Marketing

An Interview With Jonah Berger: 4 Tactics for Building a Viral Marketing Campaign
Marketing

An Interview With Jonah Berger: 4 Tactics for Building a Viral Marketing Campaign

The author of Contagious shares his insights on the elements of a viral marketing campaign.
Deep Patel
'I Make Decisions' Is the Best Way For Marketers to Introduce Themselves
Marketing

'I Make Decisions' Is the Best Way For Marketers to Introduce Themselves

This marketer has a suggestion how marketers can answer the question, "What do you do?"
Jim Joseph
3 Simple Ways to Get an Editor's Attention
Content Marketing

3 Simple Ways to Get an Editor's Attention

Contributed content is huge. Make sure your work stands out from the rest -- for all the right reasons.
Tyler Leslie
5 Must-Have Instagram Tools
Instagram

5 Must-Have Instagram Tools

Unlike Facebook, Instagram doesn't exactly make it easy for marketers to do their jobs. These tools circumvent that problem.
Matthew Toren
Content Marketing Isn't Really About Your Content
Content Marketing

Content Marketing Isn't Really About Your Content

Creating 'killer content' demands that you look past content itself to the consumer behaviors you wish to create.
Aaron Agius
10 Free SEO Resources Every Marketer Should Use
SEO

10 Free SEO Resources Every Marketer Should Use

Experiment with these tools to see how they can best fit into your strategy.
Jayson DeMers
This Company Sees Right Through Your Label
Transparency

This Company Sees Right Through Your Label

Paul Schaut, CEO of Label Insight, highlights the significance of deconstructing data from product labels.
15 Tips for Livening Up Things When Your Brand Is Getting Stale
Make More Happen

15 Tips for Livening Up Things When Your Brand Is Getting Stale

Have a plan for what you will do when what you're doing stops getting results.
John Boitnott
Announcing Entrepreneur Lending Powered by CAN Capital
Entrepreneur Lending

Announcing Entrepreneur Lending Powered by CAN Capital

Entrepreneur Lending powered by CAN Capital is an exclusive funding center for small-business owners looking to open new locations, purchase inventory or equipment, hire new employees or fulfill other business needs.
Ryan Shea
These Videos Will Give You the Summary of Big Business Books in Just 4 Minutes
Books

These Videos Will Give You the Summary of Big Business Books in Just 4 Minutes

Along with providing some helpful advice to viewers, these videos are great content marketing for the company that produced them.
Stephen J. Bronner
The Basics of Multi-Location and Franchise Marketing
Marketing

The Basics of Multi-Location and Franchise Marketing

Focus on making individual businesses and the corporation thrive at the same time.
Scott Langdon
Free Ways to Use Pokémon GO to Increase Business
pokemon go

Free Ways to Use Pokémon GO to Increase Business

No PokéStop? No problem. All you need is your smartphone and a bit of creativity.
Caitlin Kullberg
Why Smart Social-Media Marketing Is Brilliant SEO Strategy
Social Media Marketing

Why Smart Social-Media Marketing Is Brilliant SEO Strategy

Combining social-media best practices of a campaign with your content marketing strategy will yield powerful results for your business.
Jayson DeMers
Why Marketing Is Not the Job for the Lazy
Marketing Bootcamp

Why Marketing Is Not the Job for the Lazy

Marketers are faced with more and more challenges to get their message out to target audiences.
Lesya Liu
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.