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Marketing

Take It From The Pros

How Building a Community Helped Launch an International Brand

When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.
Marketing

Yes, Guest Blog Posting is Still a Viable SEO Tactic for Growing Your Business

But in order to stay in Google's good graces, you need to produce high-quality content.
Growth Strategies

Is My Landing Page Clearly Written?

Sometimes your startup's biggest obstacle can be your own website. Make sure the language is clear and engaging.
Marketing

First It Was Rap Genius. Is Google Punishing Expedia Now, Too?

The big travel site isn't appearing as high in relevant search results as it has in the recent past. Questionable SEO tactics could be to blame.
Marketing

3 Valuable Data Resources That Provide Exponential Growth

For every successful campaign, you have to pay attention to just three data sets to ensure success.
Marketing

5 Ways to Market Your Startup on a Dime

Getting your startup noticed doesn't have to cost an arm and a leg. You just need to be smart. Here are five ways to get attention on a budget.
Marketing

Using a Purposeful Meal as a Networking Opportunity

We eat 780 times a year during the workweek. Devoting some of that time to networking can help build your circle...and your business.
Marketing

Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

Get ahead of the curve with these tips from marketing pro Perry Marshall.
Marketing

Pinning in Motion: Pinterest Said to Be Testing Posts With GIFs

The popular social-media site is toying with the idea of allowing users to add the animated images to their pinboards.
Marketing

5 SEO Trends Every Entrepreneur Needs to Know for 2014

From Google's continuous search updates to mobile making waves, here are a few ways to keep you up-to-date with SEO.
Take It From The Pros

Smart Twitter Guidelines to Follow

If you're new to Twitter, these guidelines can help you 'think before you tweet.'
Marketing

The Making of a Perfect Speech, Courtesy of Martin Luther King, Jr.

What all communicators can learn from one of the greatest speeches in American history.
Technology

Spotify Musicians Can Now Sell Merchandise on Their Artist Pages

Hoping to improve its artist relations, Spotify is letting musicians sell merchandise through their profile pages without taking a commission.
Marketing

How OfficeMax Failed on the PR Front...Twice

OfficeMax's insensitive letter to 'Daughter Killed in Car Crash' is being blamed on Big Data. But all the blame rests with the company.
Marketing

Is Your SEO Strategy Ready for Google's New Algorithm?

'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.