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Marketing

Klout

Lithium Scores Klout in All-Stock Deal

Lithium Technologies plans to combine the 100 million consumers on its platforms with the 500 million 'touched by Klout.'
Social Media Marketing

Stop Talking About Yourself So Much on Social Media and Listen

Don't make every update all about you. Feature informative items about influentials. Do pay attention to your followers' posts.
Social Media

Wedding Checklist: DJ, Photographer...Social Media Manager?

W Hotels in New York is offering a $3,000 service to document your wedding on social media. #itwasinevitable
Travel

10 Best Apps for Business Travelers

Get real work done on the go with these mobile apps.
worth-knowing

Google Hangout: Secrets to Becoming a Sales Powerhouse

Entrepreneur, sales expert and best-selling author Grant Cardone shares his insider tips for how you can stand out from the crowd and boost your revenues.
Customer Engagement

How to Sell to the Hyper-Aware Consumer

As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize on this transition.
Twitter

Twitter Is Going All In On Photos. Here's How.

The social network is getting more social as it allows tagging and multiple photos.
Web Design

Don't Ignore the Importance of Your Site's URL Structure

Better organization allows search engines to more easily crawl your pages, which affects their performance in rankings.
Social Media Marketing

5 Social Media Tricks to Boost Your Business

Find new followers, share more of your posts and drive additional traffic to your website.
Social Media

The Hashtag: The Search Bar for the Social Web (Infographic)

How the popularity of hashtags mirrors the rise of search in organizing and aggregating social media.
Connected Entrepreneur

What Does Your Klout Score Even Mean?

Whether you love Klout or have no idea what it is, you can use it to help your business grow.
Content Marketing

Follow Chipotle's Lead and Create a Content Marketing Calendar

The Mexican food brand is great at developing content and pushing it to its customers. Here's what you should do to be more like it.
Ecommerce

How to Humanize Your E-commerce Business With Personalized Messages

Tips and examples of how you can be more than just a store front by going above the basic requirements of RSS promotion or Facebook Offers.
Legal

Writing Social Media Guidelines for Your Company? Tread Carefully.

Be aware of rules that protect employees' freedom of speech as well as the firm's ability to safeguard trade secrets and confidential business information.
Customer Research

3 Ways to Use Big Data to Drive Repeat Sales

Examine patterns in customers' behavior to score purchases from them once again.