Marketing

Public Relations

5 Great Ways to Measure PR Success

There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
Building a Website

3 Reasons Why Web Design Is the Domain of Your Entire Company

Your company web site is its public face on the Internet. Shape the design and message with the help of everyone in your organization who works with your audience.
Television

5 Do's and Don'ts for Making the Most of a Television Appearance

A spot on TV is a rare opportunity, but if you get the basics right, the audience will want to see and hear from you again.
YouTube

For Teenagers, YouTube Stars Hold More Sway Than Mainstream Celebrities

Hollywood stars are labeled 'faker' than their online counterparts.
Big Data

Power Up Your PR Strategy With Big Data

Using these large sets of information can help create stories that are targeted to your audience.
Pinterest

Pinterest Gets Chatty, Launches Its First Private-Messaging Feature

Chat away, pinners. Pinterest may be late to the game, but it's finally jumped on the messaging bandwagon.
Crowdsourcing

Need a New Design? 5 Reasons to Crowdsource It.

Most startups do not have the resources to hire expensive design firms. The alternative provides another way.
Project Grow

How to Find Inspiration for Your Next Blog Post

Online marketing expert Neil Patel offers some useful tips and resources for determining what you should write about online.
Branding

Taglines Are the First Step to Emotionally-Engaged Customers

Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
Twitter Marketing

How to Maintain a Well-Balanced Twitter Feed (Infographic)

According to this infographic, there are five key elements to a robust brand account. Does yours have all five?
Marketing Strategies

Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.

Adjust the time frame to be more agile to respond to change on the ground (or on the web).
Social Media Marketing

How Much Social Media Is Too Much?

Business owners should assess their resources before trying to share on too many platforms if valuable posts are the goal.
Online Marketing

Are You Meeting Your Customers' Online Marketing Expectations?

Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
Scrabble

Scrabble Updates Its Dictionary for the First Time in a Decade, Adding 5,000 Words

New admissions include words like 'texter,' 'funplex,' 'bromance' and 'selfie,' but Scrabble fanatics are most excited about the inclusion of four two-letter words.
National Small Business Week

3 Tips for Spying on Your Competitors Online

Online marketing expert Neil Patel shares his best tips for getting an edge on your competitors.
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