Marketing

8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer
Take It From The Pros

8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

The Victoria's Secret Fashion Show, which airs tonight, is one of the most highly-anticipated television events each year. Here are some branding takeaways for your business.
Ashley Lee
Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio
Marketing

Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

Airbnb is embroiled in a legal battle in New York City, where short-term rental laws forbid its business. In a new video, Airbnb hosts give the city's incoming mayor a unique offer.
Brian Patrick Eha
How to Become an Authority Online in 8 Simple Steps (Video)
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How to Become an Authority Online in 8 Simple Steps (Video)

Consider these tips for standing out online as a go-to resource in your industry.
Lewis Howes
Why Reputation Management Is Critical to Your Personal Brand
Take It From The Pros

Why Reputation Management Is Critical to Your Personal Brand

As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
Jim Joseph
How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans
Take It From The Pros

How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans

To make it as a blogger, you need more than content and pictures. You need to develop a full-on brand. Here is how the founder of Cupcakes and Cashmere did it.
Rebekah Epstein
This Retailer Raised Prices on Black Friday -- And Saw a Lift in Sales (Say What?!)
Marketing

This Retailer Raised Prices on Black Friday -- And Saw a Lift in Sales (Say What?!)

The maker of the irreverent Cards Against Humanity party game tacked $5 onto retail prices on a day when consumers expected to get ultra-deep discounts.
Catherine Clifford
Marketing

Why Discounts Are a Trick

Go ahead, have a sale. Give a discount. Be a sport. But know that you're just playing an age-old game of pricing.
Gene Marks
Marketing

Twitter Said to Launch Retargeted Ads Based on Users' Cookies, Location

The combination of data could help increase the relevancy of retargeted ads on mobile devices.
Benjamin Kabin
Twitter Adds Its First Female Board Member
Marketing

Twitter Adds Its First Female Board Member

She's a former big-business CEO but isn't much of a Twitter user, so far.
How to Set Your Brand Up For Success
Take It From The Pros

How to Set Your Brand Up For Success

With entrepreneurship in vogue, new companies are popping up every day. But getting your brand to stand out from the crowd, takes work. Wisconsin restaurants L'Etoile and Graze figured out how to do just that.
Melanie Spring
5 Tips for Maximizing LinkedIn for Your Business
Marketing

5 Tips for Maximizing LinkedIn for Your Business

LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more.
Gabrielle Karol
Marketing

How to Improve the Success of a Membership Program

The key is to track and improve these important key performance indicators.
Dave Lavinsky
5 Steps to Supercharging Engagement on Twitter
Marketing

5 Steps to Supercharging Engagement on Twitter

Follow this advice in order to go beyond basic marketing messages to really interacting with your followers and customers.
John Rampton
How Homeboy Industries Landed a Distribution Deal With Supermarkets
Take It From The Pros

How Homeboy Industries Landed a Distribution Deal With Supermarkets

The non-profit which employs former gang members is now selling a selection of food products at Ralphs and Food 4 Less chains.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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