Marketing

The One Word That Will Help You Close More Sales
Sales

The One Word That Will Help You Close More Sales

Being curious about why your customers are buying will help you earn more sales. Here's one easy way to get there.
Grant Cardone
How to Engage Customers on a Dime
Marketing

How to Engage Customers on a Dime

Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.
Jim Joseph
The Top 10 Consumer Complaints
Marketing

The Top 10 Consumer Complaints

A new survey by the Consumer Federation of America lists auto sales, home repairs and debt disputes among the top consumer gripes.
Twitter Use Among Americans Is Growing -- Fast
Marketing

Twitter Use Among Americans Is Growing -- Fast

Users of the popular social network have more than doubled since 2010, a new report says.
Jason Fell
Dear LinkedIn, You're Doing It All Wrong. Here's How
Marketing

Dear LinkedIn, You're Doing It All Wrong. Here's How

One marketer's open letter to the popular social networking site for professionals.
Taylor Grobelny
10 Questions to Ask When Managing Your Company's Online Reputation
Marketing

10 Questions to Ask When Managing Your Company's Online Reputation

What people say about your brand on the web can make or break your business. Here's how to take control of how your company comes across online.
Kim Lachance Shandrow
3 Deadly Mistakes to Avoid When Writing Blog Posts
Marketing

3 Deadly Mistakes to Avoid When Writing Blog Posts

If you want your website content to be taken seriously, steer clear of these missteps.
Jeff Havens
What You Can Learn From the Simple Brilliance of Chipotle's Design
Marketing

What You Can Learn From the Simple Brilliance of Chipotle's Design

The fast food Mexican grill franchise sets a standard for modern restaurants.
Christopher Hann
Social Media Service HootSuite Raises $165 Million in Big Financing Round
Marketing

Social Media Service HootSuite Raises $165 Million in Big Financing Round

Hootsuite raised $165 million in a round of financing, Facebook introduced post embedding and more social-media news that broke this week.
Brian Patrick Eha
Marketing

How to Sell What Customers Want and 4 More Business Tips From the Week

Read how to offer products that people want, build lasting business relationships and more.
Brian Patrick Eha
No, Gmail's Promotions Tab Didn't Just Kill Email Marketing
Marketing

No, Gmail's Promotions Tab Didn't Just Kill Email Marketing

Slow down. Take a breath. Marketers don't need to panic over Google's new e-mail feature.
DJ Waldow
Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's
Marketing

Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's

PR maven Rebekah Epstein dishes on what not do when pitching to the media.
Rebekah Epstein
3 Ways Pinterest is Shaping Its Future
Marketing

3 Ways Pinterest is Shaping Its Future

The popular image-sharing site looks toward improved search results and expanding its ecommerce capabilities.
Katherine Gray
Yelp Posts Massive Earnings Increase But Still Hasn't Turned a Profit
Marketing

Yelp Posts Massive Earnings Increase But Still Hasn't Turned a Profit

The social-review site's massive growth can be attributed to an influx of advertisers, an analyst says.
Benjamin Kabin
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.