Marketing

Marketing

Why You Need to Become a Better Storyteller

Compelling stories have the power to engage your customers, your employees and your investors. Here's how to improve your skills.
Disney

5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing

With Disney's Frozen recently taking home the 2014 Oscar for best animated feature, a milestone for the 91-year-old Walt Disney Animation Studios, we thought it would be the perfect time to reflect on...
Take It From The Pros

Who Should Use Pay-Per-Click Advertising and Who Shouldn't

Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
Marketing

Chili's Ups Its Marketing Game By Pushing Its Do-Good Social Programs

The restaurant franchise released a video titled 'More Life Happens Here' promoting its charitable activities.
Twitter

Twitter Data Shows That December Makes Us Sad and Summer Makes Us Late for Work

The social media company tracked tweets from 2013 to find out when we're most likely to tweet about being happy, sad, hungover and late to work.
Take It From The Pros

Content Marketing Isn't Just for the Big Brands

Entrepreneurs and small and medium business owners are primed to provide useful information to their customers in a deeper and more engaging way.
Business Moving Forward

Tracking Your Direct Mail Campaigns

If you track your campaigns properly--and follow up on what you learn--your business will blossom.
Social Media

Updated Facebook 'Pages' Allow You to Stack Up Your Competitors' Social Metrics

Facebook is rolling out a streamlined version of its Pages feature that will allow administrators to keep an eye on the social performance of competing businesses.
Take It From The Pros

The 7 Secrets to Shareable Content

There are specific triggers that prompt people to spread a message. Here's how you can utilize them.
Blogging

6 Tips for Wooing Customers With an Enchanting Business Blog

Blogging can be difficult work. Follow these rules and you may find yourself winning more business than you can deal with.
SXSW

The Truth About the Cronut Creator's Cookie Shots at SXSW

Thanks to a commitment to big ideas, a dessert became one of the breakout launches at SXSW.
Social Media

This Wildly Popular Facebook Page Is Becoming a TV Series

Forget pilot season. The Science Channel is developing a new TV series inspired by the 'I F--ing Love Science' Facebook page.
SXSW

Beyond Free Drinks: Clever Marketing Lessons From SXSW

Get remembered at huge events by solving people's problems.
Take It From The Pros

Think You Can Skimp on a Logo? Think Again.

Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
Conferences

Facebook to Hold Its First Developer Conference Since 2011

The conference, to be held in San Francisco on April 30, will focus on the development of mobile apps.
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