Marketing

Online Marketing

3 Marketing Strategies for Raking in Millions

Without results, working hard is nothing to boast about. Quit putting in more hours and start getting more from the hours you put in now.
Advertising

7 Questions to Determine Whether Your Ad Is Ready for the Big Time

You'll know if your copy is really focused on your prospects if you can answer these seven questions in the affirmative.
Google AdWords

The 6 Best Bidding Strategies for Google Keywords

Find out how to start with the fundamentals of bidding by using numbers you can personally see, respond to, and adjust.
Subscription Businesses

So Your Subscription Box Is Successful - Here's What to Do Next

After you see measurable success with customers, it's time to kick into high gear. Here's how to accelerate past the tricky 15,000-subscriber mark.
Trust

3 Ways to Create More Trust in Your Marketing

How to convince your customers and clients that you're worthy of their trust.
Public Relations

New Media Equals New PR Opportunities for Business Owners

Internet media outlets, from blogs to podcasts, provide access to the very customers you seek.
Marketing Strategies

How to Increase Your Return on Investment With Hispanic Markets

Why you should consider Hispanic customers as a vital part of your future sales strategy.
Leadership

To Thrive in an Uncertain Future, You Can't Be Afraid to Tell the Truth

Faith Popcorn has been helping companies see what trends they will come up against for more than 40 years.
Social Media

10 Free Tools to Help You Understand Your Social Media Audience

It's important to craft your social media posts according to your audience.
Customer Engagement

How to Push Your Customer-Success Level Beyond the 'Aha' Moment

"Aha" is certainly nice to hear from your customers. But reaching a true, long-term engagement with them: That's the holy grail.
Advertising

The 8 Elements of Persuasive Ad Copy

These tips can help you create ads that convert prospects and do well from a CPA and ROI perspective.
Google AdWords

The Perfect Settings for a Google AdWords Campaign

One wrong choice and your ad campaign could bite the dust. Instead, follow this expert's advice for getting your Google AdWords campaign right from the start.
Growth Strategies

Get More Referrals With This 4-Step Formal Referral Plan

If you want to generate more referral-based clients, follow this four-step process.
Email Newsletters

5 Daily Email Newsletters That Will Make You Eager to Check Your Inbox

Email newsletters are being reinvented by millennials who don't dismiss the medium as old-fashioned.
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