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Marketing

100 Brilliant Companies

Connecting Brands With Cheap, Fresh and Creative Talent

Advertising and digital marketing platform Zooppa partners with brands and agencies to create crowd-sourced commercials.
Big Data

This Crucial Market Research Can Help Your Company Shine

Understanding how the firm's competitors, neighbors and industry peers are faring is the difference between surviving and thriving.
Video Marketing

Show Off Your Business Skills in Online Videos. (Really It's OK.)

As visual creatures, people are swayed by a watching a professional make a case on the small screen.
Social Media

Wait 'Til You See the Picture Instagram Just Banned for Nudity

In an Internet swarming with nudity, who would've guessed that a rough-hewn sketch of a topless woman could get you banned from Instagram?
Email

Gmail Hacks to Score Your Business Extra Productivity

With some lesser-known apps, you can set up a networking tool, automate tasks and even guard against foolhardy mistakes.
Culture

Just How Long Has 'Selfie' Been Around, Anyway?

The Merriam-Webster dictionary has added 150 new words, many of which have been around for a surprisingly long time.
Online Marketing

17 Content Pieces You Can Create Without Writing a Single Word

If you feel you don't have the writing chops but still want to fill your website, consider these blogging alternatives.
Facebook Advertising

Why the Deal Between Publicis and Facebook Is a Very Big One

Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
SEO

Practical Tips for Hiring an SEO Consultant

If managing your site's SEO is beyond your capabilities, working an expert might be your best solution. Here are some important things to keep in mind when hiring a consultant.
Viral Marketing

A Scientific Take on Viral Marketing

We take a detailed look at seven classic examples of things that have gone viral and why.
Marketing

Make Your Brand Pop By Telling Your Story

Make the ultimate connection between fans and your brand with these 3 storytelling tips.
Social Media

The Art and Science of Getting Content Shared on Social Media

Why any one post goes viral may always be a mystery but science and experience are revealing techniques for getting your content noticed and shared.
SEO

Why Cheap, Outsourced SEO Will Cost You in the Long Run

Here are five reasons you shouldn't fall in the trap of saving some money to bolster your website.
Content Strategy

5 Content-Management Tools Marketers Can Use (No Technical Skills Required)

Whether you're a new company with limited resources or your development team's time is spread thin, calling on third-party apps or services can be a great way to cut costs and work more efficiently to...
Facebook

Facebook Reportedly Developing Its Own Snapchat -- Again

Poke may have flopped, but will Slingshot prevail?