Marketing

What Your Company Logo Says About Your Brand (Infographic)
Take It From The Pros

What Your Company Logo Says About Your Brand (Infographic)

In a lot of ways, your logo is like your calling card. Here's how to make sure it matches your brand's identity.
Kevin Allen
Instagram's New Version Offers Photo, Video Enhancements
Marketing

Instagram's New Version Offers Photo, Video Enhancements

Read about Instagram 4.1, 500px's big funding round, Facebook's new C-suite position and more social-media news.
Brian Patrick Eha
How to Take Advantage of the Summer Slump
Take It From The Pros

How to Take Advantage of the Summer Slump

Don't get lazy -- use the summer slowdown to improve your marketing, branding and customer relationships.
Stephanie Vozza
Want Loyal Customers? Do This.
Marketing

Want Loyal Customers? Do This.

Giving customers individual attention is a surefire way to build loyalty. Here's how you can shower them with attention, even with limited time and money.
How to Start Mapping Your Marketing Plan Right Now
Marketing

How to Start Mapping Your Marketing Plan Right Now

Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.
Dave Lavinsky
Amanda De Cadenet Proves How Great Conversations Can Empower Brands and Viewers
Marketing

Amanda De Cadenet Proves How Great Conversations Can Empower Brands and Viewers

As host of Lifetime's The Conversation, Amanda De Cadenet has amassed a huge following. Here's how the model/actress is making that viewership count.
Shira Lazar
Yahoo to Roll Out a New Logo Each Day for the Next 30 Days
Take It From The Pros

Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
Catherine Clifford
Marketing

Build a Better Understanding of Customers, Get a Competitive Advantage

Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.
Ann Handley
E-Commerce Auctions Seen as Boring and Too Much Work
Marketing

E-Commerce Auctions Seen as Boring and Too Much Work

According to a new report, the number of transactions made in online auctions is shrinking even as e-commerce grows.
Ray Hennessey
When Dealing With Negative Comments Online, Be Kind, Compassionate and Diplomatic
Marketing

When Dealing With Negative Comments Online, Be Kind, Compassionate and Diplomatic

Join our live discussion about best digital marketing tips with experts Jason Falls and John Jantsch, hosted by Entrepreneur's Jason Fell.
Jason Fell
The New Rules to Getting Your Facebook Updates Noticed
Marketing

The New Rules to Getting Your Facebook Updates Noticed

In announcing a new update, Facebook offers an explanation for how it serves up content in the News Feed.
Jason Fell
The One Word That Will Help You Close More Sales
Sales

The One Word That Will Help You Close More Sales

Being curious about why your customers are buying will help you earn more sales. Here's one easy way to get there.
Grant Cardone
How to Engage Customers on a Dime
Marketing

How to Engage Customers on a Dime

Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.
Jim Joseph
The Top 10 Consumer Complaints
Marketing

The Top 10 Consumer Complaints

A new survey by the Consumer Federation of America lists auto sales, home repairs and debt disputes among the top consumer gripes.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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