Marketing

SoulCycle's Secret to Turning Customers into Die-Hard Fans
Take It From The Pros

SoulCycle's Secret to Turning Customers into Die-Hard Fans

It's possible to build a cult-like following for your brand. Here's how.
Rebekah Epstein
Why Wait Until Saturday? Small Businesses Seek Black Friday Buzz
Marketing

Why Wait Until Saturday? Small Businesses Seek Black Friday Buzz

Business owners eager to break out of the Small Business Saturday box are banding together in an attempt to conjure up some Black Friday magic.
Shiwani Srivastava
10 Commandments of Retail Sales
Marketing

10 Commandments of Retail Sales

Follow these ten simple rules and you'll close more sales almost immediately.
Grant Cardone
Instagram Success: These Types of Images Drive the Most Engagement (Infographic)
Marketing

Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

A new study unlocks the secrets to what's most shared on the popular social network.
Benjamin Kabin
Twitter Creates Custom Timelines
Marketing

Twitter Creates Custom Timelines

New feature allows users and brands to create specific timelines around topics of their choosing.
Jason Fell
Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them
Marketing

Move Over Facebook: Where Millennials Are Flocking to Next And How to Reach Them

For marketers looking to get their hands on millennials, they need to be smart about how to approach this generation.
Christie Garton
6 Easy Steps to Being a Master Networker All of the Time
Growth Strategies

6 Easy Steps to Being a Master Networker All of the Time

Building and maintaining professional relationships may seem like a big time-suck, but these six steps can help you work it into your life with ease.
Stephen Key
Yelp Co-Founder: 'There Has Never Been Any Amount of Money You Could Pay Us to Manipulate Reviews'
Marketing

Yelp Co-Founder: 'There Has Never Been Any Amount of Money You Could Pay Us to Manipulate Reviews'

During a recent reddit AMA, Jeremy Stoppelman fielded questions from business owners about the site's alleged poor practices.
Benjamin Kabin
Why Every Business Needs a Cyber Monday Strategy
Take It From The Pros

Why Every Business Needs a Cyber Monday Strategy

The biggest e-commerce shopping day of the year is fast approaching. Now is the time to create a strategy for your business. Here's how.
Jim Joseph
Has the Oprah Effect Diminished?
Marketing

Has the Oprah Effect Diminished?

A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?
Andrea Huspeni
Tracking Customers Beyond Google Analytics
Business Moving Forward

Tracking Customers Beyond Google Analytics

A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.
Katherine Duncan
What You Need to Do on LinkedIn, Even if You're Not Looking for a Job (Infographic)
Growth Strategies

What You Need to Do on LinkedIn, Even if You're Not Looking for a Job (Infographic)

Think you don't need to update your LinkedIn because you have a job? Think again. Check out 'LinkedIn Queen' Eve Mayer's tips to revamp your profile.
Kate Taylor
3 Ingredients to Building a Digital Brand From Scratch
Take It From The Pros

3 Ingredients to Building a Digital Brand From Scratch

You can create a digital brand with very little resources. One entrepreneur focused on three strategic areas and grew his weekend blog into a reputable local brand.
Tom Cochran
Why You're Branding Even When You Think You're Not
Take It From The Pros

Why You're Branding Even When You Think You're Not

Building a brand means being consistent about the decisions you make -- especially when your personal brand is on the line.
Jim Joseph
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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