Marketing

Content Marketing Is Not a New Fad. The Michelin Brothers Used It 100 Years Ago to Sell Tires.
Marketing Bootcamp

Content Marketing Is Not a New Fad. The Michelin Brothers Used It 100 Years Ago to Sell Tires.

Content-marketing expert Salma Jafri explores the history of content marketing and how you can make it work for you.
Entrepreneur Network
3 Not-So-Obvious Steps to Writing a Successful Business Book
Marketing Bootcamp

3 Not-So-Obvious Steps to Writing a Successful Business Book

A book is the single greatest marketing tool a new or growing business can create.
Wendy Keller
Reporters Don't Take Orders and Other PR Truths
Marketing Bootcamp

Reporters Don't Take Orders and Other PR Truths

Getting media attention is a challenge. Dictating the result if you succeed is impossible.
Adam Fine
3 Marketing Strategies That Will Surely Sink Your Startup
Marketing Bootcamp

3 Marketing Strategies That Will Surely Sink Your Startup

There is so much that can go wrong by surprise when you're growing a business that you have to avoid what is certain not to work.
Daniel DiPiazza
5 Essential Questions to Ask to Get the Most Out of Your Live Event
Marketing Bootcamp

5 Essential Questions to Ask to Get the Most Out of Your Live Event

Hosting fun face-to-face gatherings can really boost your business in this isolating age of social-media marketing.
Michael Donnelly
Want to Get on the Cover of the Rolling Stone? Follow These Tips to Persuade the Media.
Marketing Bootcamp

Want to Get on the Cover of the Rolling Stone? Follow These Tips to Persuade the Media.

Bestselling author Ben Angel tells you how to convince media types to feature you as an expert.
Entrepreneur Network
What Entrepreneurs Can Learn From Theranos's Fall From Grace
Marketing Bootcamp

What Entrepreneurs Can Learn From Theranos's Fall From Grace

Honesty and transparency are vital for success. Don't let your customers hear from somebody else that you've sold them a work in progress.
Lydia Belanger
Learn These Content-Release Tricks From 4 Video-Streaming Giants
Marketing Bootcamp

Learn These Content-Release Tricks From 4 Video-Streaming Giants

The leading streaming platforms have already experimented with various content-release strategies so you don't have to.
Deren Baker
8 Common Ways Small Businesses Waste Money Marketing
Marketing Bootcamp

8 Common Ways Small Businesses Waste Money Marketing

Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.
Brian Sutter
When Clients Ask for Discounts, Ask Them ... Why?
Marketing Bootcamp

When Clients Ask for Discounts, Ask Them ... Why?

Don't people recognize that businesses (like my own) make their living off this service?
Jurgen Appelo
How Disruptive TV Changed the Way Providers Market
Marketing Bootcamp

How Disruptive TV Changed the Way Providers Market

Traditional television companies are becoming more creative to retain customers.
Lucinda Watrous
Build Your Networking Skills During a Livestream Q&A With Dr. Ivan Misner, the Founder of BNI, on Friday at 3 p.m. EST
Marketing Bootcamp

Build Your Networking Skills During a Livestream Q&A With Dr. Ivan Misner, the Founder of BNI, on Friday at 3 p.m. EST

Dr. Misner's Business Network International has been helping entrepreneurs help each other -- face-to-face -- since 1985. Here's your chance to ask the father of modern networking your questions.
Erin Schultz
The World's Best Marketing Tool: Writing a Book
Marketing Bootcamp

The World's Best Marketing Tool: Writing a Book

There is no more credible way to establish your credentials than documenting your expertise in a book.
Wendy Keller
5 Blueprints for Your Brand's Story
Marketing Bootcamp

5 Blueprints for Your Brand's Story

Investors like a good story, like everybody else.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.