Marketing

Marketing

Why Discounts Are a Trick

Go ahead, have a sale. Give a discount. Be a sport. But know that you're just playing an age-old game of pricing.
Marketing

Twitter Said to Launch Retargeted Ads Based on Users' Cookies, Location

The combination of data could help increase the relevancy of retargeted ads on mobile devices.
Marketing

Twitter Adds Its First Female Board Member

She's a former big-business CEO but isn't much of a Twitter user, so far.
Take It From The Pros

How to Set Your Brand Up For Success

With entrepreneurship in vogue, new companies are popping up every day. But getting your brand to stand out from the crowd, takes work. Wisconsin restaurants L'Etoile and Graze figured out how to do j...
Marketing

5 Tips for Maximizing LinkedIn for Your Business

LinkedIn isn't only good for hiring employees. Here's how you can use the social network to connect with customers, identify new leads and more.
Marketing

How to Improve the Success of a Membership Program

The key is to track and improve these important key performance indicators.
Marketing

5 Steps to Supercharging Engagement on Twitter

Follow this advice in order to go beyond basic marketing messages to really interacting with your followers and customers.
Take It From The Pros

How Homeboy Industries Landed a Distribution Deal With Supermarkets

The non-profit which employs former gang members is now selling a selection of food products at Ralphs and Food 4 Less chains.
Marketing

4 Ways to Supercharge Your Facebook Ads With the 'Power Editor'

Many advertisers barely scratch the surface when it comes to advertising on the social network. Here's how you can develop more sophisticated ads.
Franchises

Olive Garden Debuts First Ever Burger: The Italiano

Long known for its pasta and bread sticks, Olive Garden is serving up a new Italian twist on an American classic.
Marketing

Creating a Banner Ad Worth Clicking on

Dispop sources click-worthy banner-ad proposals from a network of designers.
Technology

Are You 'Layering' SEO? You Should Be.

To make sure your content delivers value, you need to integrate search-engine optimization with all aspects of your business. Here's how to do it.
Take It From The Pros

How Smart Branding Led to Quick Success for Cory Vines

Activewear startup Cory Vines' smart branding allowed for instantaneous success. Here is what you need to know.
Marketing

Cyber Monday Grows As More Shoppers Turn to Mobile

Sales during Thanksgiving weekend were down from last year, but Cyber Monday is attracting shoppers in droves.
Marketing

Keeping an Eye Out for Social and Mobile Innovations

Bite-size advice from snack-food company marketing veteran Bonin Bough.
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