Marketing

New Facebook Privacy Issue Sparks Official FTC Inquiry
Marketing

New Facebook Privacy Issue Sparks Official FTC Inquiry

The social network is under fire again over the way it shares user information for advertising purposes.
Jason Fell
For Agility, A Shift to Freelancers
Driving Business - Driving Success

For Agility, A Shift to Freelancers

Shedding overhead helped this North Carolina marketing agency refocus and become profitable after a merger.
Kelly K. Spors
Go Ahead. Be a Social Media Snob
Social Media

Go Ahead. Be a Social Media Snob

Busy entrepreneurs don't have to become overwhelmed by so many social-media networks. Here are some basics to keep in mind.
Rick Mulready
Putting a Face to Your Startup's Website
Starting a Business

Putting a Face to Your Startup's Website

When it comes to reeling in customers, leave no stone unturned. Take better advantage of all of your site's prime real estate, including the oft-overlooked "about us" page.
How to Turn Customers Into Data Junkies Who Can't Get Enough of Your Brand
Technology

How to Turn Customers Into Data Junkies Who Can't Get Enough of Your Brand

Using data to give customers insight on how they're living their lives can help build a loyal following for your brand. Here's how.
Chris Kocek
7 Website Essentials to Land More Sales (Infographic)
Sales

7 Website Essentials to Land More Sales (Infographic)

Consider improving these aspects of your website to attract customers and sales.
Kathleen Davis
How to Get More Out of the Time You Already Spend Networking
Marketing

How to Get More Out of the Time You Already Spend Networking

Asking for referrals from someone you just met is a rookie networker's mistake. Invest in a relationship before you take a withdrawal.
Ivan Misner
How to Grow Your Startup Into a Powerhouse in Less Than 3 Years
Starting a Business

How to Grow Your Startup Into a Powerhouse in Less Than 3 Years

Big brands are constantly planning for the future and strategizing their next move. Here's how you can use a similar approach to grow your startup.
Jim Joseph
Fast Facts on Twitter's Startup Buying Spree
Marketing

Fast Facts on Twitter's Startup Buying Spree

The 7-year-old social network has been snapping up companies left and right as it expands into mobile, analytics and social television.
Brian Patrick Eha
What's the Next Kale? How Business Owners Can Capitalize on Food Trends
Marketing

What's the Next Kale? How Business Owners Can Capitalize on Food Trends

Stemming from the nation's current obsession with kale are some important lessons for business owners about how to latch onto trends.
Coeli Carr
Easy Tips for Writing Better Tweets (Infographic)
Marketing

Easy Tips for Writing Better Tweets (Infographic)

Your tweets may already grab attention, but as they say, there's always room for improvement. Test out a few of these tips.
Kristin Piombino
Facebook Rolls Out 'Professional Skills' Section on User Profiles
Marketing

Facebook Rolls Out 'Professional Skills' Section on User Profiles

Taking aim at LinkedIn's online networking and recruiting market, Facebook has added a new profile section for users to enter their professional skills.
Laura Entis
How to Make Your Media Strategy a Success
Marketing

How to Make Your Media Strategy a Success

College entrepreneur Matthew Fishman gives us the skinny on how to implement a media and advertising strategy for your startup.
Matthew Fishman
How Google's New 'Paid & Search' Reports Can Provide Valuable Marketing Data
Marketing

How Google's New 'Paid & Search' Reports Can Provide Valuable Marketing Data

For marketers, this new side-by-side comparison can help drive your website's growth.
Eric Siu
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.