Marketing

From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names
Take It From The Pros

From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names

Business owners are increasingly throwing out the rulebook when it comes to playing the name game. Here are the anecdotes behind 10 of our favorites.
Geoff Weiss
5 Tricks to Remembering Anybody's Name
Marketing

5 Tricks to Remembering Anybody's Name

Remembering names not only makes others feel valued, but opens the door to important connections.
Jacqueline Whitmore
How Understanding Your Customers Can Help You Create Copy That Sells
Marketing

How Understanding Your Customers Can Help You Create Copy That Sells

No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
The Next Big Thing on the Web: Sites Tailored for You
Marketing

The Next Big Thing on the Web: Sites Tailored for You

Dynamic website personalization is a powerful tool that can boost business.
Luke Summerfield
How to Go 'Cha-Ching' With an Affiliate Program
Marketing

How to Go 'Cha-Ching' With an Affiliate Program

When budgets are lean and resources tight, consider turning to an affiliate program to increase sales.
David Chait
The 3 Things You Need to Consider Before Meeting a Mentor
Marketing

The 3 Things You Need to Consider Before Meeting a Mentor

Mentors and advisors are busy folks. Make sure you are prepared by answering these three questions.
Jason Womack
Afraid of Sharks? No Problem. Just Check Twitter.
Marketing

Afraid of Sharks? No Problem. Just Check Twitter.

Scientists in Western Australia have outfitted more than 320 sharks with transmitters that trigger warning tweets when they arrive within one kilometer of popular beaches.
Geoff Weiss
How Building a Community Helped Launch an International Brand
Take It From The Pros

How Building a Community Helped Launch an International Brand

When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.
Melanie Spring
Yes, Guest Blog Posting is Still a Viable SEO Tactic for Growing Your Business
Marketing

Yes, Guest Blog Posting is Still a Viable SEO Tactic for Growing Your Business

But in order to stay in Google's good graces, you need to produce high-quality content.
Josh Steimle
Growth Strategies

Is My Landing Page Clearly Written?

Sometimes your startup's biggest obstacle can be your own website. Make sure the language is clear and engaging.
Ryan Himmel
First It Was Rap Genius. Is Google Punishing Expedia Now, Too?
Marketing

First It Was Rap Genius. Is Google Punishing Expedia Now, Too?

The big travel site isn't appearing as high in relevant search results as it has in the recent past. Questionable SEO tactics could be to blame.
Benjamin Kabin
3 Valuable Data Resources That Provide Exponential Growth
Marketing

3 Valuable Data Resources That Provide Exponential Growth

For every successful campaign, you have to pay attention to just three data sets to ensure success.
Jonathan Long
5 Ways to Market Your Startup on a Dime
Marketing

5 Ways to Market Your Startup on a Dime

Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
Kirsten Green
Using a Purposeful Meal as a Networking Opportunity
Marketing

Using a Purposeful Meal as a Networking Opportunity

We eat 780 times a year during the workweek. Devoting some of that time to networking can help build your circle...and your business.
Ivan Misner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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