Marketing

Why Obama Asked Amy Poehler and Jon Bon Jovi to the White House. Hint: It's Not a SNL Sketch
Entrepreneurs

Why Obama Asked Amy Poehler and Jon Bon Jovi to the White House. Hint: It's Not a SNL Sketch

For millions of young Americans who don't now have health insurance, the president is leaning on celebs to spread the word about signing up.
Diana Ransom
The Case for Shopping Local (Infographic)
Marketing

The Case for Shopping Local (Infographic)

How redirecting even 10 percent of consumer spending from chains to local small businesses can boost local economies and create jobs.
Kathleen Davis
No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value
Social Media

No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value

If your goal is to engage your fans over social media, generate sales, or position yourself as an authority, you must provide value and a reason for people to interact with your brand.
Jason Fell
LinkedIn Launches Sponsored Updates for Businesses
Technology

LinkedIn Launches Sponsored Updates for Businesses

LinkedIn's new marketing tool makes it the latest social network to integrate promotions from businesses into users' news feeds.
Brian Patrick Eha
How to Grow a Startup Community in Your Own Backyard
Entrepreneurs

How to Grow a Startup Community in Your Own Backyard

We've likely all benefited from startup events where we network with other like-minded entrepreneurs. But in the sometimes slower summer months, you should make these venues destination number one.
Will Caldwell
Kickstarter's Crowdfunding Competitors That Also Help Deliver the Goods
Starting a Business

Kickstarter's Crowdfunding Competitors That Also Help Deliver the Goods

Once a successful crowdfunding campaign ends, the pressure is on for entrepreneurs to make good on their promises. These platforms can help.
Rachel Solomon
6 Small Businesses That Are Doing Social Media Right
Marketing

6 Small Businesses That Are Doing Social Media Right

Our Team Digital dishes on the most unique and successful examples of online marketing they've seen.
Colleen DeBaise
How to Use Video to Reach Customers
Marketing

How to Use Video to Reach Customers

Shira Lazar of What's Trending has tips for businesses that want to spread the word about their brand.
Shira Lazar
SEO Strategies That Can Hurt Your Website Rankings
Marketing

SEO Strategies That Can Hurt Your Website Rankings

Even though so-called experts can try to convince you otherwise, these search marketing tactics can land your site in trouble with Google.
John Rampton
Marketing

The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up

Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
Jim Joseph
10 Questions to Ask When Choosing an Email Marketing Service
Marketing

10 Questions to Ask When Choosing an Email Marketing Service

Here's a quick guide to choosing the right provider for your company's email marketing needs.
Kim Lachance Shandrow
Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses
Marketing

Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses

The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements.
Benjamin Kabin
Yelp Doubles Down on Restaurant Businesses With Acquisition of Reservation Service SeatMe
Marketing

Yelp Doubles Down on Restaurant Businesses With Acquisition of Reservation Service SeatMe

Read about Yelp's acquisition of a reservation service, how top talent is leaving Facebook, how Honda is using Vine for customer service and more social-media news.
Brian Patrick Eha
From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies
Marketing

From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies

S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
Adina Grigore
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.