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Marketing

Branding

One Way to Turn Customers Into Raving Fans: Be Controversial

It's more powerful to be polarizing than it is to be neutral.
Content Marketing

5 Tips to Creating a Successful Content-Marketing Campaign

Depending on your business goals, you'll need to spend time aligning your company's online brand persona with your customers' needs
Creativity

5 Ways Creativity Leads to Productivity

If the workplace environment is developed and nurtured in a certain way, the two can peacefully co-exist.
Blogging

The Rule of 5 for Bloggers

Paradoxically, nothing boosts the creative process like routine.
Retention Science

Leveraging Big Data to Boost Click-Through Rates

Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.
Facebook

Facebook Suffers 30-Minute Outage, Twitterverse Goes Ballistic

Disgruntled Facebook users vented and poked fun at the outage on Twitter, with the 'Facebookisdown' hashtag receiving 49,000 mentions during the 30-minute period.
Mobile Marketing

Grow Your Business by Using Push Notifications Effectively

These messages are active on most mobile phones. Here are five things to keep in mind as you prepare your strategy.
Video Marketing

6 Tricks to Get More Eyeballs on Your Videos

Companies can create the greatest videos but if no one sees it, it doesn't matter. Here are six ways to increase traffic to your videos.
Ask the Expert

Facebook Isn't the End All, Be All for Social Marketing

While companies should have a presence on Facebook, the platform isn't the only means to gaining visibility in the social-media world.
Content Marketing

Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current

Staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis.
Advertising Strategies

Finding Customers Fast and the 80/20 Rule of Sales

It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
Marketing Edge

8 Tips for Marketing Success on a Self-Funded Budget

Time is what you need to spend when your shoestring startup has no marketing budget. With patience and persistence, you will build the loyal audience you need to succeed.
Social Media

Authenticity Is Your Brand's Greatest Social Media Asset

Your brand's social media voice needs to be authentic to succeed.
Networking

The Quality of Your Life Depends on Who's In Your 'Room'

Ask yourself, if you had to spend eternity with everyone you accepted, whom would you choose?
Rebranding

5 Secrets to Creating an Impactful Brand

When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.