Marketing

Marketing's Best Kept Secret
Marketing

Marketing's Best Kept Secret

Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
Debra Kaye
Where Back-to-School Shopping Dollars Are Going (Infographic)
Marketing

Where Back-to-School Shopping Dollars Are Going (Infographic)

A new survey examines what parents are shopping for and where and how much they plan to spend.
Kathleen Davis
Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit
Marketing

Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit

Some social-media marketers have found a way to use Reddit's self-policing system against their competition.
How to Give Your Customers Exactly What They Want (Infographic)
Marketing

How to Give Your Customers Exactly What They Want (Infographic)

If you take very good care of your customers, they can become evangelists for your business.
Catherine Clifford
What NASA Can Teach You About Social-Media Marketing
Marketing

What NASA Can Teach You About Social-Media Marketing

A look at three strategies that business owners can put to work for their own social campaigns.
Rick Mulready
Catering to Boomers, a Cell Phone Company Takes Off
Marketing

Catering to Boomers, a Cell Phone Company Takes Off

Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.
Sarah Max
App Makes Creating a Single Page 'Pitch Site' Super Simple
Marketing

App Makes Creating a Single Page 'Pitch Site' Super Simple

Crushpath's easy-to-use software connects social media feeds and Salesforce software into one convenient package.
The Art of the Response on Social Media
Marketing

The Art of the Response on Social Media

A big but often overlooked part of using Twitter, Facebook, Pinterest, LinkedIn and others is replying to comments. Our Team Digital has these tips.
Colleen DeBaise
How You Can Create the 'Perfect' Social Media Post (Infographic)
Marketing

How You Can Create the 'Perfect' Social Media Post (Infographic)

You can get more social-media fans and engagement if you follow these guidelines for Facebook, Twitter, Pinterest and Google+.
Kristin Piombino
Make Your Subject Line Count
Marketing

Make Your Subject Line Count

Productivity expert Jason Womack offers tips on how to get the most information into your emails.
Jason Womack
What You Aren't Measuring Could be Killing Your Company
Growth Strategies

What You Aren't Measuring Could be Killing Your Company

To know where you're going, it often helps to know where you've been. Here's how to measure your startup's performance.
Kai Sato
Omnicom, Publicis Merger Reveals Big Data's Influence on Ad Business
Marketing

Omnicom, Publicis Merger Reveals Big Data's Influence on Ad Business

The two advertising stalwarts are teaming up in a $35.1 billion merger to fight off digital competition from the likes of Google, Facebook and hundreds of ad-tech startups.
Colleen DeBaise
What to Do When No One Responds to Your Pitch Emails
Marketing

What to Do When No One Responds to Your Pitch Emails

When your pitch emails go unanswered by members of the media, consider more subtle steps.
Dave Clarke
Marketing

Twitter and Facebook Up Their Social TV Game

Read about Twitter's targeted advertising tool, Facebook's social TV activity, new analytics for Tumblr and more social-media news.
Brian Patrick Eha
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.