Marketing

The 4 Biggest Factors Determining Your B2B Site Ranking
Marketing Bootcamp

The 4 Biggest Factors Determining Your B2B Site Ranking

Angling for better site ranking can feel like being lost in the wilderness, until you recognize the right landmarks.
Tony Messer
How To Grow Your Instagram Followers with User Generated Content
Marketing Bootcamp

How To Grow Your Instagram Followers with User Generated Content

Have you ever stumbled across a company's Instagram account and wondered how they have so many followers or where they got all of those amazing images from?
Brian Peters
Your Dream Job Will Become Real When You Stand Up and Get Noticed
Marketing Bootcamp

Your Dream Job Will Become Real When You Stand Up and Get Noticed

Jazz up your communication, do your due diligence and market yourself in such a way that companies can't forget you.
Chelsea Berler
6 Steps to Your Best Content-Marketing Strategy
Marketing Bootcamp

6 Steps to Your Best Content-Marketing Strategy

The trap most people fall into is thinking that content marketing is easy, or that they can improvise their way through it. Not true.
Jayson DeMers
Do Small-Business Owners Even Need a Personal Brand?
Marketing Bootcamp

Do Small-Business Owners Even Need a Personal Brand?

The truth is you have a reputation and that needs to be good if your business is going to prosper.
Brian Sutter
5 Ecommerce SEO Trends That Have Emerged This Year
Marketing Bootcamp

5 Ecommerce SEO Trends That Have Emerged This Year

Video. Sharing. Mobile. Long-form content. How hip are you to today's all-important trends?
Aj Agrawal
How Ad Fraud Ruins the Internet
Marketing Bootcamp

How Ad Fraud Ruins the Internet

Ad fraud is infiltrating the Internet, and it affects every single one of us.
Eli Martin
5 Creative Link-Building Techniques For Your Website
Marketing Bootcamp

5 Creative Link-Building Techniques For Your Website

Ever thought of using student scholarships to build links? You have, now.
Anand Srinivasan
Take Ecommerce to the Next Level With These 4 Marketing Strategies
Marketing Bootcamp

Take Ecommerce to the Next Level With These 4 Marketing Strategies

Companies won't survive without a marketing strategy that radiates in many directions.
Erik Huberman
How to Run Effective Instagram Ads
Marketing Bootcamp

How to Run Effective Instagram Ads

To be effective, your ads need to tell a story. Here are 5 more Instagram marketing tips, as well.
Eric Siu
By 2019, Video Marketing Will Be Everything. You've Got to Get in on the Trend -- Now.
Marketing Bootcamp

By 2019, Video Marketing Will Be Everything. You've Got to Get in on the Trend -- Now.

Entrepreneur Network partner Ben Angel outlines best practices for video marketing -- absolutely of the essence these days.
Erin Schultz
Online Marketing Requires Baby Steps Before the Black Belt
Marketing Bootcamp

Online Marketing Requires Baby Steps Before the Black Belt

Real-estate investors and Entrepreneur Network partners Chris Haddon and Jason Balin say start small when developing an online marketing strategy.
Erin Schultz
Does Your Website Say, 'Trust Me'? It Better.
Marketing Bootcamp

Does Your Website Say, 'Trust Me'? It Better.

Just as you'd walk out of a shady restaurant or car dealership, so will a customer who doesn't trust you leave your website.
David Leonhardt
Instagramming May Make Your Customers Happier
Marketing Bootcamp

Instagramming May Make Your Customers Happier

A picture is worth a thousand words and now you can share experiences with your customers in a visual way.
Lesya Liu
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.