Marketing

Why Cultivating Relationships -- Not Sales -- Will Increase Your Profits
Marketing Bootcamp

Why Cultivating Relationships -- Not Sales -- Will Increase Your Profits

By focusing on relationship-building, you're showing customers that they are much more valuable than the money they give when buying your products.
Dan S. Kennedy
Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.
Marketing Bootcamp

Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.

General Mills Canada aims to put a cause-marketing bee in your bonnet about the horrifying plight of our pollinating friends. But first, your contact information, please.
Kim Lachance Shandrow
Email Remains the Heart of Cross-Channel Marketing
Marketing Bootcamp

Email Remains the Heart of Cross-Channel Marketing

It's nice when customers visit your website but the customer who gives you their email address is the one you need to focus on.
Tony D’anna
Video: The Secret Business of Training Navy SEALs
Marketing Bootcamp

Video: The Secret Business of Training Navy SEALs

Inside the operations of a unique business that trains America's elite warriors.
Entrepreneur Staff
You'll Never Get New Customers If You Don't Target New Markets
Marketing Bootcamp

You'll Never Get New Customers If You Don't Target New Markets

Here are seven ways to broaden your business reach.
Martin Zwilling
The Most Important Metric You Can Track
Marketing Bootcamp

The Most Important Metric You Can Track

Don't ignore cost per conversion. Here's why and how to track it.
Perry Marshall
4 Unconventional Rules for Building a Better Professional Network
Marketing Bootcamp

4 Unconventional Rules for Building a Better Professional Network

Steps to consider when it comes to building a network outside of your comfort zone.
Peter Shankman
How Marketers Should Connect With Mobile-Focused Consumers
Marketing Bootcamp

How Marketers Should Connect With Mobile-Focused Consumers

Marketing and PR pros must adapt to the growing number of smartphone users who consult their mobile devices before making a purchase.
Clare Lane
8 Important Steps I Follow to Write a Book a Year
Marketing Bootcamp

8 Important Steps I Follow to Write a Book a Year

Are you harboring that big business idea? Then crank up your computer and get started.
Jeff Shore
How Did Lana Jewelry Score Deals With Vogue and Glamour? Because the PR Director Was Persistently Nice.
Marketing Bootcamp

How Did Lana Jewelry Score Deals With Vogue and Glamour? Because the PR Director Was Persistently Nice.

Fallon Ryan talks with Entrepreneur Network Partner C1 Revolution about how she went from sales and marketing intern to accomplishing some of the most high-profile exposure she could imagine for the company.
Entrepreneur Network
5 Websites That Offer GIFs to Enhance Your Social Media Marketing
Marketing Bootcamp

5 Websites That Offer GIFs to Enhance Your Social Media Marketing

Want to delight your visitors with a GIF from last night's 'Jimmy Fallon' or those little Disney characters going wild? Here's how.
Jonathan Long
Branding Expert: J.Crew's Move From Down-to-Earth Clothing Line to Exclusive Cult Brand Was an Epic Fail
Marketing Bootcamp

Branding Expert: J.Crew's Move From Down-to-Earth Clothing Line to Exclusive Cult Brand Was an Epic Fail

Bolanile Maté of Be Better Paris tells us why the president of the clothing company picked the wrong time to make the shift to cult branding.
Entrepreneur Network
The 'When' and 'How' of Using PR Correctly
Marketing Bootcamp

The 'When' and 'How' of Using PR Correctly

Publicity is a great way to market your business and build brand awareness for those with not a lot of cash on hand.
Lindsey Groepper
4 Ways to Boost Your Business Using Snapchat
Marketing Bootcamp

4 Ways to Boost Your Business Using Snapchat

Snapchat's attraction is that content is less 'staged,' and more organic. Customers love that.
Jess Ekstrom
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.