Marketing

Public Relations

Are Gun Bans the Right Political Move for Brands?

Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.
Millennials

3 Ways to Market Your Content to Millennials

Millennials can be a fickle bunch. Here are three strategies you need to be using to market your content to this demographic.
Web Content

5 Secrets to Make Your Website Copy 'Pop'

With the Internet full of websites, it is hard to get people to find your business and engage with it. Here are five tips on how to make your website copy come alive.
Networking

Where the Real Deals Are Ignited at Conferences -- the Bar

Weary travelers should ward off the impulse to retreat to their hotel room. Instead descend on the lucrative business nexus.
Ecommerce

Facebook Pilots 'Buy' Button as Twitter Snaps Up Payments Startup CardSpring

The line between social network and ecommerce platform is looking increasingly blurred.
Branding

Build a Strong Brand With More Friendly Interactions, Less Marketing

Customers are skeptical of the marketing they don't ignore entirely but people trust their own experience. Make if friendly and they love your brand.
Branding

Beats $3.2B Sale Proves It's Great, But Not Necessarily at Headphones

Why did Apple really acquire the Dr. Dre-led company, which audiophiles argue develops inferior products?
Pinterest

Pinterest Just Made It Easier to Discover Pins You Care About

The $5 billion photo-pinning site just rolled out 'Interests,' a new way to find and follow pins you dig.
Social Media Marketing

11 Unusual Social Media Tips to Drive Branding, Clicks and Conversions

Be your company's ambassador by sharing posts that will encourage your followers' engagement.
Infographics

Social Media Is Hot But Email Packs Digital Marketing Power (Infographic)

If you are looking to build engagement with customers, email addresses are gold.
Airbnb

Airbnb, Why the New Logo?

The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
Marketing

An Easy Way to Get Publicity: Talk About the Weather

There are many ways to get on journalists' radar. One of the easiest is to piggyback on severe weather.
Writing

The Hardest -- and Easiest -- Punctuation Marks to Use (Infographic)

A ranking of 15 punctuation marks according to how difficult they are to learn and use. Do you agree with these ratings?
Infographics

The 6 Biggest Mistakes People Make When Creating Infographics

When done correctly, infographics are a powerful tool to tell stories and inform an audience. When done poorly, a brand's integrity comes into question.
Writing

Weird Al's 'Word Crimes' Could Actually Make You a Better Communicator

The curly-haired songwriter's parody of 'Blurred Lines' provides some important grammar tips.
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