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Marketing

Content Marketing

A Benign Virus: Your Company's Content Shared Across Social Media

Sample the latest wisdom about how to post content about your business that others will be likely pass along.
Business Blogging

7 Ways to Stop Your Business Blog From Crashing and Burning

Often businesses are approaching their blogging strategy haphazardly, causing more bad than good.
Customer Service

6 Reasons Social Media Is Your Secret Weapon in Customer Service

As more and more consumers expect immediate results, businesses need to be able to react quickly to customers' needs. The best way is to have a customer-service strategy on social media.
Pinterest

5 Creative Ways Brands Can Leverage the Power of Pinterest

With businesses having a lot to gain from the visual social network, competition is fierce. Here are a few unique tricks to stand out on Pinterest -- and hopefully gain customers.
Social Media

The Crazy, Cool and Unsettling Ways Police Are Using Social Media

You can't fault the organization for staying current. But does live tweeting a sting operation go too far?
Marketing

Make Marketing Simpler With These 5 Tech-Savvy Tools

Identify which parts of the company's work flow can be automated with cost-effective tools.
Foursquare

Foursquare Doesn't Want to Be Just 'That Check-In App' Anymore

Looking to take on sites like Yelp and Facebook, the location-based social networking service is revamping its old app and adding a new app called Swarm.
Advertising

Save Native Ads From the Slippery Slope of Deception

Responsible stewards of the online ecosystem need to clearly label editorial content from advertising, asserts one marketing leader.
Twitter

Ssshhhhh: Put the Kibosh on Annoying Twitter Users Without Them Knowing

Twitter is testing out a mute function that will make a user's tweets disappear from your feed.
Branding

From Mundane to Sublime: Turning Ordinary Items Into Must-Haves

What entrepreneurs can learn about the rebranding of a beach towel into a trendy fashion accessory.
Content Marketing

How to Create Content That's Meant to Be Shared

Effective content marketing spurs your customers to spread your message to their networks.
Communications

An Expert's Guide to Steering a Conversation

If a discussion is not proceeding along a productive line for you, here's how to subtly redirect it. (Avoid hijacking it at all costs.)
Sales Strategies

Could Hiring Snobby Salespeople Boost Your Sales?

new luxury shopping study suggests customers are more likely to make a purchase when dealing with a rude sales associate.
Networking

2 Simple Tips for Networking With Influencers

In this video, online marketing expert explains how you can network like a pro.