Marketing

Do Digital Ads Work? Who Knows.
Marketing

Do Digital Ads Work? Who Knows.

With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.
Ray Hennessey
The 4 Elements of an Irresistible Offer
Marketing

The 4 Elements of an Irresistible Offer

Expert advice and inspiration from successful marketing campaigns.
Lindsay LaVine
Why Macy's Thanksgiving Sales Strategy Is Killing the Competition
Marketing

Why Macy's Thanksgiving Sales Strategy Is Killing the Competition

The retailer announced it will be open for its first Thanksgiving in history this year and while critics are grumbling, it's a brilliant sales strategy.
Grant Cardone
Social Media Etiquette: 5 Questions to Ask Before Posting About the News
Marketing

Social Media Etiquette: 5 Questions to Ask Before Posting About the News

When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges
Take It From The Pros

First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
Catherine Clifford
Marketing

Facebook Allows Teens to Make Posts Public

In a move that could change the way companies market to teens online, Facebook will give teens the option of making their content public.
Lyneka Little
Master Your 'Mingle-Ability': 5 Creative Ways to Network
Marketing

Master Your 'Mingle-Ability': 5 Creative Ways to Network

Need help getting connected? Here are five ways to develop relationships outside the standard happy hours.
Jacqueline Whitmore
Why Every Personal Brand Needs a Target Audience
Take It From The Pros

Why Every Personal Brand Needs a Target Audience

You are your brand. Your personal and professional connections are your customers. Here's how to make the most of those relationships to get ahead.
Jim Joseph
Marketing Must: Customer Data Points to Stop Ignoring -- Now
Marketing

Marketing Must: Customer Data Points to Stop Ignoring -- Now

Collecting these important details can help you convert leads to customers as effectively as possible.
Eric Siu
Content Marketing and SEO: Proceed With Caution
Marketing

Content Marketing and SEO: Proceed With Caution

Our Ask the Expert digital marketing pro Ian Lurie shares advice on how businesses should measure content marketing and offers some words of caution.
Ian Lurie
Tips for Investing in Emerging Markets (Infographic)
Finance

Tips for Investing in Emerging Markets (Infographic)

Investors are increasingly turning to emerging markets for new sources of revenue. Check out this infographic for key tips and trends that can help you invest wisely.
Kate Taylor
Why Smart Marketing Is Like a Great First Date
Marketing

Why Smart Marketing Is Like a Great First Date

If you only talked about yourself on a first date, chances are it'd be your last. Don't do the same when it comes to marketing your brand.
Chris Kocek
37 Marketing Tools to Spy on Your Competitors
Marketing

37 Marketing Tools to Spy on Your Competitors

Be the James Bond of the web with these tools that can give you a leg up on the competition.
Chris Kilbourn
My New Restaurant Has Rave Reviews, But Business Is Slowing Down Dramatically. Why?
Growth Strategies

My New Restaurant Has Rave Reviews, But Business Is Slowing Down Dramatically. Why?

A new train-themed restaurant started off well, but the number of diners on board is dropping. Ask Entrepreneur's expert offers advice to help this business get back on track.
Ryan Himmel
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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