Marketing

Why Your Business Should Make Time for LinkedIn (Infographic)
Marketing

Why Your Business Should Make Time for LinkedIn (Infographic)

Since launching 10 years ago, the professional networking site has exploded in popularity. Here is how businesses can take advantage.
Kathleen Davis
Marketing

Answers to Your Important Content Marketing Questions

Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in.
Ann Handley
How You Can Get More Retweets on Twitter (Infographic)
Marketing

How You Can Get More Retweets on Twitter (Infographic)

You've built a following, but are your fans relaying your message? Here are some tips that can help.
Kevin Allen
Before you Startup: Survival Tips for New Grads
Starting a Business

Before you Startup: Survival Tips for New Grads

Even if entrepreneurship is on the horizon, getting a job may be your most imminent need. Here, YE's Antonio Neves offers up some top pointers to recent grads.
Antonio Neves
New Foursquare Feature Could Increase Check-Ins for Businesses
Marketing

New Foursquare Feature Could Increase Check-Ins for Businesses

Users can now check in their friends when visiting their favorite local businesses.
Jason Fell
Digital Marketing Must: Deliver Great Content Where Your Customers Are
Marketing

Digital Marketing Must: Deliver Great Content Where Your Customers Are

Our live discussion about best digital marketing tips with experts Karen Leland, Jayson DeMers and Adam Kleinberg, hosted by Entrepreneur's Jason Fell.
Jason Fell
The Top 25 Brands on Instagram
Marketing

The Top 25 Brands on Instagram

See which brands made the list and what makes people engage with them.
Brian Patrick Eha
Marketing

Why Teamwork Should Be Your No. 1 Sales Tool

Having your sales team and customers work together is important to your selling strategy. Here's how one company did this successfully.
Marketing

How to Maximize Your Networking Connections

Making the most of your connections can help propel your business into a new stratosphere of success. Here's how one entrepreneur did it and lessons you can learn.
Brandon Steiner
Social Media May Soon Drive More Traffic to Your Website Than Search Engines
Marketing

Social Media May Soon Drive More Traffic to Your Website Than Search Engines

A new report suggests internet users in the U.S. are looking to sites like Facebook and Twitter to find what they're looking for online.
Benjamin Kabin
Lessons from Paula Deen: How What You Say Can Damage Your Brand
Marketing

Lessons from Paula Deen: How What You Say Can Damage Your Brand

The celebrity chef's recent behavior is a prime example of how an entrepreneur can destroy their brand. Here are lessons every entrepreneur should remember.
Jim Joseph
9 New Tips for Location-Based Marketing
Marketing

9 New Tips for Location-Based Marketing

It's been years since the early days of Foursquare and Yelp. What should entrepreneurs know now about location-based marketing? Team Digital has this advice.
Colleen DeBaise
3 Content Aggregation Tools for Social Media Marketing
Marketing

3 Content Aggregation Tools for Social Media Marketing

With these tools, you can turn customer-generated social content into marketing for your business.
Cynthia Boris
How to Find the Right Social-Media Platform
Marketing

How to Find the Right Social-Media Platform

Shira Lazar, host of What's Trending, helps entrepreneurs navigate the growing social-media landscape
Ameen Khwaja
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.