Marketing

3 Scary Email Marketing Mistakes to Avoid
Marketing

3 Scary Email Marketing Mistakes to Avoid

On Halloween and beyond, avert spooking potential customers by steering clear of these ghoulish gaffes.
Kim Lachance Shandrow
What Does the Demise of the Dollar Menu Mean for Franchisees?
Franchises

What Does the Demise of the Dollar Menu Mean for Franchisees?

McDonald's franchisees have long protested the burger chain's pricing moves. Will the new 'Dollar Menu & More' provide a solution?
Kate Taylor
With Facebook's Media Referral Traffic Up 170%, Site Announces 'Stories to Share'
Marketing

With Facebook's Media Referral Traffic Up 170%, Site Announces 'Stories to Share'

The social network has rolled out a feature that offers suggestions to media organizations about which articles they should post to their pages.
Andrea Huspeni
5 Ways to Close The Sale With Indecisive Customers
Finance

5 Ways to Close The Sale With Indecisive Customers

Not all of your customers will be ready to buy the first time you meet them. Here's how to turn prospective buyers into loyal customers.
Dave Lavinsky
4 Contacts You Need In Your Network Now
Growth Strategies

4 Contacts You Need In Your Network Now

Being strategic about who is in your network can speed your way to success. Here are four key groups to keep in mind.
Ilise Benun
Here We Go Again: What Entrepreneurs Need to Know About Hummingbird, Google's Latest Update
Marketing

Here We Go Again: What Entrepreneurs Need to Know About Hummingbird, Google's Latest Update

With Google's improved ability to understand the meaning of questions, business owners will want to produce more content that answers specific questions.
Jayson DeMers
Analytics Platform Focuses on the Only Stat That Matters: Revenue
Marketing

Analytics Platform Focuses on the Only Stat That Matters: Revenue

Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."
Outspoken Ryanair CEO Michael O'Leary's Twitter Live Chat Was Fascinating, Inappropriate and Helpful
Marketing

Outspoken Ryanair CEO Michael O'Leary's Twitter Live Chat Was Fascinating, Inappropriate and Helpful

A CEO who has made being offensive part of his brand identity took to Twitter to face his customers and critics.
Brian Patrick Eha
Attitude Is a Choice. Choose Wisely.
Marketing

Attitude Is a Choice. Choose Wisely.

In order to be a master networker, you have to maintain a positive attitude, no matter what the circumstance.
Ivan Misner
3 Big Milestones in the Development of Twitter 'Language'
Marketing

3 Big Milestones in the Development of Twitter 'Language'

The first @reply, hashtag and retweet happened less than a decade ago, but in the world of social media, they're historic.
Kevin Allen
Win People Over by Listening and Other Must-Read Business Tips
Marketing

Win People Over by Listening and Other Must-Read Business Tips

A look at how to hear what people are saying, why you shouldn't try to please everyone and more advice for business owners.
Brian Patrick Eha
Do Digital Ads Work? Who Knows.
Marketing

Do Digital Ads Work? Who Knows.

With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.
Ray Hennessey
The 4 Elements of an Irresistible Offer
Marketing

The 4 Elements of an Irresistible Offer

Expert advice and inspiration from successful marketing campaigns.
Lindsay LaVine
Why Macy's Thanksgiving Sales Strategy Is Killing the Competition
Marketing

Why Macy's Thanksgiving Sales Strategy Is Killing the Competition

The retailer announced it will be open for its first Thanksgiving in history this year and while critics are grumbling, it's a brilliant sales strategy.
Grant Cardone
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.