Marketing

Your Secret Weapon in Sales? The Phone
Marketing

Your Secret Weapon in Sales? The Phone

If you're only using email and Twitter to reach new clients, you could be getting lost in the crowd. One solution could be to pick up the phone.
Colleen DeBaise
How Niche Players Can Compete Against Big Brands
Starting a Business

How Niche Players Can Compete Against Big Brands

Being the little fish in a small pond can be advantageous for young entrepreneurs.
Adam Toren
LinkedIn Tips: 10 Ways to Get the Most Out of Your Network
Marketing

LinkedIn Tips: 10 Ways to Get the Most Out of Your Network

To celebrate the social media giant's 10th birthday, read about best practices for business owners.
Jason Fell
Social Media Platform Allows Users to Crowdsource Relationship Advice
Starting a Business

Social Media Platform Allows Users to Crowdsource Relationship Advice

Can't just let it be? WotWentWrong.com offers assistance for the dumped.
Michelle Goodman
Amid Mobile Effort, LinkedIn Falls Short
Technology

Amid Mobile Effort, LinkedIn Falls Short

Read about LinkedIn's disappointing second-quarter forecast, Google's plans for your app activity data, Warren Buffett's new online presence, and more social-media news.
Brian Patrick Eha
What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies
Marketing

What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
Jim Joseph
How to Create Share-Worthy Content That's Optimized for Search
Marketing

How to Create Share-Worthy Content That's Optimized for Search

Four tips for driving more traffic to your website and raising your profile online.
3 Secrets of YouTube Marketing
Marketing

3 Secrets of YouTube Marketing

Shira Lazar, host of What's Trending, gives advice on how to use the video-sharing website for your business.
Ameen Khwaja
How to Get Started on Pinterest: 8 Boards Worth Creating
Marketing

How to Get Started on Pinterest: 8 Boards Worth Creating

If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
Karen Tiber Leland
How to Think Like Your Customer
Marketing

How to Think Like Your Customer

Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
Ann Handley
When Marketing to Men, Keep These 10 Stats in Mind (Infographic)
Marketing

When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

A look at the different patterns in the purchasing behavior of men.
Brian Honigman
Twitter Ads Now Available to All U.S.-Based Small Businesses
Marketing

Twitter Ads Now Available to All U.S.-Based Small Businesses

The social media giant announced today it will open up its invite-only ad platform to all business owners.
Jason Fell
3 Steps to Close the Deal
Marketing

3 Steps to Close the Deal

You've had your meetings. You've submitted your proposals. No answer yet? Here's how to take control of the conversation and get the job done.
Colleen DeBaise
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.