Marketing

Why Barilla's CEO Has Demographics Working Against Him
Take It From The Pros

Why Barilla's CEO Has Demographics Working Against Him

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
Jim Joseph
How to Attract the Right Clients and Other Must-Read Business Tips
Take It From The Pros

How to Attract the Right Clients and Other Must-Read Business Tips

A look at how to get clients who are a good fit for you, why you should tweet less about your company and more advice for business owners.
Brian Patrick Eha
Google Announces 'Hummingbird,' an Algorithm Change to Handle More Complex Searches
Marketing

Google Announces 'Hummingbird,' an Algorithm Change to Handle More Complex Searches

The update is the biggest change to the search engine in its 15-year history.
Benjamin Kabin
Social Search: What It Is and How to Add It to Your Marketing Strategy
Marketing

Social Search: What It Is and How to Add It to Your Marketing Strategy

As your social media postings become more important in search, digital marketing expert Stephen Woessner offers up some tips on leveraging this tool.
Stephen Woessner
9 Ways to Reach Customers on YouTube
Marketing

9 Ways to Reach Customers on YouTube

Find out how to use YouTube as a low-cost marketing tool to generate new customers and sales.
Jason R. Rich
6 Steps to a Return Policy That Will Score You More Sales
Marketing

6 Steps to a Return Policy That Will Score You More Sales

When REI recently changed its 'no questions asked' return policy to a year limit, people started debating the best approach. Here are six steps to get the most out of your policy.
Grant Cardone
Sound Advice: How to Make Your Voice More Effective
Marketing

Sound Advice: How to Make Your Voice More Effective

How you articulate reveals a lot about your sincerity, credibility and confidence. Here are some tips to use your voice more effectively the next time you pitch your business or give a presentation.
Jacqueline Whitmore
How to Innovate in E-commerce
Marketing

How to Innovate in E-commerce

Zappos Labs brings startup spirit to an online powerhouse.
Jennifer Wang
What's Fashionable in Apparel E-Commerce
Marketing

What's Fashionable in Apparel E-Commerce

Our look at three of the top e-commerce clothing sites.
Entrepreneur Staff
How To Brand Yourself To Live a Happier Life
Take It From The Pros

How To Brand Yourself To Live a Happier Life

Whether you like it or not, you are your very own brand. Here's how to make the most of it.
Jim Joseph
How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)
Take It From The Pros

How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.
Kristin Piombino
If You Want Millennials to Love You, Skip Them and Market to Their Mothers
Marketing

If You Want Millennials to Love You, Skip Them and Market to Their Mothers

The bottom line: When it comes to reaching millennial consumers, don't forget the parents – especially mom.
Christie Garton
California Gives Kids a Way to Erase Their Scandalous Social-Media Posts. Sort Of.
Inspiring Your Team

California Gives Kids a Way to Erase Their Scandalous Social-Media Posts. Sort Of.

A new law gives people under the age of 18 an 'eraser button' to delete embarrassing, crude or cruel online posts that could follow them into adulthood and employment.
Lauren Covello
Marketing Automation Explained (Infographic)
Business Moving Forward

Marketing Automation Explained (Infographic)

Cutting-edge technologies are making businesses more productive, we explain this hot new trend.
Entrepreneur Staff
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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