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Marketing

Customer Engagement

Unintended Consequences: How Consumer Misuse Can Boost Sales

The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
Social Media Marketing

Why Winging Social Media Won't Cut It Anymore

Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
Websites

How to Build a Killer Facebook Page for Your Retail Company

In lieu of a stand alone website, a Facebook page may work for your business. But only if it's done right.
Social Media

Twitter's Redesign Makes Photos the Focal Point

Twitter is rolling out revamped profile layouts with broadened images and new features, like the automatic enlargement of top-performing content.
Content Marketing

The Hidden Content Gem Marketers Aren't Utilizing

While many content marketers are focused on quantity over quality, they are missing out on a golden (and possibly viral) opportunity to gain customers and klout.
Office Space

Talk About an Open-Office Plan: Why These Two Companies Regularly Open Their Doors to the Public

Interior design studio dPop and brand consulting firm Sisarina say that inviting people to work and hang out in their workspaces is a win for everyone.
Branding

How to Build the Next Amazon Brand

When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consume...
Color

How to Use the Psychology of Color to Increase Website Conversions

Color wields enormous sway over our attitudes and emotions. So, when we use the right colors, we win. Here's how.
Marketing Mistakes

How to Fix These 3 Bad Marketing Habits

With new, innovative marketing strategies continuing to pop up, marketers often lose focus on the impact these tactics will have on their bottom line.
Search Engine Optimization

Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

Newbie businesses can turn their inhouse staffers into website optimizers and social-media marketers for a while.
Facebook Advertising

Giving Advertisers a Way to Bypass Facebook Click Fraud

To avoid getting burned by bots, marketers should pay for ads based on viewable impressions.
Branding

How to Build a Brand That Attracts Die-Hard Followers

Contrary to many marketer's beliefs, a brand is much more than just a logo and branding is much more than simply pushing that logo in front of someone as many times as possible.
Vine

Now You Can Send Private Vine Videos to Friends, Others

A new feature allows you to direct-message your six-second videos to others, including those who aren't on Vine.
Sales

Don't Forget the Swagger: The Biggest Mistakes to Avoid When Selling Your Product or Service

Grant Cardone on big sales no-nos, and the one critical must-have for any successful sales operation.
Twitter

Twitter Adds Multiple Photo Option, But Do Brands Care?

Users can now add up to four photos in a tweet, but brands seem to prefer the single photo option so far.