Marketing

Cringe-Worthy Jargon That Should Be Retired Before 2014
Marketing

Cringe-Worthy Jargon That Should Be Retired Before 2014

Whether it's complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
Surprise: Beyoncé Drops New Album With No Warning Whatsoever
Take It From The Pros

Surprise: Beyoncé Drops New Album With No Warning Whatsoever

The stealth release of the singer's fifth album came as a shock, but could signal a change in the future of music promotion.
Nina Zipkin
How 2014 Will Be The Year To Monetize Big Data
Business Moving Forward

How 2014 Will Be The Year To Monetize Big Data

Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
Lisbeth McNabb
Meetup CEO: We're Doing What Google, Facebook, YouTube and Twitter Can't Do
Take It From The Pros

Meetup CEO: We're Doing What Google, Facebook, YouTube and Twitter Can't Do

The New York City-based event organizing website is so laser focused on its mission of bringing people together offline that it doesn't have a single business development, communications or marketing person on staff.
Catherine Clifford
How to Get Influencers to Help You
Marketing

How to Get Influencers to Help You

Three tips to reach out to successful people and ask for their recommendations.
Stephen Key
How WestJet Won Christmas With the Best Publicity Stunt Ever
Marketing

How WestJet Won Christmas With the Best Publicity Stunt Ever

Yes, Virginia, there is a Santa Claus. And he apparently is pretty good at getting people to feel good about a Canadian airline.
Ray Hennessey
How to Fix Your Website If You Violate Google's Quality Guidelines
Business Moving Forward

How to Fix Your Website If You Violate Google's Quality Guidelines

Step-by-step instructions to get your site back in the search giant's good graces.
How to Advertise Your YouTube Videos
Business Moving Forward

How to Advertise Your YouTube Videos

If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.
Jason R. Rich
How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations
Inspiring Your Team

How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
Melanie Spring
Finding Growth By Changing Your Mindset
America's Small Business Heroes

Finding Growth By Changing Your Mindset

No one wins with traditional marketing. With the right mindset and approach, you too can hack your business's growth.
Sean Ellis
The 10 Most Overused Buzzwords on LinkedIn (Infographic)
Marketing

The 10 Most Overused Buzzwords on LinkedIn (Infographic)

Want to stand out on LinkedIn? Avoid describing yourself as "responsible," "strategic," or "creative."
Laura Entis
7 Myths of Email Marketing (Infographic)
Marketing

7 Myths of Email Marketing (Infographic)

Before you plan your next email campaign, don't fall for these common falsehoods.
Kristin Piombino
Your Blog's Secret Weapon: Old Content
Marketing

Your Blog's Secret Weapon: Old Content

Some useful ideas for maximizing the value of the content that already exists on your website.
Eric Siu
Why Building a Personal Brand Isn't for Everyone
Take It From The Pros

Why Building a Personal Brand Isn't for Everyone

Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.
Scott Levy
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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