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Marketing

Take It From The Pros

Upping the PR Ante With 'Experiences'

As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
Marketing

Lululemon Messes Up... Again

'You always hear the phrase that any PR is good PR. What we learned is that's not always the case,' the athletic clothing company's CFO admitted.
Marketing

Start Preparing Your SEO for the 'Internet of Things'

Google's recent acquisition has big implications for search. It's time to get ready for the coming changes.
Take It From The Pros

How a Rebrand Helped Spice Up This Cal-Mex Chain

By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
Marketing

Deciding How Much of Your Marketing Time Should Go to SEO

Often, entrepreneurs have little time and resources to commit to various startup tasks. Our marketing expert Jim Yu breaks down how founders should approach SEO and incorporate it into their marketing...
Marketing

Have a Blog? LinkedIn Wants Your Copy.

The professional social networking site has opened up its publishing platform to all users.
Social Media

9 Advanced Twitter Tips and Tricks

If you want to get the most out of your time and money in Twitter, then take it to the next level with these nine strategies.
Marketing

Advertising Will Soon Reach a Digital Tipping Point

Online marketing is putting increasing pressure on legacy ad businesses, with more people logging in than tuning in.
Take It From The Pros

A Stellar Content Plan Can Lead to Business Success

Good content can drive more sales, boost your visibility and increase customer loyalty.
Marketing

Chipotle's New Series Feels Like House of Cards, But Without the Good Parts

Chipotle premiered the first episode of its comedy series Farmed and Dangerous this Monday on Hulu.
Marketing

How to Seamlessly Include Keywords in Your Web Content

These expert tips can help you write site content that's SEO- and user-friendly.
Marketing

Instagram's 5 Tips for Better Marketing -- With Pictures

The popular photo-sharing site has released findings on its business blog about the ways in which the most successful brands have engaged the visual community.
Marketing

25 Ways to Make Your First Online Sale

Don't let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle. Here's how.
Marketing

This Is What the Ultimate Sales Conversation Sounds Like

In any conversation you have with a customer, there are other conversations at work: the one in your head and the one in his or hers.
Marketing

6 Tips to Create a Top-Notch Crowdfunding Video

With crowdfunding platforms like Indiegogo and Kickstarter making it easy for aspiring entrepreneurs to nab early cash for their startup dreams, more than ever people are flocking to these sites. Here...