Marketing

What Not to Do When Taking Clients Out to Lunch
Marketing

What Not to Do When Taking Clients Out to Lunch

It may be somewhat of a lost art, but taking your clients out is one of the best ways to earn more business. Here's how not to screw it up.
Jacqueline Whitmore
7 Tips to Make Your Email Marketing More Mobile-Friendly
Marketing

7 Tips to Make Your Email Marketing More Mobile-Friendly

As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.
DJ Waldow
The Promotional Power of 'Prankvertising'
Marketing

The Promotional Power of 'Prankvertising'

More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?
Matt Wilson
Bike Company Takes Customization to a New Level
Marketing

Bike Company Takes Customization to a New Level

Big Shot Bike company allows customers to design their dream ride on an iPad-friendly interface.
John Patrick Pullen
Father and Son Team Create Candy Without the Extra Junk
Marketing

Father and Son Team Create Candy Without the Extra Junk

Unreal Candy's natural treats are a fast-growing success.
Jennifer Wang
How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)
Marketing

How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)

From General Electric to Red Bull, these 24 brands selected by the Webby Awards are proving there is more to social media than cat pictures. Here's what you can learn.
Kate Taylor
Power in Numbers: The Benefits of Entering Fleet-Vehicle Territory
Growth Strategies

Power in Numbers: The Benefits of Entering Fleet-Vehicle Territory

If your business has as many as 10 vehicles, you've entered fleet-vehicle territory, a place with its own rules--and benefits
Grant Davis
What Twitter's New Scheduled Tweets Mean for Marketing Your Business
Marketing

What Twitter's New Scheduled Tweets Mean for Marketing Your Business

Here are four effective tips for using the social network's new feature to your startup's advantage.
Zach Bulygo
Heads Up Music Lovers: YouTube to Create Streaming Music Service
Marketing

Heads Up Music Lovers: YouTube to Create Streaming Music Service

With free on-demand mobile streaming and its own offline mode, YouTube could put Spotify on the defensive.
Benjamin Kabin
The Secret to Closing More Sales: Talk Less
Marketing

The Secret to Closing More Sales: Talk Less

Most sales people do way too much talking. Here are seven ways to talk less and get more from customers.
Marc Wayshak
How Social Media Really Affects Spending (Infographic)
Marketing

How Social Media Really Affects Spending (Infographic)

How to get customers to go from 'Friending' to Spending.
Entrepreneur Staff
3 Ways Starbucks Is Innovating and Why You Should Care
Marketing

3 Ways Starbucks Is Innovating and Why You Should Care

From investing in cloud-based coffee brewers to opening a tea shop, Starbucks has been on an innovation tear. Here's a look at the coffee chain's latest developments.
Kate Taylor
Social Media for Small Business: Choose Wisely, Then Execute
Marketing

Social Media for Small Business: Choose Wisely, Then Execute

Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.
Ian Lurie
'Supermarket Superstar' Mentor Serves Up 7 Tips for Product Development
Starting a Business

'Supermarket Superstar' Mentor Serves Up 7 Tips for Product Development

With clients like Starbucks, Yoplait and Betty Crocker, DINE marketing president Chris Cornyn offers up business advice for entrepreneurs -- foodies and all.
Ashley Lee
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.