Marketing

Do You Stand by Your Brand? It's Time for an Audit.
Take It From The Pros

Do You Stand by Your Brand? It's Time for an Audit.

Elevate your company's bottom line by realizing your brand's full potential.
Les Kollegian
Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out
Take It From The Pros

Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
Brian Twomey
What I Learned Gambling $3 Million on the Worst Super Bowl Ads
Marketing

What I Learned Gambling $3 Million on the Worst Super Bowl Ads

As this weekend approaches, it's time to remember to think bold and play tough to build your business.
Vin Gupta
6 Ways to Master SEO Without Google Analytics
Marketing

6 Ways to Master SEO Without Google Analytics

While Google threw a curveball by encrypting all of its keyword search data last fall, there are still other ways to track your site's traction.
Scott Langdon
These Website Mistakes Are Costing You Money (Infographic)
Web Design

These Website Mistakes Are Costing You Money (Infographic)

This infographic from MyCase breaks down the biggest mistakes small-business owners make on their websites.
Catherine Clifford
How the Timbuk2 Brand Went From Basement to Famous
Take It From The Pros

How the Timbuk2 Brand Went From Basement to Famous

To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
Melanie Spring
Warren Buffett Wants to Pay You $1 Billion for the Perfect March Madness Bracket
Growth Strategies

Warren Buffett Wants to Pay You $1 Billion for the Perfect March Madness Bracket

How do you like odds of 1 in 9.2 quintillion? That's how likely it is to predict a flawless NCAA bracket.
Nina Zipkin
Want Your Ad to Go Viral? Get a TV Network to Ban It.
Marketing

Want Your Ad to Go Viral? Get a TV Network to Ban It.

For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.
Laura Entis
10 Must Attend Tech Conferences in 2014
Business Moving Forward

10 Must Attend Tech Conferences in 2014

These meetups are great opportunities to learn, network and get feedback.
Alon Alroy
Yum or Yuck? MillerCoors Unveils a Bourbon-Flavored Beer
Marketing

Yum or Yuck? MillerCoors Unveils a Bourbon-Flavored Beer

Hoping to win over the younger set, MillerCoors has introduced a bourbon inspired lager.
Laura Entis
5 Tips for Producing Direct Mail Copy That Sells
Marketing

5 Tips for Producing Direct Mail Copy That Sells

These strategies will help you craft a direct mail piece that will connect with your customer.
Craig Simpson
5 Rookie Networking Fails and How to Avoid Them
Marketing

5 Rookie Networking Fails and How to Avoid Them

When you're trying to meet people in person, here are things you shouldn't do.
Matthew Toren
4 Ways to Tell If Your Personal Brand Is in Danger
Take It From The Pros

4 Ways to Tell If Your Personal Brand Is in Danger

Even the greatest influencers have experienced problems with their brand at at one point or another. Here's how you can tell if yours is about to hit a snag.
Heather R. Huhman
Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)
Take It From The Pros

Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)

The burrito chain is releasing a four-part comedy series on Hulu next month that offers a satirical take on industrial farming.
Kate Taylor
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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