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Marketing

Advertising

Moving Beyond the Banner Ad

The traditional online ad is being overshadowed by these four types of marketing.
Reputation Management

One Woman's Nasty Emails Go Public, So She Apologizes

A Cleveland-area job list manager goes off on young job seekers who contacted her for help. Unfortunately for her, the internet can be equally as unkind.
Social Media

Going Beyond Facebook Paid Posts to Reach Customers

With Facebook changing its social strategy and Google constantly updating its algorithm, our online-marketing expert Jim Yu offers up advice on how small businesses can reach customers in a consistent...
Public Speaking

The Magical Number That Will Amplify Your Next Presentation

Many of the most persuasive TED Talks are packed with trios. You should follow the speakers' lead.
SEO

How to Protect Your Website From Negative SEO

Ways you can prevent unethical SEO techniques from harming your site and your business.
Marketing

How to Find the Right Mailing List

A direct mail expert explains exactly what types of mailing lists are out there and how to choose the best ones.
Inspiring Your Team

The Ban on Talking in the Elevator at Goldman Sachs Can Finally Go Away

John Lefevre, the man unmasked as the author of the @GSElevator Twitter account that purported to dish out snippets of uncensored conversation at Goldman Sachs, was found to have never worked at the b...
SEO

3 Strategies to Keep Your Website Relevant to Google

With its new search algorithm, content, fonts and authorship have renewed focus.
Advertising

The 'Got Milk' Slogan Is No More

The iconic 'Got Milk?' slogan has been dropped in favor of 'Milk Life' as part of a brand new $50 million campaign that aims to tout milk's nutritional benefits.
Take It From The Pros

3 Ways to Get Graphics for Your Website

Should you create site graphics yourself, buy it or use free artwork? Find out which method might be best for you.
Take It From The Pros

6 Ideas for Epic Business Blog Posts

Your readers don't want another press release. Here are some ways to get them truly engaged with your brand.
Sales

7 Signs Your Sales Training Needs a Revamp

Need better results from your sales team? Now may be the time to create, rebuild or tweak your sales training program.
Crowdfunding

Before You Launch a Crowdfunding Campaign, Do These 6 Things

Entrepreneurs don't realize the sweat and tears that go into a successful Kickstarter campaign, with the majority of the work being done before the launch.
WhatsApp

WhatsApp's Epic Fail Was a Rival App's Exponential Gain

Outage of Facebook's pretty penny acquisition sent a swarm of 4.95 million users to messaging app Telegram.
Marketing

New Gmail Feature Makes it a Cinch to Unsubscribe

In Gmail, an unsubscribe button will now appear directly alongside the subject line of promotional emails.