Marketing

10 Ways to Stop Being a Jerk. Signed, Your Publicist
Marketing

10 Ways to Stop Being a Jerk. Signed, Your Publicist

It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
Bruce Serbin
8 Keys to Award Winning Startup Customer Service
Marketing

8 Keys to Award Winning Startup Customer Service

It's a mistake to only consider customer service as an afterthought. Here are the keys to creating a world-class response system at your startup.
Martin Zwilling
The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)
Marketing

The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)

It's easy for your marketing message to get lost in the mix. Here are five ways to make sure your content stands out.
Kathleen Davis
Angry Business Owners Appeal Yelp Ruling Over Alleged Extortion
Marketing

Angry Business Owners Appeal Yelp Ruling Over Alleged Extortion

Appeal drudges up accusations of review rigging, tilting the site's rating system.
Benjamin Kabin
A Fitness Studio Makes Full-Court Social Press
Marketing

A Fitness Studio Makes Full-Court Social Press

South Carolina's Pure Barre is using social media to expand from workout to a lifestyle brand.
Wensdy Von Buskirk
How to Make Lasting Connections in the Dizzying Startup World
Starting a Business

How to Make Lasting Connections in the Dizzying Startup World

The founder of Little Duck Organics talks about how expanding his network and developing relationships helped his business thrive.
Zak Normandin
Google to Discontinue Adwords Tool for Websites
Marketing

Google to Discontinue Adwords Tool for Websites

Popular tool for researching keywords and traffic volume to be rolled into a new program called 'Keyword Planner.'
Eric Siu
The Obvious Marketing Money-Maker You're Missing
Marketing

The Obvious Marketing Money-Maker You're Missing

No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.
Debra Kaye
Marketing

Businesses to Begin Selling on Yelp

The website known for its listings and reviews of local businesses is set to become an ecommerce platform.
Brian Patrick Eha
3 Ways to Make a Killer Impression Online (Infographic)
Marketing

3 Ways to Make a Killer Impression Online (Infographic)

Your online presence is often your first interaction with potential customers. Here's how to make sure you are making a good impression.
Kathleen Davis
When Marketing Over Social Media, Test, Experiment and Test Some More
Marketing

When Marketing Over Social Media, Test, Experiment and Test Some More

Our live discussion about best digital marketing tips with experts Joanna Lord, Eric Siu and Brian Honigman, hosted by Entrepreneur's Jason Fell.
Jason Fell
How to Use Social Media to Find Customers (Infographic)
Marketing

How to Use Social Media to Find Customers (Infographic)

Whether you are trying to reach consumers or other businesses, social networking sites likely hold the key to your success.
Kathleen Davis
Growth Strategies

Why Your Business Should Be Under Constant Renovation

Even the most successful businesses need to thinking about change and what they can do to keep their brand top-of-mind. Here's why renovation is critical for your marketing and business effort.
Jim Joseph
Twitter Updates Web and Mobile Search, Messaging Features
Marketing

Twitter Updates Web and Mobile Search, Messaging Features

Updates aim to make Twitter easier to use across devices.
Jason Fell
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.