Marketing

YouTube Apps Suggest Videos to Watch Next
Marketing

YouTube Apps Suggest Videos to Watch Next

Read about new options for YouTube apps, Twitter's latest startup acquisition, new Vine features and more social-media news.
Brian Patrick Eha
Why Video for Instagram Isn't a Vine Killer
Marketing

Why Video for Instagram Isn't a Vine Killer

Facebook is catching up to the competition, not making it obsolete.
Rick Mulready
Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips
Marketing

Need Fresh Content For Your Blog? Try These 3 Idea-Generating Tips

Make the effort to connect with your blog readers in unique and meaningful ways by sharing stories born from your experiences. Here are three ways to do it.
Jane Porter
How to Sell a Product: 5 Ways to Sell Itself
How To

How to Sell a Product: 5 Ways to Sell Itself

With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
Debra Kaye
Lego's Secrets for Brand Longevity
Growth Strategies

Lego's Secrets for Brand Longevity

How young entrepreneurs can emulate the success of powerhouse brand Lego.
Matthew Toren
Facebook Adds 15-Second Video Clips to Instagram
Marketing

Facebook Adds 15-Second Video Clips to Instagram

The new video tool resembles Twitter's recent product launch, Vine. The battles continues.
Jason Fell
Marketing Lessons From This Summer's Blockbuster Movies
Marketing

Marketing Lessons From This Summer's Blockbuster Movies

Partnering with other companies on your marketing efforts can be a great way to maximize your reach. Here are lessons from three blockbuster movies taking partnership marketing to new levels.
Jim Joseph
Move Over, Facebook: Why Your Business Needs to Be on Pinterest
Marketing

Move Over, Facebook: Why Your Business Needs to Be on Pinterest

More than other social networks, potential customers use Pinterest to decide what to buy.
Kathleen Davis
Twitter's Jack Dorsey on How Entrepreneurs Should Use Twitter
Marketing

Twitter's Jack Dorsey on How Entrepreneurs Should Use Twitter

As part of National Small Business Week, Dorsey will join SBA Chief Karen Mills for a discussion of best practices.
Catherine Clifford
Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content
Marketing

Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content

Thought leader Jonah Berger shares his best strategies for how to create wildly popular online content.
Jason Fell
5 Ways to Promote Your YouTube Videos
Marketing

5 Ways to Promote Your YouTube Videos

Here's how to get your videos noticed and attract more viewers to your brand channel.
Michael Miller
3 Steps to Creating Your Branding Message
Marketing

3 Steps to Creating Your Branding Message

Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.
Adam Kleinberg
5 Ways to Use Twitter Beyond the Basics
Marketing

5 Ways to Use Twitter Beyond the Basics

There's so much more to Twitter than tweeting out your latest new promotions or sales. Here are five key ways to energize your Twitter strategy on a budget.
Jane Porter
From Facebook to Foot Traffic: Building a Bakery's Social Network
Marketing

From Facebook to Foot Traffic: Building a Bakery's Social Network

Giveaways and user-submitted photos helped this Michigan cupcake shop increase its Facebook engagement.
Linda Lacina
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.