Marketing

Vice Presidents of Marketing Are Busy People. Here's How to Properly Pitch to Them.
Marketing Bootcamp

Vice Presidents of Marketing Are Busy People. Here's How to Properly Pitch to Them.

Use these 10 guidelines to prepare for a successful engagement with a marketing decision-maker.
John Arnold
You're Way Late to the Gold Rush If You're Marketing Yourself Exclusively Online
Marketing Bootcamp

You're Way Late to the Gold Rush If You're Marketing Yourself Exclusively Online

Matt Dubiel explains why offline is the new online in an over-saturated Internet-marketing universe.
Entrepreneur Network
This Is Why Your New Singing Refrigerator Should Be Free
Marketing Bootcamp

This Is Why Your New Singing Refrigerator Should Be Free

Yes, you read that right. Free. Because the truth is, IOT products have many other potential earnings opportunities.
Rex Chen
The One Thing Historical Big Data Can't Tell You
Marketing Bootcamp

The One Thing Historical Big Data Can't Tell You

Here are the two most important factors that historical big data can't help you with and exactly how to fix them.
Aaron Orendorff
Heritage Branding Isn't About Having Centuries of History. It's About Telling Your Story.
Marketing Bootcamp

Heritage Branding Isn't About Having Centuries of History. It's About Telling Your Story.

Branding expert Bolanile Maté explains how even newer, non-luxury companies can use this age-old marketing technique.
Entrepreneur Network
10 Ways to Wash Corporate Stink Off Your Cool Brand
Marketing Bootcamp

10 Ways to Wash Corporate Stink Off Your Cool Brand

Are there real people with real feelings behind your marketing campaign? Then show it!
Jayson DeMers
Must-Listen: School of Greatness Podcast on Marketing Dominance
Marketing Bootcamp

Must-Listen: School of Greatness Podcast on Marketing Dominance

Listen to a podcast interview of Joe Polish, who has built an incredible network of extremely successful entrepreneurs and influencers and has worked with some of the best on their marketing.
Lewis Howes
The Mistakes That Make a PR Crisis Even Worse
Marketing Bootcamp

The Mistakes That Make a PR Crisis Even Worse

The surest way to turn a problem into a crisis is to pretend there is no problem.
Brett Relander
5 Marketing Takeaways From Trump's Campaign
Marketing Bootcamp

5 Marketing Takeaways From Trump's Campaign

Content is important but stop thinking it's king. Timing, context and presentation can win attention regardless of message.
Tor Constantino
How to Quadruple Your Referrals
Marketing Bootcamp

How to Quadruple Your Referrals

The typical customer referral program really offers the customer very little inducements to refer anybody.
Shaun Buck
2 Biggest Hurdles to Winning the Referral and Retention Race
Marketing Bootcamp

2 Biggest Hurdles to Winning the Referral and Retention Race

Discover exactly how many steps it takes to get customers from prospect stage to evangelical ambassador stage.
Dan S. Kennedy
How to Overcome the 'One-Size-Fits-All' Marketing Trap
Marketing Bootcamp

How to Overcome the 'One-Size-Fits-All' Marketing Trap

Any approach claiming to be for everyone is either broadly general to the point of obviousness, or will lack even close to the necessary nuance needed to adequately provide direction.
Brian Honigman
3 Ways to Improve Your Content Marketing
Marketing Bootcamp

3 Ways to Improve Your Content Marketing

Analytics, email automation and backlinks should all be part of your business mix.
Thomas Smale
Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.
Marketing Bootcamp

Have a Burning Business Question? Ask Our PR Expert: Lindsey Groepper.

She is looking to take your questions PR, brand messaging, marketing and advertising.
Andrea Huspeni
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.