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Marketing

Social Media

An Entrepreneur's Social-Media Plan for Success

For those just jumping on the social-media bandwagon, here are a few tips on getting started.
Linkedin

What Types of Photos Should You Share on LinkedIn?

Looking to bolster your LinkedIn profile? You can now add photos from your phone.
Blog

5 Content Pieces You Can Create in 5 Minutes Or Less

Pull out these ideas when you find yourself in a time crunch but need new content.
Social Media

Why Your Brand Should Be Posting on Facebook on Fridays

Make sure your business capitalizes as users start to check out on Fridays.
Instagram

Instagram Improves 'Explore' Tab: What It Means for You

Get ready to see more photos that are relevant to your interests.
SEO

Should You Focus on SEO or Pay-Per-Click Marketing?

What does each do, and what are pros and cons of each approach?
Ethics

The Ethics Coach on Handling Social Media Attacks

How do you respond when an employee lashes out on Twitter?
Writing

8 Writing Strategies for People Who Say They Can't Write

Hate writing? You're not alone. Here are top tips from writing professionals on how to break through the paralysis and start to put words on the page.
Facebook Marketing

Here's What Happens When Facebook Advertising Fails

As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.
Twitter

How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
Content Marketing

A Simple Trick for Finding Top-Notch Writers to Create Your Content

While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be rig...
Battle of the sexes

How Men and Women Use Mobile and Social Media Differently (Infographic)

While both genders are hooked on social media and mobile devices, they prefer to use the technology differently. Here's what organizations need to know.
Websites

How Often Should I Update My Website?

Despite what you may have heard, for many businesses, daily updates don't make sense.
Social Media Marketing

3 Social Media Marketing Plans for Every Startup Budget

You need a social media strategy, but how do you get started on a shoestring budget? Here are three options.
Video Marketing

WATCH: Dads Get Their Own #WorldsToughestJob Video

You've probably seen that viral video claiming moms have the toughest job in the world. Now, men are getting their time in the limelight with a parody video by Bud Light.