Marketing

How Google 'Author Markup' Can Help Protect Your Content and Build Your Brand
Marketing

How Google 'Author Markup' Can Help Protect Your Content and Build Your Brand

Adding your picture to search results for the content you create online can benefit your website in a number of important ways.
Eric Siu
What It Really Means to Have a Personal Brand
Take It From The Pros

What It Really Means to Have a Personal Brand

Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.
Jim Joseph
YouTube's New Offline Feature Could Boost Video Views for Businesses
Marketing

YouTube's New Offline Feature Could Boost Video Views for Businesses

Starting soon, users will be able to add clips to mobile devices to be viewed when they're without an internet connection
Benjamin Kabin
7 Ways to Stop Wasting Everyone's Time and Get the Press Coverage You Want
Marketing

7 Ways to Stop Wasting Everyone's Time and Get the Press Coverage You Want

A lot of entrepreneurs are still approaching their PR strategy with outdated, inefficient methods. Here's how to get noticed without annoying anyone.
Joey Pomerenke
3 Bad Mistakes Good People Make on Facebook
Marketing

3 Bad Mistakes Good People Make on Facebook

If not managed wisely, your Facebook account can work against your business.
Jacqueline Whitmore
Want to Spread Your Message? An Angry Tweet May Be the Answer
Marketing

Want to Spread Your Message? An Angry Tweet May Be the Answer

Computer scientists have found that angry messages spread faster on social media than messages of sadness, disgust, even joy.
Laura Entis
New Rule of Social Media: 3 Tweets Gets the Message Out
Marketing

New Rule of Social Media: 3 Tweets Gets the Message Out

When it comes to tweeting -- or heck, even emailing or calling -- attempt at least three times, says Ilise Benun of Marketing Mentor.
Ilise Benun
The Keys to Writing Reminder Emails That Work
Marketing

The Keys to Writing Reminder Emails That Work

When done right, reminder emails can be the perfect prompt to get a subscriber to take action.
DJ Waldow
12 Must-Know Trends in Digital Marketing
Marketing

12 Must-Know Trends in Digital Marketing

Our Team Digital takes out their crystal balls and predicts what entrepreneurs need to know about what's ahead in the online marketing world.
Colleen DeBaise
4 Selling Essentials Every Startup Should Know
Marketing

4 Selling Essentials Every Startup Should Know

Need to sell your vision to customers? Sales expert Gregg Schwartz offers up tips on how to seal the deal.
Gregg Schwartz
Experts Say Twitter Didn't Botch Its IPO Announcement
Marketing

Experts Say Twitter Didn't Botch Its IPO Announcement

The social network announced its confidential filing for an initial public offering via a tweet. It's showing signs it learned from Facebook's IPO.
Matt Wilson
Chipotle's Brilliant Branding Move
Take It From The Pros

Chipotle's Brilliant Branding Move

The fast-food franchise partners with celebrities to create beautiful short films that hint at the company's values.
Kathleen Davis
Looking to Reach Millennials? Be Where the Action Is
Take It From The Pros

Looking to Reach Millennials? Be Where the Action Is

Know your online platforms to be part of Gen Y's digital experience.
Dave Knox
Yes, Videos Are Playing Automatically in Your Facebook Newsfeed Now
Marketing

Yes, Videos Are Playing Automatically in Your Facebook Newsfeed Now

Next we may see advertising videos showing up sometime before the end of the year.
Jason Fell
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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