Marketing

Should You Name Drop Another Startup?
Marketing

Should You Name Drop Another Startup?

"We're the Facebook of ___." Why some startups want to draw comparisons with larger counterparts, while others don't.
Susan Johnston
When Social Media Is Not Your Best Marketing Strategy
Marketing

When Social Media Is Not Your Best Marketing Strategy

Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.
Jim Joseph
Quiz: Test Your Marketing I.Q.
Quizzes

Quiz: Test Your Marketing I.Q.

Get up-to-speed fast on these 10 critical marketing facts and trends by taking our quick quiz, then reading the answers and in-depth explanations provided by our marketing expert.
Kim T. Gordon
Quiz: Do You Need a Marketing Makeover?
Quizzes

Quiz: Do You Need a Marketing Makeover?

Ask these questions to learn whether your marketing strategy needs a tune-up.
The Top 20 Tech Investors to Follow on Twitter
Marketing

The Top 20 Tech Investors to Follow on Twitter

Following these investors can give you insight into the types of startups they find most interesting and the markets that are ripe for disruption.
Grumpy Cat and the Thriving Cat Meme Marketplace
Starting a Business

Grumpy Cat and the Thriving Cat Meme Marketplace

These viral sensations may be hilarious. They're also becoming big business.
Jenna Goudreau
Marketing

Taking on LinkedIn, News Corp. Is Planning a Social Network of Its Own

The coming launch of the 'WSJ Profile' social site, the arrival of sponsored posts on Tumblr, the value of a Google+ referral and more social-media news.
Brian Patrick Eha
6 Essential Criteria Your Pinterest Pins Should Meet
Marketing

6 Essential Criteria Your Pinterest Pins Should Meet

Find out how to select content for your business's Pinterest boards that will help define your business and your brand.
Karen Tiber Leland
Use Social Media to Make Your Brand Stand Out
Marketing

Use Social Media to Make Your Brand Stand Out

Shira Lazar, host of What's Trending, offers quick tips for companies looking to use social media.
Ameen Khwaja
7 Ingredients to a Successful Business Dinner
Marketing

7 Ingredients to a Successful Business Dinner

Wooing clients over dinner can help you build long-lasting relationships. Here's a guide to making the best possible impression.
Alina Dizik
Before Google Glass, There Was Transcend
Marketing

Before Google Glass, There Was Transcend

We look at how one startup with a product similar to Google's Glass plans to leverage the tech giant's publicity push -- and how you can, too.
Laura Entis
Like Twitter, Facebook Rolls Out Verified Pages
Marketing

Like Twitter, Facebook Rolls Out Verified Pages

The social-media giant will now identify pages that are managed by high-profile businesses and celebrities.
Jason Fell
Marketing

How to Write Better Email Subject Lines

Take these steps to get more people clicking on your marketing messages.
DJ Waldow
Get a Free Sign for Your Storefront -- And How to Give Away Stuff, Profitably
Marketing

Get a Free Sign for Your Storefront -- And How to Give Away Stuff, Profitably

Be one of 5,000 business owners to win a customized window decal displaying your hours of operation, and learn how to manage a giveaway so that your business still makes money.
Catherine Clifford
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.