Marketing

You Can Use Vicarious Experiences That Never Happened to Make Real Deals Happen
Marketing Bootcamp

You Can Use Vicarious Experiences That Never Happened to Make Real Deals Happen

The two important steps between where your client stands now -- and getting that deal closed, pronto!
Issamar Ginzberg
6 Secrets to More PR in Less Than an Hour a Day
Marketing Bootcamp

6 Secrets to More PR in Less Than an Hour a Day

Talk is cheap. So get your customers chatting. HARO, anyone?
Edward Yang
Passing the Family Company to the Next Generation Is a Complicated Business
Marketing Bootcamp

Passing the Family Company to the Next Generation Is a Complicated Business

Having a clear, organized succession plan often goes a long way towards smoothing the rocky transitional period.
William Bauer
Leveraging Facebook's 'Instant Articles' for Business Growth
Marketing Bootcamp

Leveraging Facebook's 'Instant Articles' for Business Growth

Meet the newest mobile marketing technology for 'storytelling' your brand to fame and fortune.
Eric Siu
The Key Lesson for Businesses From Starbucks's 'Diabetes Here I Come' Debacle
Marketing Bootcamp

The Key Lesson for Businesses From Starbucks's 'Diabetes Here I Come' Debacle

Branding experts -- and the coffee giant itself -- weigh in on the embarrassing customer dis-service that brewed bitter brand damage and fast.
Kim Lachance Shandrow
A Rant Could Be Your Best Sales Pitch
Marketing Bootcamp

A Rant Could Be Your Best Sales Pitch

An ounce of prevention is worth a pound of cure but people don't haggle price when they need a cure and always have a reason to stall paying for prevention.
Perry Marshall
Why Most Companies Fail at Content Promotion
Marketing Bootcamp

Why Most Companies Fail at Content Promotion

Do you see content the way Bill Gates sees it? Or the way the president of Pixar sees it?
Sujan Patel
Why No One Wants to Hear Your Story (and How to Fix That)
Marketing Bootcamp

Why No One Wants to Hear Your Story (and How to Fix That)

Be yourself. The you that you are is far more attractive than the you people tell you you should be.
Ray Hennessey
A Custom Landing Page, Call Intelligence and One Simple Question Will Maximize Your Marketing Money
Marketing Bootcamp

A Custom Landing Page, Call Intelligence and One Simple Question Will Maximize Your Marketing Money

If you want to stop cringing every time you look at your marketing budget, consider using one or all three of the methods.
Peter Daisyme
If You're a Woman, You Should Feel Like a Natural Marketer. Because You Are.
Marketing Bootcamp

If You're a Woman, You Should Feel Like a Natural Marketer. Because You Are.

Content-marketing expert Salma Jafri outlines seven ways females are the fairer sex when it comes to being promotional.
Entrepreneur Network
Consistency Is Number-One in Branding Your YouTube Channel
Marketing Bootcamp

Consistency Is Number-One in Branding Your YouTube Channel

Bolanile Maté of Be Better Paris says that no matter what you present on your channel, there must be a common theme throughout.
Entrepreneur Network
Why Do You Hate Selling? Because You're Being Selfish.
Marketing Bootcamp

Why Do You Hate Selling? Because You're Being Selfish.

Sales and marketing guru Ben Angel tells you how to change your mindset to customer-first.
Entrepreneur Network
4 Ways to Maximize Facebook for Your Business
Marketing Bootcamp

4 Ways to Maximize Facebook for Your Business

Use Mark Zuckerberg's site to engage with your customers. Just be sure to skip any hard sell.
Yaniv Masjedi
4 Behavioral Styles to Know When Networking
Marketing Bootcamp

4 Behavioral Styles to Know When Networking

Understanding these types of behavior will allow you to develop stronger working relationships with potential partners.
Ivan Misner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.