Marketing

The Grind

How I Finally Snagged My Dream Domain Name

One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.
Rebranding

Leading, and Surviving, a Company Rebranding Effort

Advance your company's legacy by transforming it. Tread carefully with key constituency groups.
Pay-Per-Click

Is Paid Search Ineffective for Online Marketing?

Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here's some insight and some tips.
Social Media

Prepare for That Big Meeting by Studying the Hints Your Prospect Leaves Online

It is nearly rude not to examine all the social-media clues we glean about people with whom a good relationship is important.
Social Media Marketing

The 5 Factors of Social-Media Marketing Most People Don't Consider

A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
Communications

The 7 Habits of Seriously Effective Communication Pros

These folks, while sometimes underappreciated, forge the links and tell the stories.
Trust

How Long Before Your Customers Trust You? Two Years.

Your ability to earn customer trust is what's going to separate you from the competition -- so don't slack.
Marketing

2 Simple Rules to Follow When Developing a Market Segmentation

To get ahead of the competition, find the customers that will be most interested in your product or service.
brand positioning

Your Brand's Positioning Should Rest on the 1 Thing You Do Best

Choosing the sole purpose your statement rests on will be the toughest decision you'll make with your branding.
Communications

Forget the Elevator Pitch. Try Catchy Hallway Conversation Starters Instead.

What's the most strategic way to casually market your idea to someone? Can it really be done in 30 seconds?
Storytelling

Want Your Company's Story to Shine? Focus on the B.A.S.I.C.S.

Every business has a story. Companies just need to figure out how to tell it in a compelling way.
Millennials

The 'FOMO Epidemic' and Why It Matters to Millennial-Hungry Businesses

Nearly 70 percent of millennials experience 'fear of missing out' – and it's influencing their purchasing decisions.
Mobile Commerce

The Holidays Are Coming: 4 Ways Startups Can Meet Shoppers on Mobile

Sales on mobile devices are growing at a rapid pace, and startups without a mobile-marketing strategy are going to be left in the dust -- especially during the busy fourth-quarter holiday season.
Personal Branding

How to Appropriately Promote Yourself on YouTube

YouTube is an untapped opportunity for personal promotion. Here are some tips for doing it right.
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