Marketing

Marketing Automation Explained (Infographic)
Technology

Marketing Automation Explained (Infographic)

Cutting-edge technologies are making businesses more productive, we explain this hot new trend.
Entrepreneur Staff
3 Annoying Social-Media Mistakes Businesses Need to Avoid
Marketing

3 Annoying Social-Media Mistakes Businesses Need to Avoid

A look at the most vexing social media no-nos and why you should just skip them.
Kim Lachance Shandrow
Why Pre-Filtering Clients Is Essential to Your Success
Marketing

Why Pre-Filtering Clients Is Essential to Your Success

Your company can't be all things to all people. Read why you might need to walk away from some prospective clients.
Sara Rotman
SEO Basics: Keyword Research Made Easy
Marketing

SEO Basics: Keyword Research Made Easy

Follow these tips for finding the right keywords that can help your site rank higher in online search results.
Eric Siu
Stop Worrying About Sales and Build Relationships
Marketing

Stop Worrying About Sales and Build Relationships

Traditional advertising isn't always effective, so here's how to engage with potential customers on social media.
Tukan Das
Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series
Marketing

Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series

The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
Catherine Clifford
Google's New Secure Search Means More Work for Online Business Owners
Marketing

Google's New Secure Search Means More Work for Online Business Owners

Entrepreneurs who track keyword data provided by Google on search traffic now have to find that information elsewhere.
Eric Siu
Tips for Ringing in Sales This Holiday Shopping Season
Marketing

Tips for Ringing in Sales This Holiday Shopping Season

For online retailers, it is never too early to start your holiday strategy. Here is a month-by-month guide for making your holidays bright.
Matt Winn
Why Business Owners and Advertisers Can't Afford to Ignore YouTube (Motiongraphic)
Marketing

Why Business Owners and Advertisers Can't Afford to Ignore YouTube (Motiongraphic)

Check out this video on what makes YouTube a solid advertising platform.
Kate Taylor
How to Dominate Your Competition With 'Reciprocal' Customer Loyalty
Marketing

How to Dominate Your Competition With 'Reciprocal' Customer Loyalty

Loyalty is a two-way street. If you want to turn customers into raving fans, you'll have to go above and beyond when it comes to the service you provide.
Joanna Lord
The Big Idea Behind the Tony Hsieh-Backed 'Life is Beautiful' Festival
Growth Strategies

The Big Idea Behind the Tony Hsieh-Backed 'Life is Beautiful' Festival

In an on-going effort to rehabilitate Sin City, the Zappos CEO is throwing his support behind yet another Vegas-based startup event.
Matt Villano
Why Partnering With Your Competition Could Be Your Key to Success
Marketing

Why Partnering With Your Competition Could Be Your Key to Success

Sometimes there's simply power in numbers. Combining forces with competitors could be a significant way to grow your business. Here's how.
Ivan Misner
Are Your Fans Among the Most Social on Facebook? (Infographic)
Marketing

Are Your Fans Among the Most Social on Facebook? (Infographic)

Here's a look at what types of brands have the strongest and most social communities on the big social network.
How the Robertsons of Duck Dynasty Conquered America
Marketing

How the Robertsons of Duck Dynasty Conquered America

With a focus more on values and less on drama, A&E's Duck Dynasty stands out from the reality series crowd.
Andrea Huspeni
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.