Marketing

How to Innovate in E-commerce
Marketing

How to Innovate in E-commerce

Zappos Labs brings startup spirit to an online powerhouse.
Jennifer Wang
What's Fashionable in Apparel E-Commerce
Marketing

What's Fashionable in Apparel E-Commerce

Our look at three of the top e-commerce clothing sites.
Entrepreneur Staff
How To Brand Yourself To Live a Happier Life
Take It From The Pros

How To Brand Yourself To Live a Happier Life

Whether you like it or not, you are your very own brand. Here's how to make the most of it.
Jim Joseph
How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)
Take It From The Pros

How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.
Kristin Piombino
If You Want Millennials to Love You, Skip Them and Market to Their Mothers
Marketing

If You Want Millennials to Love You, Skip Them and Market to Their Mothers

The bottom line: When it comes to reaching millennial consumers, don't forget the parents – especially mom.
Christie Garton
California Gives Kids a Way to Erase Their Scandalous Social-Media Posts. Sort Of.
Inspiring Your Team

California Gives Kids a Way to Erase Their Scandalous Social-Media Posts. Sort Of.

A new law gives people under the age of 18 an 'eraser button' to delete embarrassing, crude or cruel online posts that could follow them into adulthood and employment.
Lauren Covello
Marketing Automation Explained (Infographic)
Business Moving Forward

Marketing Automation Explained (Infographic)

Cutting-edge technologies are making businesses more productive, we explain this hot new trend.
Entrepreneur Staff
3 Annoying Social-Media Mistakes Businesses Need to Avoid
Marketing

3 Annoying Social-Media Mistakes Businesses Need to Avoid

A look at the most vexing social media no-nos and why you should just skip them.
Kim Lachance Shandrow
Why Pre-Filtering Clients Is Essential to Your Success
Take It From The Pros

Why Pre-Filtering Clients Is Essential to Your Success

Your company can't be all things to all people. Read why you might need to walk away from some prospective clients.
Sara Rotman
SEO Basics: Keyword Research Made Easy
Marketing

SEO Basics: Keyword Research Made Easy

Follow these tips for finding the right keywords that can help your site rank higher in online search results.
Eric Siu
Stop Worrying About Sales and Build Relationships
Marketing

Stop Worrying About Sales and Build Relationships

Traditional advertising isn't always effective, so here's how to engage with potential customers on social media.
Tukan Das
Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series
Marketing

Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series

The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
Catherine Clifford
Google's New Secure Search Means More Work for Online Business Owners
Marketing

Google's New Secure Search Means More Work for Online Business Owners

Entrepreneurs who track keyword data provided by Google on search traffic now have to find that information elsewhere.
Eric Siu
Tips for Ringing in Sales This Holiday Shopping Season
Marketing

Tips for Ringing in Sales This Holiday Shopping Season

For online retailers, it is never too early to start your holiday strategy. Here is a month-by-month guide for making your holidays bright.
Matt Winn
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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