Marketing

Marketing

How to Develop an Ongoing Rapport With Your YouTube Viewers and Fans

Follow these tips to keep your audience coming back for more.
Jason R. Rich
5 Lessons About Blogging You Can Learn From BuzzFeed
Marketing

5 Lessons About Blogging You Can Learn From BuzzFeed

Put these tips to action to generate more buzz for your own company blog.
Eric Siu
Why Happy Employees Are Your Key to Successful Branding
Growth Strategies

Why Happy Employees Are Your Key to Successful Branding

You can't build a strong brand image without a team of people behind it. Here's the story of a little doughnut shop doing big things when it comes to branding.
Melanie Spring
From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?
Marketing

From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.
Andrea Huspeni
How to Handle Negative Online Reviews
Marketing

How to Handle Negative Online Reviews

Our PR expert Ivan Ristic discusses how businesses should handle negative comments on social media and review sites like Yelp.
Ivan Ristic
SoulCycle's Secret to Turning Customers into Die-Hard Fans
Growth Strategies

SoulCycle's Secret to Turning Customers into Die-Hard Fans

It's possible to build a cult-like following for your brand. Here's how.
Rebekah Epstein
Why Wait Until Saturday? Small Businesses Seek Black Friday Buzz
Marketing

Why Wait Until Saturday? Small Businesses Seek Black Friday Buzz

Business owners eager to break out of the Small Business Saturday box are banding together in an attempt to conjure up some Black Friday magic.
Shiwani Srivastava
10 Commandments of Retail Sales
Marketing

10 Commandments of Retail Sales

Follow these ten simple rules and you'll close more sales almost immediately.
Grant Cardone
Instagram Success: These Types of Images Drive the Most Engagement (Infographic)
Marketing

Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

A new study unlocks the secrets to what's most shared on the popular social network.
Benjamin Kabin
Twitter Creates Custom Timelines
Marketing

Twitter Creates Custom Timelines

New feature allows users and brands to create specific timelines around topics of their choosing.
Jason Fell
Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them
Marketing

Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them

For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation.
Christie Garton
6 Easy Steps to Being a Master Networker All of the Time
Growth Strategies

6 Easy Steps to Being a Master Networker All of the Time

Building and maintaining professional relationships may seem like a big time-suck, but these six steps can help you work it into your life with ease.
Stephen Key
Yelp Co-Founder: 'There Has Never Been Any Amount of Money You Could Pay Us to Manipulate Reviews'
Marketing

Yelp Co-Founder: 'There Has Never Been Any Amount of Money You Could Pay Us to Manipulate Reviews'

During a recent reddit AMA, Jeremy Stoppelman fielded questions from business owners about the site's alleged poor practices.
Benjamin Kabin
Why Every Business Needs a Cyber Monday Strategy
Marketing

Why Every Business Needs a Cyber Monday Strategy

The biggest e-commerce shopping day of the year is fast approaching. Now is the time to create a strategy for your business. Here's how.
Jim Joseph
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.