Marketing

How Dwolla Disrupted the Digital Payment Industry
Marketing

How Dwolla Disrupted the Digital Payment Industry

About 250,000 people use Dwolla, a payment network that charges just 25 cents for transactions of $10 or more. Dwolla's transactions on pace to total $1 billion in 2013.
Michelle Goodman
How to Sell Without Feeling Sleazy
Marketing

How to Sell Without Feeling Sleazy

You don't need an outsized personality to be successful in sales. Just follow this simple formula.
Cristi Young
Have a Burning Business Question? Ask the Expert: Ian Lurie
Marketing

Have a Burning Business Question? Ask the Expert: Ian Lurie

Digital marketing expert Ian Lurie wants to answer your big startup questions about SEO, online advertising, best practices for increasing views and social media.
Andrea Huspeni
10 Tips for Writing Better Online Marketing Content
Marketing

10 Tips for Writing Better Online Marketing Content

When a customer starts the conversation, it takes more to keep it going than a standard sales push.
How to Generate Ideas For Your YouTube Videos
Marketing

How to Generate Ideas For Your YouTube Videos

Not sure what your YouTube videos should be about? These 10 questions will help you generate ideas that attract the type of audience you want.
The Key Ingredients to a Winning Mobile Content-Marketing Strategy
Marketing

The Key Ingredients to a Winning Mobile Content-Marketing Strategy

What you should consider when developing marketing content for customers on tablets and smartphones.
Jayson DeMers
Chase Offers Small Businesses a Chance at $250,000 and a Trip to Google
Marketing

Chase Offers Small Businesses a Chance at $250,000 and a Trip to Google

Winners of the Mission Main Street Grants program will each receive a $250,000 grant and a two-day trip to Google's headquarters for a small-business marketing workshop.
Catherine Clifford
What Donald Trump, Martha Stewart and Other Entrepreneurs Tweeted About the U.S. Government Shutdown
Marketing

What Donald Trump, Martha Stewart and Other Entrepreneurs Tweeted About the U.S. Government Shutdown

Politics and business don't always mix but these owners spoke out about the shutdown.
Jason Fell
4 Steps to Building A Profitable Digital Newsletter
Marketing

4 Steps to Building A Profitable Digital Newsletter

Find the right market, target your approach and you can make a living off your digital newsletter. Here's how.
Ryan Lee
Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods
Growth Strategies

Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian values.'
Kate Taylor
Why Barilla's CEO Has Demographics Working Against Him
Marketing

Why Barilla's CEO Has Demographics Working Against Him

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
Jim Joseph
How to Attract the Right Clients and Other Must-Read Business Tips
Marketing

How to Attract the Right Clients and Other Must-Read Business Tips

A look at how to get clients who are a good fit for you, why you should tweet less about your company and more advice for business owners.
Brian Patrick Eha
Google Announces 'Hummingbird,' an Algorithm Change to Handle More Complex Searches
Marketing

Google Announces 'Hummingbird,' an Algorithm Change to Handle More Complex Searches

The update is the biggest change to the search engine in its 15-year history.
Benjamin Kabin
Social Search: What It Is and How to Add It to Your Marketing Strategy
Marketing

Social Search: What It Is and How to Add It to Your Marketing Strategy

As your social media postings become more important in search, digital marketing expert Stephen Woessner offers up some tips on leveraging this tool.
Stephen Woessner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.