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Marketing

Artificial Intelligence

5 Ways Small Business Owners Can Benefit from Artificial Intelligence Today

Artificial intelligence can be used to greatly improve your business. Here are the tips on how to start.
Brand Reputation

Small-Business Owners Will Trust These Brands Most to Get Business Done During the Holiday Season

The brands that do right by their customers are the ones small-business owners trust most.
Customer Engagement

6 Steps for Converting Loyal Customers Into Enthused Brand Ambassadors

The best way to get more customers is to be introduced by your current customers.
Social Media Marketing

Is it Time to Cut Back? A Minimalist Approach to Social Media Marketing.

Excessive focus on social media detracts from more urgent revenue-generating activities.
Pricing

4 Psychological Techniques That Can Improve Your Product Pricing

The "decoy effect" introduces a "useless" price. Think about it during your next outing at the movies.
Ready for Anything

How I Generated Over $20 Million in New Business Using Cold Email Outreach

Success at any pursuit requires time and attention to detail. Cold email outreach is no exception.
YouTube

The Ad Messages and Methods That Work Best on YouTube

Learn how to get these two elements right to create YouTube ads that attract the right buyers.
Networking

3 Questions That Will Determine the Best Networking Events for You

Figuring out the answer to these three questions makes choosing which networking events to attend a piece of cake.
Facebook

The 3 Best Selling Systems for Generating Leads and Customers on Facebook

No matter which of the three categories of business you fall into, there's an effective method for selling on Facebook.
Marketing Video

4-Step Guide to Creating Great Marketing Videos

Video can massively improve sales, but only if you do it right.
Ready for Anything

Bringing Intelligence, Science and Automation Into the Marketing World

Do you lack true marketing expertise? There's an app -- or a fractional CMO -- for that.
Sales

5 Lessons on Writing Sales Proposals Gleaned From the Competition for Amazon's New Headquarters

Better sales proposals will win you more of the business you're competing for.
Marketing

How to Market Yourself Like an Artist

Creatives are masters of reinvention, personal branding and storytelling. It's time the business world paid attention.