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Marketing

Content Strategy

22 Ways to Ramp Up Your Content-Marketing Strategy

With content marketing making waves in the online world, getting the strategy right is imperative to a startup's success. Here are 22 tips on how to boost your content-marketing strategy.
Customer Engagement

4 Unconventional Ways to Turn Customers Into Brand Advocates

With competition fierce, it is imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
Branding

Name That Company to Dazzling Success

Peruse some fun ideas for developing a brand moniker for a startup that will translate into business fortune.
Facebook

Love It or Hate It, Facebook Is So Hot Right Now

Facebook appears to be unstoppable as it releases its first-quarter earnings.
Logos

Expert Explains What Makes the Best Logos So Good

Creating a logo can be the most critical branding step. Here, we critique and offer insight on the logos from some of the biggest brands.
Branding

My Company Has a Jersey Accent: Branding With a Distinctive Voice

How your startup uses language to shape the customer experience says a lot about what it believes in.
Twitter

Another Hashtag Hijack: NYPD's Twitter Campaign Backfires

The New York Police Department got a little more than it bargained for on social media when Twitter users hijacked its #myNYPD campaign.
Content Marketing

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Branding

How to Stand Out in a Crowded Marketplace

Our expert explains you must be compelling to be remembered.
Publicity

Pitching Practice: A PR-Checklist for Early-Stage Startups

Early-stage startups don't need a PR firm to get press. Instead, they need to roll up their sleeves, do the work and execute.
Viral Marketing

The Science Behind Crafting Contagious Content

Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.
Viral Marketing

How These 10 Marketing Campaigns Became Viral Hits

Any company can create word-of-mouth ad -- all it takes is a clever idea and skillful execution.
Pinterest

Is Your Marketing Plan Violating Pinterest's Updated Use Policies?

If you're using Pinterest for your brand, here are the new rules you need to be aware of to stay compliant.
Twitter

Can Twitter Be Used to Predict Crime?

A newly published paper says geo-tagged tweets can assist in the prediction of crime.
Content

Boost Reader Engagement With 9 Easy Subheading Tricks

The architectural structure of your piece can provide clarity -- and help in hidden ways as well.