Marketing

Reputation Management

The 7 Essential Steps to Monitoring Your Online Reputation

A simple step-by-step guide to staying on top of what's said about you and your company online.
Advertising

Spreading the News? Avoid Paying the Dues.

Concerned about spam and unwanted ads as a result of web browsing and email? Here's what to do.
Mistakes

The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)

Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed.
Ready for Anything

3 Ways to Make an Offer Your Prospects Can't Refuse

By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
Innovation

How Customer Feedback Can Stymie Innovation

Empathetically observing customers use your product to solve their problem yields far better innovative ideas than simply asking for suggestions.
Websites

3 Benefits in Personalizing a Website for Visitors

Customization strategies are now more affordable for small companies to adopt for their online business presence.
Online Marketing

5 Questions to Ask When Your Marketing Isn't Working

If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
Cause marketing

Don't Let These 3 Myths Stop You From Launching a Cause-Marketing Campaign

Aligning your brand with a worthy cause you care about is brilliant marketing that feels very good.
Viral Marketing

5 Simple Hacks to Make Your Content Way More Shareable

What makes one headline more likely to be shared than another? Here's what you need to know.
Increasing Conversions

10 Things You Should Test to Boost Your Website Conversion Rate

Routinely examining key data on who visits your site and their experience is key to steadily increasing sales.
Copywriting

What AdWords Research Reveals About Ad Words That Resonate With Buyers

There is an art to writing effective ad copy but science will help you create more effectively.
Gender

Royal Baby No. 2: Why the Economy Hopes It's a Girl

The hype surrounding Prince George's birth spurred an economic bump. Will Prince William and Kate Middleton's next little bundle of joy do the same?
Retail Businesses

Is the Death of Brick-and-Mortar Retail a Myth?

Old-fashioned stores still can offer consumers a wide variety of options. Vendors can analyze trends and customize their offerings to cater to shoppers' desires.
Marketing Strategies

The 3 Myths Most Entrepreneurs Tell Themselves About Marketing

Don't fall into the trap of underestimating the power of social media or executive blogs. See the proper place for pay-per-cick advertising.
Social Media

How Facebook Is About to Get More Like YouTube

Look out, YouTube. Facebook is flexing its video muscle with these two new features that marketers will eat up.
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