Marketing

How to Start Mapping Your Marketing Plan Right Now
Marketing

How to Start Mapping Your Marketing Plan Right Now

Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.
Dave Lavinsky
Amanda De Cadenet Proves How Great Conversations Can Empower Brands and Viewers
Marketing

Amanda De Cadenet Proves How Great Conversations Can Empower Brands and Viewers

As host of Lifetime's The Conversation, Amanda De Cadenet has amassed a huge following. Here's how the model/actress is making that viewership count.
Shira Lazar
Yahoo to Roll Out a New Logo Each Day for the Next 30 Days
Marketing

Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
Catherine Clifford
Marketing

Build a Better Understanding of Customers, Get a Competitive Advantage

Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.
Ann Handley
E-Commerce Auctions Seen as Boring and Too Much Work
Marketing

E-Commerce Auctions Seen as Boring and Too Much Work

According to a new report, the number of transactions made in online auctions is shrinking even as e-commerce grows.
Ray Hennessey
When Dealing With Negative Comments Online, Be Kind, Compassionate and Diplomatic
Marketing

When Dealing With Negative Comments Online, Be Kind, Compassionate and Diplomatic

Join our live discussion about best digital marketing tips with experts Jason Falls and John Jantsch, hosted by Entrepreneur's Jason Fell.
Jason Fell
The New Rules to Getting Your Facebook Updates Noticed
Marketing

The New Rules to Getting Your Facebook Updates Noticed

In announcing a new update, Facebook offers an explanation for how it serves up content in the News Feed.
Jason Fell
The One Word That Will Help You Close More Sales
Sales

The One Word That Will Help You Close More Sales

Being curious about why your customers are buying will help you earn more sales. Here's one easy way to get there.
Grant Cardone
How to Engage Customers on a Dime
Marketing

How to Engage Customers on a Dime

Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.
Jim Joseph
The Top 10 Consumer Complaints
Marketing

The Top 10 Consumer Complaints

A new survey by the Consumer Federation of America lists auto sales, home repairs and debt disputes among the top consumer gripes.
Twitter Use Among Americans Is Growing -- Fast
Marketing

Twitter Use Among Americans Is Growing -- Fast

Users of the popular social network have more than doubled since 2010, a new report says.
Jason Fell
Dear LinkedIn, You're Doing It All Wrong. Here's How
Marketing

Dear LinkedIn, You're Doing It All Wrong. Here's How

One marketer's open letter to the popular social networking site for professionals.
Taylor Grobelny
10 Questions to Ask When Managing Your Company's Online Reputation
Marketing

10 Questions to Ask When Managing Your Company's Online Reputation

What people say about your brand on the web can make or break your business. Here's how to take control of how your company comes across online.
Kim Lachance Shandrow
3 Deadly Mistakes to Avoid When Writing Blog Posts
Marketing

3 Deadly Mistakes to Avoid When Writing Blog Posts

If you want your website content to be taken seriously, steer clear of these missteps.
Jeff Havens
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.