Marketing

How to Launch a Business Everyone Thinks You Shouldn't
Starting a Business

How to Launch a Business Everyone Thinks You Shouldn't

When people see your idea working, they will want to know how you did it.
Melissa Dawn
10 Things You Need to Learn From Apple's Marketing
Marketing

10 Things You Need to Learn From Apple's Marketing

You've never seen Apple engage in a price war, have you? Find out why.
Chirag Kulkarni
8 Never-Before-Published Follow Up Ideas Unveiled
Closing Sales

8 Never-Before-Published Follow Up Ideas Unveiled

When all else has failed, send a chocolate foot to that potential client in hopes of getting your 'foot' in the door.
Grant Cardone
Call Conversions: the Blind Spot Threatening Digital Marketing ROI
Digital Marketing

Call Conversions: the Blind Spot Threatening Digital Marketing ROI

Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?
Blair Symes
3 Criteria to Fulfill With Your Next Sponsorship Opportunity
Sponsorships

3 Criteria to Fulfill With Your Next Sponsorship Opportunity

Sponsoring the wrong event can be destructive to your brand. So, what should you look for?
David Saef
How Being Funny Can Help You Build Your Brand
Communication Strategies

How Being Funny Can Help You Build Your Brand

Being funny is also a skill you can learn. And it's a skill that can be invaluable in building your personal brand.
Karen Tiber Leland
Creating Good Content Is Your Best Business Strategy
Content Strategy

Creating Good Content Is Your Best Business Strategy

Because Google is user oriented, there is no guesswork about the future of web content. It has to be user oriented.
Brett Relander
How to Hire, Manage and Pay Your New Sales Reps
Hiring Employees

How to Hire, Manage and Pay Your New Sales Reps

When it comes to the characteristics of a salesperson, being money-driven, personable and knowledgeable are key.
Jason Swenk
Have a Burning Business Question? Ask Our Marketing Pro Sujan Patel.
Ask the Expert

Have a Burning Business Question? Ask Our Marketing Pro Sujan Patel.

Data-driven marketer Sujan Patel is looking to take your questions on all thing marketing, including content marketing, branding and social-media campaigns.
Andrea Huspeni
The 3 Types of Content You Should Stop Publishing Immediately
Content Strategy

The 3 Types of Content You Should Stop Publishing Immediately

Your customers can tell when content is generic or repackaged. So, cut the crap, and watch your business flourish.
Neil Patel
10 Offline Marketing Strategies That Still Work Today
Marketing

10 Offline Marketing Strategies That Still Work Today

With social media and the internet, sometimes we forget the effectiveness of traditional marketing methods.
Patrick Schock
How to Determine Your SaaS Business' Cost of Acquisition
SaaS

How to Determine Your SaaS Business' Cost of Acquisition

If you measure the cost of acquisition against customer lifetime value, you'll discover that the revenue earned per customer is less than you'd expected.
Thomas Smale
5 Ways to Take Your Content Marketing from Good to Great
Content Marketing

5 Ways to Take Your Content Marketing from Good to Great

The first step is to establish your customer persona, your customer's need.
Eric Siu
Create Brilliant Content by Harnessing the Collective Genius of Your Team
Content Strategy

Create Brilliant Content by Harnessing the Collective Genius of Your Team

Make creating content a shared experience and getting media coverage a shared achievement.
Craig Corbett
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.