Marketing

Why American Greetings Had My Favorite Booth at CES
CES

Why American Greetings Had My Favorite Booth at CES

Out of all the things I saw at the show, this stood out the most.
Stephen J. Bronner
How to Create Video Content Without Being on Camera
Video Marketing

How to Create Video Content Without Being on Camera

Try something new in 2017 and add video content to your marketing strategy.
Michelle Held
15 Marketing Tools To Check Out in 2017
Marketing Tools

15 Marketing Tools To Check Out in 2017

Brands are facing more competition than ever. They need help, and these tools provide it.
Aj Agrawal
How Your Public Relations Effort Should Look Like a Military Assault
Public Relations

How Your Public Relations Effort Should Look Like a Military Assault

Content marketing is your "troops on the ground." Your PR "air cover" provides those troops with third-party credibility.
Zach Cutler
4 Online Marketing Trends With Big Potential to Drive Sales
Internet Marketing

4 Online Marketing Trends With Big Potential to Drive Sales

Ever-better technology combined with the resourcefulness of internet entrepreneurs is creating new tactics for prospering online.
Jonathan Long
The Secret to Getting a Popular Blogger to Review Your Product
Product Reviews

The Secret to Getting a Popular Blogger to Review Your Product

Here is an email template that will not only help land a product review, but also have the blogger share it with their massive audience.
Ramit Sethi
4 Easy and Highly Effective Business Development Tactics
Entrepreneur Network

4 Easy and Highly Effective Business Development Tactics

Use these strategies and you'll be sure to see a boost in your engagement.
Will Facebook Marketplace Be the Next Ecommerce Heavyweight?
Ecommerce Strategies

Will Facebook Marketplace Be the Next Ecommerce Heavyweight?

When new platforms such as Facebook Marketplace open for business, you need to capitalize on your first-mover advantage. Facebook will reward you.
Brent Freeman
4 Dumb SEO Tactics That Will Get Your Site Penalized
SEO

4 Dumb SEO Tactics That Will Get Your Site Penalized

As you plan your strategy for the year, here are four things to watch out for.
Andrew Medal
The Most Important Marketing Metric You're Not Measuring
Marketing

The Most Important Marketing Metric You're Not Measuring

Our digital marketing expert Ryan Bonnici tells us to stop measuring your marketing performance by channel, and instead by content type.
Ryan Bonnici
Video Marketing Secrets From Award-Winning Producer Amber Tollefson
Entrepreneur Network

Video Marketing Secrets From Award-Winning Producer Amber Tollefson

Learn how you can boost your video marketing efforts.
5 Reasons Ecommerce Brands Should Leverage User-Generated Content
Take It From The Pros

5 Reasons Ecommerce Brands Should Leverage User-Generated Content

Get your customers to market your brand for you by providing them opportunities to create user-generated content.
Segun Onibalusi
4 Reasons Your Brand Is Behind on Mobile - And How to Catch Up
Take It From The Pros

4 Reasons Your Brand Is Behind on Mobile - And How to Catch Up

Companies that fail to maximizing their mobile presence put the future of their business at risk. But that doesn't have to be you.
Momchil Kyurkchiev
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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