Marketing

Google to Discontinue Adwords Tool for Websites
Marketing

Google to Discontinue Adwords Tool for Websites

Popular tool for researching keywords and traffic volume to be rolled into a new program called 'Keyword Planner.'
Eric Siu
The Obvious Marketing Money-Maker You're Missing
Marketing

The Obvious Marketing Money-Maker You're Missing

No one is more real when it comes to marketing your business than your customers. Here are three ways to engage them and build a meaningful marketing message.
Debra Kaye
Marketing

Businesses to Begin Selling on Yelp

The website known for its listings and reviews of local businesses is set to become an ecommerce platform.
Brian Patrick Eha
3 Ways to Make a Killer Impression Online (Infographic)
Marketing

3 Ways to Make a Killer Impression Online (Infographic)

Your online presence is often your first interaction with potential customers. Here's how to make sure you are making a good impression.
Kathleen Davis
When Marketing Over Social Media, Test, Experiment and Test Some More
Marketing

When Marketing Over Social Media, Test, Experiment and Test Some More

Our live discussion about best digital marketing tips with experts Joanna Lord, Eric Siu and Brian Honigman, hosted by Entrepreneur's Jason Fell.
Jason Fell
How to Use Social Media to Find Customers (Infographic)
Marketing

How to Use Social Media to Find Customers (Infographic)

Whether you are trying to reach consumers or other businesses, social networking sites likely hold the key to your success.
Kathleen Davis
Growth Strategies

Why Your Business Should Be Under Constant Renovation

Even the most successful businesses need to thinking about change and what they can do to keep their brand top-of-mind. Here's why renovation is critical for your marketing and business effort.
Jim Joseph
Twitter Updates Web and Mobile Search, Messaging Features
Marketing

Twitter Updates Web and Mobile Search, Messaging Features

Updates aim to make Twitter easier to use across devices.
Jason Fell
12 Social Media Mistakes That Entrepreneurs Make
Marketing

12 Social Media Mistakes That Entrepreneurs Make

From overly promotional tweets to way-too-infrequent Facebook posts, business owners make lots of blunders when it comes to social media. Our Team Digital lists the biggest ones.
Colleen DeBaise
Marketing

Dealing With Rejection: 5 Ways to Turn a No Into a Yes

Visionaries often hear 'no' when they first propose their big ideas. Find out when you should or shouldn't take no for an answer, and how to turn that no into a yes.
Power Networking: Use Your Power Base to Grow Sales
Marketing

Power Networking: Use Your Power Base to Grow Sales

Telling everyone you know about your product or service is an important way to grow your business. Here's how to make the most of all your connections to increase sales.
Grant Cardone
Why Pricing Should Be Your First Focus, Not Your Last
Marketing

Why Pricing Should Be Your First Focus, Not Your Last

Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
Stephan Aarstol
A Salon's Social Media Highlights
Marketing

A Salon's Social Media Highlights

Indiana's G Michael Salon uses makeover photos and staffer bios to shape its Twitter and Facebook feeds.
Wensdy Von Buskirk
Connecting With Customers: How to Market to Their Emotions
Marketing

Connecting With Customers: How to Market to Their Emotions

Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
Jim Joseph
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.