Marketing

Social Media Marketing

Don't Just Have Social-Media Conversations, Design Them

Consider these four elements as you plan your strategy to engage with potential customers.
Logos

How to Make Your Logo Memorable

These tips can help you design a logo that stands out from the competition's.
Mobile Marketing

The 5 Things You Must Know to Leverage the Future of Digital Marketing

Smartphones and tablets are indispensable to consumers but many business have a learning curve to take advantage of the mobile bonanza.
google penalty removal

Recover Sooner From Google Penalties By Avoiding These 5 Mistakes

Google penalties halt a website's momentum. Moving carefully through the recovery process is the fastest route back into business.
National Small Business Week

How Google 'Sitelinks' Can Improve Your SEO

A step-by-step guide for getting sitelinks to show up in your results pages and how they can drive more traffic to your website.
Press Coverage

The 12 Must-Follow Rules for Issuing Press Releases

One thing that will never wane in this world is the human desire for news. Here's how to spread the word about your startup correctly.
Customer Service

This Might Be the Most Infuriating Customer Service Call Ever

No one likes losing business, but that doesn't mean you should berate your customers.
Email Marketing

13 Ways to Get Your Emails Noticed and Opened

You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.
Online Networking

The Right Way to 'Stalk' People Online

There's etiquette to following and interacting with people on social media and elsewhere. Here are some handy tips.
Marketing

Start Preparing Your Business for the Generation After Millennials

The newest crop of consumers will be incredibly brand fickle. Can you appeal to them over your competitors?
Email Marketing

4 Ways to Make Sure Your Email List Doesn't End Up Dead

Automation makes things easy, but it also could lead to high unsubscribe rates. You need to track and balance your messages.
Online Marketing

Excite Audiences by Finding the Visual Angle of Your Brand

Here are five tips to get started producing photo and video content for different platforms.
Conferences

5 Essential Tips on How to Get the Most Out of Conferences

Conferences can be either extremely boring or extremely useful. Here are a few tips on making the most of your time at these events.
Viral Marketing

Why Your Content Isn't Going Viral (Infographic)

You create good content, so why isn't anyone sharing it? This infographic explains why and offers ways you can tweak your content so people can't wait to pass it along.
Ready for Anything

The 3 Words Your Customers Love Most

How you can implement these words into your marketing plan without sounding like a used-car salesman.
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