Marketing

Power Networking: Use Your Power Base to Grow Sales
Marketing

Power Networking: Use Your Power Base to Grow Sales

Telling everyone you know about your product or service is an important way to grow your business. Here's how to make the most of all your connections to increase sales.
Grant Cardone
Why Pricing Should Be Your First Focus, Not Your Last
Marketing

Why Pricing Should Be Your First Focus, Not Your Last

Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
Stephan Aarstol
A Salon's Social Media Highlights
Marketing

A Salon's Social Media Highlights

Indiana's G Michael Salon uses makeover photos and staffer bios to shape its Twitter and Facebook feeds.
Wensdy Von Buskirk
Connecting With Customers: How to Market to Their Emotions
Marketing

Connecting With Customers: How to Market to Their Emotions

Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
Jim Joseph
The Company Giving Common Objects a Sleek New Design
Marketing

The Company Giving Common Objects a Sleek New Design

Slice aims to make everyday items both nicer to look at and easier to use.
Jason Ankeny
Marketing

5 Ways to Promote Your Business With Online Slideshows

A look at how presentations made with tools such as SlideShare and SpeakerDeck can help explain and market your products and services.
Amy Gahran
4 Body Language Cues You Need to Know When Networking
Marketing

4 Body Language Cues You Need to Know When Networking

You might be hurting your networking efforts without even realizing it. Body language sends a strong message to people. Here are four cues to watch out for to be better at networking.
Ivan Misner
Marketing

Report: Email is Better Than Facebook or Twitter for Acquiring New Customers

Here are three tips for turning email recipients into paying customers.
Benjamin Kabin
YouTube Success: Tracking Your Video Performance
Marketing

YouTube Success: Tracking Your Video Performance

Find out who's watching your YouTube videos, and how you can improve your video results.
Michael Miller
6 Ways to Protect Your Digital Brand
Marketing

6 Ways to Protect Your Digital Brand

Travel blogger Turner Barr recently watched a moneyed corporation allegedly steal his brand identity. Here's how to ensure it doesn't happen to you.
Kristin Luna
The Networking Mistake Most Entrepreneurs Make
Marketing

The Networking Mistake Most Entrepreneurs Make

Having a broad network of connections is important, but spread yourself too thin and you might be doing more harm than good. Here's why.
Punit Arora
How to Jumpstart Your Social-Media Marketing During the Summer Slowdown (Infographic)
Marketing

How to Jumpstart Your Social-Media Marketing During the Summer Slowdown (Infographic)

The lazy months of summer can be the perfect time to ramp up your company's social-media presence. Here's how.
Kathleen Davis
How to Use Social Media and Not Feel Overwhelmed
Marketing

How to Use Social Media and Not Feel Overwhelmed

Blogging, tweeting and pinning taking up too much of your time? Our Team Digital, a group of marketing experts, has this advice.
Colleen DeBaise
Wal-Mart Offers Entrepreneurs a Chance to Compete for Shelf Space
Marketing

Wal-Mart Offers Entrepreneurs a Chance to Compete for Shelf Space

The retail giant's 'Get on the Shelf' contest provides entrepreneurs and small-business owners a non-traditional way to get their product to market.
Catherine Clifford
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.