Marketing

Foursquare Opens Up Ad Platform to All Small Businesses
Marketing

Foursquare Opens Up Ad Platform to All Small Businesses

Hoping to generate big revenues, Foursquare has rolled out a self-service ad tool to all 1.5 million registered businesses.
Andrea Huspeni
3 Business Lessons From Miley Cyrus and Her Infamous Twerk
Take It From The Pros

3 Business Lessons From Miley Cyrus and Her Infamous Twerk

While many are still in shock after Miley Cyrus' performance at the VMAs, here we consider why the episode was simply branding genius.
Adam Toren
10 Words to Cut From Your Writing
Marketing

10 Words to Cut From Your Writing

Want to improve your printed and online content? Chop these words -- mercilessly.
Facebook Facepalm: In Big Real-Estate Buy, Mark Zuckerberg Seeks Personal Privacy, Then Removes Online Privacy Feature
Marketing

Facebook Facepalm: In Big Real-Estate Buy, Mark Zuckerberg Seeks Personal Privacy, Then Removes Online Privacy Feature

As Facebook makes it more difficult for users to maintain privacy, its co-founder is taking drastic measures to protect his own.
Jason Fell
Where Social-Media Use is Growing the Most (Infographic)
Marketing

Where Social-Media Use is Growing the Most (Infographic)

The number of social network users are growing internationally at an incredible pace. Here's an infographic on what to expect, where.
Kate Taylor
How to Be the Brand You Always Wanted to Be
Take It From The Pros

How to Be the Brand You Always Wanted to Be

Every decision you make affects your personal brand.
Jim Joseph
5 Tips for Getting the Most Out of Your PR Agency
Marketing

5 Tips for Getting the Most Out of Your PR Agency

Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
Carm Lyman
6 Content Marketing Principles Every Business Needs to Follow
Marketing

6 Content Marketing Principles Every Business Needs to Follow

No matter how small your business, you can set yourself up as a thought leader with the right content marketing strategy. Here's where to start.
Joe Pulizzi
10 Ways to Promote Yourself to Entrepreneurial Success
Marketing

10 Ways to Promote Yourself to Entrepreneurial Success

It's not enough if you think you're special. Others should think you are too.
Martin Zwilling
Twitter Will Become Remote Control for Comcast Pay-TV Users
Marketing

Twitter Will Become Remote Control for Comcast Pay-TV Users

A new Twitter feature, set to launch in November, may be a game changer for internet TV and online advertising.
Brian Patrick Eha
8 Ways to Screw Up Your Marketing
Marketing

8 Ways to Screw Up Your Marketing

You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.
Ann Handley
5 Ways to Become a Social Media Rock Star
Marketing

5 Ways to Become a Social Media Rock Star

Our Ask the Expert this month is digital-marketing guru, Ian Lurie. Check out what he thinks businesses absolutely need in their social-media marketing strategies.
Ian Lurie
25 Creative Ways to Promote Your App For Free
Technology

25 Creative Ways to Promote Your App For Free

You don't need to spend advertising dollars to earn customers. Here are 25 ways to do it for free.
Rahul Varshneya
The 80/20 Rule of Sales: How to Find Your Best Customers
Marketing

The 80/20 Rule of Sales: How to Find Your Best Customers

How you can focus on the customers who will buy the most from you.
Perry Marshall
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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