Marketing

Starbucks CEO Asks Business Leaders to Speak Out Against Shutdown
Marketing

Starbucks CEO Asks Business Leaders to Speak Out Against Shutdown

Outspoken Starbucks CEO Howard Schultz is calling for business leaders to work to encourage compromise and end the government shutdown.
Kate Taylor
How Online Retailers Can Make More Money by Next Week
Marketing

How Online Retailers Can Make More Money by Next Week

Incorporate these tips to your existing site to improve your cash flow quickly.
Lindsay LaVine
How to Get More Comments on Your Blog
Marketing

How to Get More Comments on Your Blog

Learn how to engage readers and you'll start to see them get more active on your blog. Here are three steps to take.
Ryan Lee
Reach Millennials Through Brand Advocates
Take It From The Pros

Reach Millennials Through Brand Advocates

Leverage the influence of Gen Y to market through trust and personal connections.
Dave Knox
How to Find Influencers Who Want to Share and Link to Your Content
Marketing

How to Find Influencers Who Want to Share and Link to Your Content

Three useful steps for getting the movers and shakers in your industry sharing your online posts.
Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It
Take It From The Pros

Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
Karen Tiber Leland
How to Position Your Personal Brand In Two Minutes Or Less
Take It From The Pros

How to Position Your Personal Brand In Two Minutes Or Less

Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
Jim Joseph
4 Ways to Turn Social-Media Fans Into Raving, Loyal Customers
Marketing

4 Ways to Turn Social-Media Fans Into Raving, Loyal Customers

With a little bit of focus, companies can convert casual fans into powerful brand advocates.
Benjamin Kabin
How Dwolla Disrupted the Digital Payment Industry
Business Moving Forward

How Dwolla Disrupted the Digital Payment Industry

About 250,000 people use Dwolla, a payment network that charges just 25 cents for transactions of $10 or more. Dwolla's transactions on pace to total $1 billion in 2013.
Michelle Goodman
How to Sell Without Feeling Sleazy
Marketing

How to Sell Without Feeling Sleazy

You don't need an outsized personality to be successful in sales. Just follow this simple formula.
Cristi Young
Have a Burning Business Question? Ask the Expert: Ian Lurie
Marketing

Have a Burning Business Question? Ask the Expert: Ian Lurie

Digital marketing expert Ian Lurie wants to answer your big startup questions about SEO, online advertising, best practices for increasing views and social media.
Andrea Huspeni
10 Tips for Writing Better Online Marketing Content
Marketing

10 Tips for Writing Better Online Marketing Content

When a customer starts the conversation, it takes more to keep it going than a standard sales push.
How to Generate Ideas For Your YouTube Videos
Marketing

How to Generate Ideas For Your YouTube Videos

Not sure what your YouTube videos should be about? These 10 questions will help you generate ideas that attract the type of audience you want.
The Key Ingredients to a Winning Mobile Content-Marketing Strategy
Marketing

The Key Ingredients to a Winning Mobile Content-Marketing Strategy

What you should consider when developing marketing content for customers on tablets and smartphones.
Jayson DeMers
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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