Marketing

Easy Tips for Writing Better Tweets (Infographic)
Marketing

Easy Tips for Writing Better Tweets (Infographic)

Your tweets may already grab attention, but as they say, there's always room for improvement. Test out a few of these tips.
Kristin Piombino
Facebook Rolls Out 'Professional Skills' Section on User Profiles
Marketing

Facebook Rolls Out 'Professional Skills' Section on User Profiles

Taking aim at LinkedIn's online networking and recruiting market, Facebook has added a new profile section for users to enter their professional skills.
Laura Entis
How to Make Your Media Strategy a Success
Marketing

How to Make Your Media Strategy a Success

College entrepreneur Matthew Fishman gives us the skinny on how to implement a media and advertising strategy for your startup.
Matthew Fishman
How Google's New 'Paid & Search' Reports Can Provide Valuable Marketing Data
Marketing

How Google's New 'Paid & Search' Reports Can Provide Valuable Marketing Data

For marketers, this new side-by-side comparison can help drive your website's growth.
Eric Siu
How Can I Set My Business Apart From the Competition?
Take It From The Pros

How Can I Set My Business Apart From the Competition?

A bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.
Karen Tiber Leland
An 80/20 Approach to More Traffic, Conversions, and Profits
Run a Better Business

An 80/20 Approach to More Traffic, Conversions, and Profits

Sales and marketing isn't as complicated as you might think. Find out how this easy equation can simplify the sales process and help you increase sales.
Perry Marshall
Facebook's Hashtags Might Not Be as Social as You Think
Marketing

Facebook's Hashtags Might Not Be as Social as You Think

A new report says posts with hashtags get less viral reach than posts without.
Benjamin Kabin
Yahoo's New Logo: Great New Look or Another Boring Design?
Take It From The Pros

Yahoo's New Logo: Great New Look or Another Boring Design?

Let us know what you think of the tech company's new logo design.
Jason Fell
6 Steps to Finding Your Twitter Audience
Marketing

6 Steps to Finding Your Twitter Audience

Use this step-by-step guide to find and connect with the people who want your content most.
Mana Ionescu
Facebook, Pinterest or Twitter: Know Where Your Customers Really Hang Out (Infographic)
Marketing

Facebook, Pinterest or Twitter: Know Where Your Customers Really Hang Out (Infographic)

Do you know which social network adults visit most? Have you ever wondered which demographics dominate Instagram? Find out here.
Kristin Piombino
Pinterest Marketing Tips: What You Can Learn From 20 Big Brands
Social Media

Pinterest Marketing Tips: What You Can Learn From 20 Big Brands

Not sure what you're doing on Pinterest? These companies have it down and offer some useful marketing ideas you can use.
John Rampton
What PayPal's Rocky Beginnings Can Teach You About Startup Success
Marketing

What PayPal's Rocky Beginnings Can Teach You About Startup Success

Choosing the right market segment and customer base can take trial and error. Here are three lessons from a company that's been through it before.
Peter S. Cohan
Google Teams Up With KitKat to Creatively Market the Latest Android Update
Marketing

Google Teams Up With KitKat to Creatively Market the Latest Android Update

The candy bar maker revamped its entire website in a humorous parody for the 'KitKat' version of Android.
Jillian D'Onfro
Stop Chasing Sales and Get Your Web Content Right
Marketing

Stop Chasing Sales and Get Your Web Content Right

Help your customers -- and your sales -- by producing meaningful, honest content.
Ann Handley
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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