Marketing

21 Simple Ideas for a Successful Small Business Saturday
Holidays

21 Simple Ideas for a Successful Small Business Saturday

Really, you should do these all the time.
Rose Leadem
5 Business-Blogging Mistakes -- and How to Fix Them
Blogging Tips

5 Business-Blogging Mistakes -- and How to Fix Them

Here's one tip: The money is in your email list. Do you even have one?
Jeff Rose
Beat the Marketing Competition With Data Analysis
Data Analysis

Beat the Marketing Competition With Data Analysis

Entrepreneurs mistakenly think, "The more data, the more insight." But diving into a sea of unexamined data can actually harm more than benefit an organization.
Deren Baker
5 Steps to Launching a New Product in a Week
Product Development

5 Steps to Launching a New Product in a Week

It doesn't take long to go from concept to launch when you have a plan.
Jonathan Long
How to Prepare Your Business to Win Big on Black Friday
Black Friday

How to Prepare Your Business to Win Big on Black Friday

The Thanksgiving shopping experience is all about maximizing profit by selling as many discounted items as possible.
Josh Felber
5 Moves to Get Your Startup Featured in Major Media Publications
Make More Happen

5 Moves to Get Your Startup Featured in Major Media Publications

Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.
Jayson DeMers
4 Ways to Reach Customers with Coupons in a Digital Age
Coupons

4 Ways to Reach Customers with Coupons in a Digital Age

Customers are more inclined, of course, to buy or use a service when there's an incentive involved. But how do you approach that digitally?
Dan Steiner
3 Ways to Incorporate Key Stakeholders Into Your Podcasts (and Benefit From It)
podcasting

3 Ways to Incorporate Key Stakeholders Into Your Podcasts (and Benefit From It)

Cold-calling potential clients with "Would you like to be on my podcast?" is much more amicable than "Let me tell you about our services."
Tony Delmercado
LinkedIn Is Still the Key to Generating Business Leads
Linkedin

LinkedIn Is Still the Key to Generating Business Leads

LinkedIn is 277 percent more effective at generating leads than both Facebook and Twitter. So why not fish where the fish are biting?
Ben Kniffen
6 Marketing Collaboration Tips From the Experts
Marketing

6 Marketing Collaboration Tips From the Experts

Collaboration is crucial to overall marketing success.
Scott Langdon
5 Ways Best-selling Entrepreneurs Market Their Books
Books

5 Ways Best-selling Entrepreneurs Market Their Books

727,125 titles were self-published in 2015. How can you make yours stand out?
Samita Sarkar
4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It
Marketing Strategy

4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It

Like novels, poetry, scripts and other creative writing, the first draft of your marketing strategy will rarely be the quality you need.
Jayson DeMers
10 Steps to Build Your Stature as an Influencer
Make More Happen

10 Steps to Build Your Stature as an Influencer

Online influence must be carefully cultivated with hard work and sound strategy.
Deep Patel
Why 'Make America Great Again' Beat 'Stronger Together'
Marketing

Why 'Make America Great Again' Beat 'Stronger Together'

In the battle of the presidential campaign slogans, one side won by an Electoral College landslide.
Ray Hennessey
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.