Marketing

Marketing

How to Maximize Your Networking Connections

Making the most of your connections can help propel your business into a new stratosphere of success. Here's how one entrepreneur did it and lessons you can learn.
Brandon Steiner
Social Media May Soon Drive More Traffic to Your Website Than Search Engines
Marketing

Social Media May Soon Drive More Traffic to Your Website Than Search Engines

A new report suggests internet users in the U.S. are looking to sites like Facebook and Twitter to find what they're looking for online.
Benjamin Kabin
Lessons from Paula Deen: How What You Say Can Damage Your Brand
Marketing

Lessons from Paula Deen: How What You Say Can Damage Your Brand

The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
Jim Joseph
9 New Tips for Location-Based Marketing
Marketing

9 New Tips for Location-Based Marketing

It's been years since the early days of Foursquare and Yelp. What should entrepreneurs know now about location-based marketing? Team Digital has this advice.
Colleen DeBaise
3 Content Aggregation Tools for Social Media Marketing
Marketing

3 Content Aggregation Tools for Social Media Marketing

With these tools, you can turn customer-generated social content into marketing for your business.
Cynthia Boris
How to Find the Right Social-Media Platform
Marketing

How to Find the Right Social-Media Platform

Shira Lazar, host of What's Trending, helps entrepreneurs navigate the growing social-media landscape
Ameen Khwaja
As Facebook Hashtags Roll Out, What They Mean for Marketers
Marketing

As Facebook Hashtags Roll Out, What They Mean for Marketers

A look at how companies will be able to best use hashtags for their marketing purposes.
YouTube Apps Suggest Videos to Watch Next
Marketing

YouTube Apps Suggest Videos to Watch Next

Read about new options for YouTube apps, Twitter's latest startup acquisition, new Vine features and more social-media news.
Brian Patrick Eha
Why Video for Instagram Isn't a Vine Killer
Marketing

Why Video for Instagram Isn't a Vine Killer

Facebook is catching up to the competition, not making it obsolete.
Rick Mulready
Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips
Marketing

Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips

Make the effort to connect with your blog readers in unique and meaningful ways by sharing stories born from your experiences. Here are three ways to do it.
Jane Porter
How to Sell a Product: 5 Ways to Sell Itself
How To

How to Sell a Product: 5 Ways to Sell Itself

With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
Debra Kaye
Lego's Secrets for Brand Longevity
Growth Strategies

Lego's Secrets for Brand Longevity

How young entrepreneurs can emulate the success of powerhouse brand Lego.
Matthew Toren
Facebook Adds 15-Second Video Clips to Instagram
Marketing

Facebook Adds 15-Second Video Clips to Instagram

The new video tool resembles Twitter's recent product launch, Vine. The battles continues.
Jason Fell
Marketing Lessons From This Summer's Blockbuster Movies
Marketing

Marketing Lessons From This Summer's Blockbuster Movies

Partnering with other companies on your marketing efforts can be a great way to maximize your reach. Here are lessons from three blockbuster movies taking partnership marketing to new levels.
Jim Joseph
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.