Marketing

Age is Just a Number in the World of PR
Marketing

Age is Just a Number in the World of PR

Our ASK the Expert maven Rebekah Epstein provides advice about entering the world of PR at any age.
Rebekah Epstein
Is Burning Man the Next Frontier of Networking?
Marketing

Is Burning Man the Next Frontier of Networking?

It used to be that going to Burning Man meant packing tents and backpacks. Now, it might mean packing business cards.
Lauren Covello
Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf
Marketing

Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf

Jordan Eisenberg has squeezed into consumers' overstuffed wallets, invented new ways to sell his product at the drug store checkout counter and, most recently, scored marketing gold by wiggling his product into celebrity swag bags.
Catherine Clifford
New Facebook Update Makes Creating and Managing Promotions Easier
Marketing

New Facebook Update Makes Creating and Managing Promotions Easier

Businesses are now allowed to use comments, likes or messages as entries, and use likes as a voting mechanism in promotions.
Katherine Gray
3 Ways Entrepreneur Editor Amy Cosper Rocks on Twitter
Social Media

3 Ways Entrepreneur Editor Amy Cosper Rocks on Twitter

Our fearless editorial leader has been named among the smartest women on the popular social-media site.
Entrepreneur Staff
Should I Create One or Two Websites for My Business?
Starting a Business

Should I Create One or Two Websites for My Business?

One product. Two target markets. How many websites should be created? Ask Entrepreneur's branding and marketing expert solves the equation and shows how one size can indeed fit all.
Karen Tiber Leland
Past, Present and Future of Customer Payments (Infographic)
Marketing

Past, Present and Future of Customer Payments (Infographic)

From bartering to bitcoins, this fun graphic takes a look at the long evolution of how customers pay for what they want.
Kathleen Davis
5 Ways Social Media Can Destroy Your Business
Marketing

5 Ways Social Media Can Destroy Your Business

Social media can be a tool for driving engagement and sales. But if not handled correctly, it can waste your time, money and even damage your brand.
Eric Siu
How to Avoid Every Entrepreneur's Worst Enemy
Marketing

How to Avoid Every Entrepreneur's Worst Enemy

Get too comfortable where you're at in life and in business and you'll never get to the next level.
Grant Cardone
The Real Generation Gap: How Adults and Teens Use Social Media Differently (Infographic)
Marketing

The Real Generation Gap: How Adults and Teens Use Social Media Differently (Infographic)

Your customers are on social media, but which network should you use to reach them? It might depend on their age.
Kathleen Davis
Using Video Like the Big Brands
Marketing

Using Video Like the Big Brands

What's Trending host Shira Lazar talks about what small business can learn from how the big brands use video.
Shira Lazar
12 Personal Habits of Successful Marketers
Marketing

12 Personal Habits of Successful Marketers

We ask our Team Digital to open up and tell us about the simple practices that makes them so good at marketing.
Colleen DeBaise
How to Make Company Announcements in Buzzworthy Ways
Marketing

How to Make Company Announcements in Buzzworthy Ways

With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
Ashley Lee
How Your Press Releases Can Grab the Most Attention
Marketing

How Your Press Releases Can Grab the Most Attention

If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.