Marketing

The Genius Behind the Whitney Museum's New Logo
Growth Strategies

The Genius Behind the Whitney Museum's New Logo

The American Art museum gets a wow-worthy new responsive-design logo. Here's how it works.
Why Your Business's Name Doesn't Matter as Much as You Think
Marketing

Why Your Business's Name Doesn't Matter as Much as You Think

The founder of S.W. Basics delves into why her company changed its name and the time-saving rebranding tips she learned along the way.
Adina Grigore
How to Build a Business Plan For Your Personal Brand
Business Plans

How to Build a Business Plan For Your Personal Brand

Your company branding deserves a business plan, so why not your personal branding? Here's how to get started.
Jim Joseph
Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin
Growth Strategies

Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin

You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.
Melanie Spring
Reviewers Compare Yelp to a 'Slave Ship' in Ridiculous Class-Action Lawsuit
Marketing

Reviewers Compare Yelp to a 'Slave Ship' in Ridiculous Class-Action Lawsuit

Yelpers argue that their lack of payment for reviews is exploitative unpaid labor, comparing practices to a 'galley slave ship.'
Kate Taylor
10 Chains Scaring Up Business With Free Food & Other Halloween Deals
Marketing

10 Chains Scaring Up Business With Free Food & Other Halloween Deals

For these businesses, Halloween is about more than trick or treating, with deals designed to pull costumed customers into restaurants.
Kate Taylor
6 Ways to Take The Chill Out of Cold Calling
Marketing

6 Ways to Take The Chill Out of Cold Calling

It's nearly impossible to avoid cold calling, especially when you're just starting out. Here are six ways to make the most of each call and score more sales.
Grant Cardone
Marketers: The 3 Differences Between Millennial Guys and Gals
Marketing

Marketers: The 3 Differences Between Millennial Guys and Gals

If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.
Christie Garton
Questions You Need to Consider Before Retweeting Anything on Twitter
Marketing

Questions You Need to Consider Before Retweeting Anything on Twitter

How to avoid passing on a sketchy tweet that could risk your and your startup's reputation.
Kim Lachance Shandrow
FOX's 'Sleepy Hollow' TV Show Is Scary Good for Local Businesses
Marketing

FOX's 'Sleepy Hollow' TV Show Is Scary Good for Local Businesses

The New York town that bears the same name is enjoying a solid tourism boost this Halloween thanks to the hit show.
Jason Fell
Is Facebook Really a Failure to Marketers?
Marketing

Is Facebook Really a Failure to Marketers?

Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
Andrea Huspeni
Google+ Gets Big, New Upgrades for Hangouts and Photos
Marketing

Google+ Gets Big, New Upgrades for Hangouts and Photos

Google rolls out a handful of new features to make using its social network easier.
Jason Fell
6 Reasons Why Vine and Instagram Videos Are Great for Your Business
Marketing

6 Reasons Why Vine and Instagram Videos Are Great for Your Business

Short-form social videos can turn your cinematic dreams into marketing gold.
Ann Handley
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.