Marketing

Marketing

Want to Generate Buzz? Create Your Own Holiday.

Coming up with your own holiday can be a magnet for publicity, social attention and more sales. Here's how to do it.
Location-based Advertising

Samsung Bashes iPhone Battery Life in Cleverly Placed Airport Ads

The South Korean has affixed signs at airport power outlets that needle the Apple iPhone's notoriously poor battery performance.
Celebrities

How Scoring Celebrity Clients Can Take Your Business to the Next Level

High-profile customers confer benefits beyond the sheer monetary value of the stipend.
Content Marketing

Should You Market Like Chipotle or Be Conversational?

Small businesses should skip the thought leadership pieces in favor of playing up their local roots and focusing on product, personality and people.
Press Coverage

4 Ways Startups Can Build Relationships With Reporters

If you think reporters are scary, don't. They're human beings, too.
SEO Tools

8 Advanced Webmaster Tools You Should Be Using for Better SEO

The better you become at using these tools, the better you will become at having a site that is perfectly optimized in Google.
Marketing Strategies

How to Set Marketing Goals You Can Actually Achieve

Advice from six marketing experts on how to set marketing goals, stay focused on them and execute like nobody's business.
Public Relations

Strategic Tips for Writing Contributed Articles

PR firms need to do a better job of educating clients about what's required of them in the age of the Internet.
Branding

This Old-School Tool Can Help You Create a Positioning Statement

There are many variations of this format kicking around, but this is one of the simplest approaches.
SEO

Focus on the Big Picture, and Your Website Will Thrive

Even with all the changes to SEO, search still plays the biggest role in whether visitors land on your page.
Brainstorming

An Expert Guide to Idea Curation: How to Get More Ideas for Great Content

How can we get more ideas more consistently? There's inspiration everywhere. We've just got to keep our eyes open.
SEO

6 Warning Signs You May Be Dealing With an SEO Scam Artist

Not only can these firms waste time and money -- they can actually hurt your website in the long run.
Startups

'We're the Uber of X!'

A snapshot of the startups that are trying to become "the Uber" of food delivery, medical marijuana and other industries.
SEO

Is SEO a Necessary and Measurable Investment?

Any business with a website needs to be visible. There are four ways to determine if your efforts are worth the money.
Mobile Marketing

8 Guaranteed But Avoidable Ways to Lose Money With Mobile Marketing

A lot is still being figured out about how to make money with mobile marketing but the mistakes to avoid are already pretty clear
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