Marketing

Stop Chasing Sales and Get Your Web Content Right
Marketing

Stop Chasing Sales and Get Your Web Content Right

Help your customers -- and your sales -- by producing meaningful, honest content.
Ann Handley
Why Everyone Should Buy From You Instead of the Competition
Marketing

Why Everyone Should Buy From You Instead of the Competition

Outshining your competition means getting savvy about your approach. This doesn't require a hefty budget, just a creative mind and sense of adventure.
Brandon Steiner
What It Takes to Be the Customer's First Choice
Marketing

What It Takes to Be the Customer's First Choice

You don't want to just give your customers a sense of trust when they think of your brand. You want them to be certain that you're the right choice for them. Here's how.
Grant Cardone
Foursquare Testing 'Sixth Sense' Location-Based Recommendations
Marketing

Foursquare Testing 'Sixth Sense' Location-Based Recommendations

New feature will proactively help users discover businesses and other interests they otherwise might miss.
Benjamin Kabin
How to Stop Wasting Time With Tire Kickers and Qualify Prospects in 5 Easy Steps
Marketing

How to Stop Wasting Time With Tire Kickers and Qualify Prospects in 5 Easy Steps

Learn how to qualify your best prospects by making sure they pass these five 'power disqualifiers.'
Perry Marshall
Twitter Unveils New Conversation Format, Buys Social-Media Tracking Company Trendrr
Social Media

Twitter Unveils New Conversation Format, Buys Social-Media Tracking Company Trendrr

In a double dose of Twitter news, the microblogging site rolled out an update that makes it easier to track back-and-forth communications and announced its purchase of Trendrr, a social-media engagement tracking company that specializes in following social chatter about TV content.
Catherine Clifford
10 Big Brand Logo Transformations
Marketing

10 Big Brand Logo Transformations

Some of world's most recognizable logos weren't always so iconic. Check out the transformations that brands from Apple to Yahoo have undergone.
Kathleen Davis
5 Ways Mobile Messaging Can Boost Retail Sales
Technology

5 Ways Mobile Messaging Can Boost Retail Sales

From start to finish, the shopping process offers multiple opportunities to use mobile-messaging strategies. Here are five approaches that can help boost your sales.
Cezary Pietrzak
A Social-Media Marketing Primer Even Your Mom Can Handle
Marketing

A Social-Media Marketing Primer Even Your Mom Can Handle

Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
Jim Joseph
What You Can Learn from the Golf Channel's MLK Speech Twitter Slip-up
Marketing

What You Can Learn from the Golf Channel's MLK Speech Twitter Slip-up

Are there Twitter mulligans? The Golf Channel wants to know after it tried and failed with a Tweet commemorating the March on Washington.
Linda Lacina
Age is Just a Number in the World of PR
Marketing

Age is Just a Number in the World of PR

Our ASK the Expert maven Rebekah Epstein provides advice about entering the world of PR at any age.
Rebekah Epstein
Is Burning Man the Next Frontier of Networking?
Marketing

Is Burning Man the Next Frontier of Networking?

It used to be that going to Burning Man meant packing tents and backpacks. Now, it might mean packing business cards.
Lauren Covello
Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf
Marketing

Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf

Jordan Eisenberg has squeezed into consumers' overstuffed wallets, invented new ways to sell his product at the drug store checkout counter and, most recently, scored marketing gold by wiggling his product into celebrity swag bags.
Catherine Clifford
New Facebook Update Makes Creating and Managing Promotions Easier
Marketing

New Facebook Update Makes Creating and Managing Promotions Easier

Businesses are now allowed to use comments, likes or messages as entries, and use likes as a voting mechanism in promotions.
Katherine Gray
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.