Marketing

From Facebook to Foot Traffic: Building a Bakery's Social Network
Marketing

From Facebook to Foot Traffic: Building a Bakery's Social Network

Giveaways and user-submitted photos helped this Michigan cupcake shop increase its Facebook engagement.
Linda Lacina
What Not to Hook a Media Pitch to, Ever
Growth Strategies

What Not to Hook a Media Pitch to, Ever

You may think your product or service is always newsworthy, but that's not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
Dave Clarke
3 Smart and Creative Ways to Use Foursquare for Marketing
Marketing

3 Smart and Creative Ways to Use Foursquare for Marketing

Here are tips for using the popular social media tool to engage users and find new customers.
Rick Mulready
Getting Started: Social-Media Tips for the Service Crowd
Marketing

Getting Started: Social-Media Tips for the Service Crowd

When you're a service provider or B2B business, do you join Facebook, Pinterest, LinkedIn -- or something else? Our Team Digital has the answer.
Colleen DeBaise
Small-Business Owners: Working Harder, But Optimistic
Growth Strategies

Small-Business Owners: Working Harder, But Optimistic

More than seven in 10 small-business owners say they expect to generate more revenue in 2013 than they did last year.
Catherine Clifford
The 10 Essentials of Twitter Etiquette
Marketing

The 10 Essentials of Twitter Etiquette

Consider this list of dos and don'ts when marketing your business on the popular microblog.
Kevin Allen
5 Social Media Rules Every Entrepreneur Should Know
Social Media

5 Social Media Rules Every Entrepreneur Should Know

Learn how big-name entrepreneurs, media elites and other thought leaders engage the masses on social media.
Brian Patrick Eha
5 Secrets for Making Your Logo Stand Out
Inspiring Your Team

5 Secrets for Making Your Logo Stand Out

The best company logos have several things in common. Learn how you can design a killer logo by following the example of big brands.
Brian Patrick Eha
Marketing

Twitter Makes Analytics Open to All Users, for Free

Twitter gives marketers a gift by opening its analytics, Facebook finally adds hashtags, Yelp recommends nearby places and more social-media news.
Brian Patrick Eha
5 Secrets to Communicating Effectively With Millennials
Marketing

5 Secrets to Communicating Effectively With Millennials

The young co-founder of 'Mental Floss' magazine, Will Pearson, provides insights to reaching this coveted market.
Kathleen Davis
Promote Your Product Quickly by Tapping the Internet's Influencers
Marketing

Promote Your Product Quickly by Tapping the Internet's Influencers

The founder of the online product showcase Grommet explains how to become an Internet sensation.
Grant Davis
Bonnaroo's Founder on Hosting a Blockbuster Bash
Marketing

Bonnaroo's Founder on Hosting a Blockbuster Bash

Rick Farman, the co-founder of Superfly Presents, the company behind music festival Bonnaroo, offers advice about successful events.
Andrea Huspeni
Bonnaroo Founder's 9 Tips for Throwing a Blockbuster Bash
Starting a Business

Bonnaroo Founder's 9 Tips for Throwing a Blockbuster Bash

Rick Farman, the co-founder of Superfly Presents, the production company behind music festival Bonnaroo, provides young entrepreneurs advice about crafting a successful event.
Andrea Huspeni
Digital Marketing: It's Not Just Business, It's Personal
Marketing

Digital Marketing: It's Not Just Business, It's Personal

Forging strong connections with your customer requires not just skill but a human touch. Our Team Digital, a group of marketing experts, explains how to strike the right balance.
Linda Lacina
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.