Marketing

Marketing Tips for E-Commerce Businesses
Marketing

Marketing Tips for E-Commerce Businesses

The more you know your customers, the better equipped you are to design creative marketing programs that empower you to offer benefits no one else does.
5 Ways Businesses Can Reach 'Generation Z'
Generation Z

5 Ways Businesses Can Reach 'Generation Z'

Gen Z is proving to be a voice of acceptance and change. Is your company appealing to its members in ways that will work?
Kelly Lovell
3 Ways to Increase Client Retention Through Transparency
Take It From The Pros

3 Ways to Increase Client Retention Through Transparency

"Transparency" is no longer a buzzword -- it's a real necessity in today's business world. Here's how to make sure you're exercising it.
Tony Delmercado
4 Ways Your Video Can Forge a Personal Connection and Grow Your Brand
Video

4 Ways Your Video Can Forge a Personal Connection and Grow Your Brand

Elon Musk used video to break down barriers. So did YouTube's Susan Wojcicki, and PepsiCo's Indra Nooyi. You can, too.
5 Deadly Email Prospecting Mistakes You're Probably Making
Email

5 Deadly Email Prospecting Mistakes You're Probably Making

Add obvious value. Personalize. And include a hook. Those steps will increase your likelihood of a response.
Marc Wayshak
Stop Trying to Close and Do This Instead
Marketing

Stop Trying to Close and Do This Instead

Play the long game, be patient and succeed.
Ben Judah
5 Ways Millennials Have Changed the Way We Buy
Millennials

5 Ways Millennials Have Changed the Way We Buy

Investors, corporate executives and startup founders speak out on the future of business across consumer verticals.
Sina Chehrazi
3 Digital Marketing Lessons From a Lawyer Focused on the High Seas
Digital Marketing

3 Digital Marketing Lessons From a Lawyer Focused on the High Seas

For instance, thought leadership is big right now, but you've got to show it, not just tell it.
Brian Hughes
How These App Creators Are Putting the Power of Giving in Everyone's Hands
Social Entrepreneurs

How These App Creators Are Putting the Power of Giving in Everyone's Hands

The creators of an app are on a mission to help brands advertise while enabling users to make donations to charity at the same time.
Jessica Abo
7 Ways Marketers Can Reach Gen Z
Marketing to Millennials

7 Ways Marketers Can Reach Gen Z

The youngest adults grew up connected. It's only made getting attention possible, not easy.
John Rampton
The Best Technology Tools for Content Marketing
Content Marketing

The Best Technology Tools for Content Marketing

These are the tools that I use to address three critical content marketing areas -- strategy, creation and distribution.
Jacob Warwick
The Future Of Native Advertising for Brands and Publishers
Native Advertising

The Future Of Native Advertising for Brands and Publishers

Native advertising has become an important component of most major brands' marketing repertoire with a growth in the number of native advertising platforms.
Scott Richter
Here's 3 Reasons Why the Customer Isn't Pulling the Trigger
Closing Sales

Here's 3 Reasons Why the Customer Isn't Pulling the Trigger

Ego, hierarchy and company politics are common reasons people don't buy when it seems there is no reason they won't.
Grant Cardone
How to Work With a Mailing List Broker
Marketing Bootcamp

How to Work With a Mailing List Broker

Specific things to look for when trying to identify a list broker to work with.
Craig Simpson
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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