Marketing

What You Can Learn From Ashton Kutcher About Public Speaking
Marketing

What You Can Learn From Ashton Kutcher About Public Speaking

The 'Jobs' actor's stirring acceptance speech at the Teen Choice Awards is earning him considerable respect among speechwriters.
Matt Wilson
Do This Before You Build Your Next App and Other Must-Read Business Tips
Business Moving Forward

Do This Before You Build Your Next App and Other Must-Read Business Tips

A look at why you shouldn't build an app on gut instinct alone, why you should release product features one at a time and more advice for business owners.
Brian Patrick Eha
5 Signs that You Need a New Logo
Take It From The Pros

5 Signs that You Need a New Logo

Has your business changed since you designed your logo? Does your competition's logo look better? Does your logo include a drop shadow? Read on for the warning signs that your logo needs a redesign.
Stephanie Vozza
What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards
Take It From The Pros

What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
Jim Joseph
How to Ace Back-to-School Season
Marketing

How to Ace Back-to-School Season

One of the busiest shopping seasons is fast approaching. Here's how to make the most of your back-to-school marketing strategy.
Jim Joseph
Meta Networking and How This Entrepreneur Built a Business Empire on the Need for Sales Leads
Marketing

Meta Networking and How This Entrepreneur Built a Business Empire on the Need for Sales Leads

It's often the case that necessity is the mother of invention. That's how a one-time management consultant grew a business-networking company from an urgent need to generate sales after his biggest client went under.
Ivan Misner
Schedule Your Tweets and Other Lessons for a Houston Bookshop
Marketing

Schedule Your Tweets and Other Lessons for a Houston Bookshop

This store's small social-media team will need to divide, conquer and strategize to turn social-media followers into customers.
Linda Lacina
As Social Media Becomes More Visual, a Tool for Analyzing Image Engagement
Social Media

As Social Media Becomes More Visual, a Tool for Analyzing Image Engagement

Curalate uses image recognition software to give marketers more insight into their Instagram and Pinterest posts.
Donna Moritz
Will SXSW Successfully Extend Its Brand?
Take It From The Pros

Will SXSW Successfully Extend Its Brand?

South by Southwest took a bold step in expanding its brand by launching SXSW V2V for the startup community. Is this just the beginning?
Kai Sato
How to Find More Customers Now
Marketing

How to Find More Customers Now

If generating leads is the weak link in your sales chain, response lists may be the secret weapon you've been looking for.
Perry Marshall
Small Businesses Gearing Up for a Strong Holiday Shopping Season (Infographic)
Marketing

Small Businesses Gearing Up for a Strong Holiday Shopping Season (Infographic)

Eight out of 10 small businesses say they are optimistic about the end-of-year shopping rush, according to a new report.
Catherine Clifford
Want to Supersize Your LinkedIn Page? Focus on the 3 C's
Marketing

Want to Supersize Your LinkedIn Page? Focus on the 3 C's

PR expert Rebekah Epstein gives us the skinny on how to attract more people to your company's LinkedIn page.
Rebekah Epstein
Yelp: We Won't Stand for Businesses That Pay for Fake Reviews
Marketing

Yelp: We Won't Stand for Businesses That Pay for Fake Reviews

A new round of consumer alerts will be posted on business pages that Yelp suspects of gaming its review system.
Jason Fell
How to Pull a Badass Marketing Stunt
Take It From The Pros

How to Pull a Badass Marketing Stunt

You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
Jim Joseph
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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