Marketing

Catering to Boomers, a Cell Phone Company Takes Off
Marketing

Catering to Boomers, a Cell Phone Company Takes Off

Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.
Sarah Max
App Makes Creating a Single Page 'Pitch Site' Super Simple
Marketing

App Makes Creating a Single Page 'Pitch Site' Super Simple

Crushpath's easy-to-use software connects social media feeds and Salesforce software into one convenient package.
The Art of the Response on Social Media
Marketing

The Art of the Response on Social Media

A big but often overlooked part of using Twitter, Facebook, Pinterest, LinkedIn and others is replying to comments. Our Team Digital has these tips.
Colleen DeBaise
How You Can Create the 'Perfect' Social Media Post (Infographic)
Marketing

How You Can Create the 'Perfect' Social Media Post (Infographic)

You can get more social-media fans and engagement if you follow these guidelines for Facebook, Twitter, Pinterest and Google+.
Kristin Piombino
Make Your Subject Line Count
Marketing

Make Your Subject Line Count

Productivity expert Jason Womack offers tips on how to get the most information into your emails.
Jason Womack
What You Aren't Measuring Could be Killing Your Company
Growth Strategies

What You Aren't Measuring Could be Killing Your Company

To know where you're going, it often helps to know where you've been. Here's how to measure your startup's performance.
Kai Sato
Omnicom, Publicis Merger Reveals Big Data's Influence on Ad Business
Marketing

Omnicom, Publicis Merger Reveals Big Data's Influence on Ad Business

The two advertising stalwarts are teaming up in a $35.1 billion merger to fight off digital competition from the likes of Google, Facebook and hundreds of ad-tech startups.
Colleen DeBaise
What to Do When No One Responds to Your Pitch Emails
Marketing

What to Do When No One Responds to Your Pitch Emails

When your pitch emails go unanswered by members of the media, consider more subtle steps.
Dave Clarke
Marketing

Twitter and Facebook Up Their Social TV Game

Read about Twitter's targeted advertising tool, Facebook's social TV activity, new analytics for Tumblr and more social-media news.
Brian Patrick Eha
The Royal Baby Bubble: How Businesses Cope With Short-Lived Demand
Marketing

The Royal Baby Bubble: How Businesses Cope With Short-Lived Demand

With some savvy planning, business owners can make a profit from major news events.
Brian Patrick Eha
Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt
Marketing

Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt

In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.
Jason Fell
10 Ways to Write Content That Ranks High on Google
Marketing

10 Ways to Write Content That Ranks High on Google

Please customers and search engines alike when you apply these tips to your content.
Kristin Piombino
From Flop to Success, How Brand Tweaking Saved This Company
Starting a Business

From Flop to Success, How Brand Tweaking Saved This Company

Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.
Greg Connolly
How a Little-Known Condom Brand Broke into the U.S. Market
Entrepreneurs

How a Little-Known Condom Brand Broke into the U.S. Market

Breaking into a competition-rich market can be daunting -- even for brands with well-heeled parent companies. Here are some tips from the trenches.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.