Marketing

How to Get the Most From Your PR Firm
Marketing

How to Get the Most From Your PR Firm

These eight tips can enrich a startup's experience with a public relations agency.
In Mobile Push, Facebook Buys Parse to Court App Developers
Marketing

In Mobile Push, Facebook Buys Parse to Court App Developers

Facebook's $85 million acquisition, Tumblr's new mobile ads, Zach Braff's Kickstarter project and more social-media news.
Brian Patrick Eha
Keeping Your Customers Satisfied -- It's All in the Details
Marketing

Keeping Your Customers Satisfied -- It's All in the Details

One entrepreneur's story of how he gained a long-term customer by going the extra mile to set himself apart from competition.
20 Brilliant Brand Logos
Marketing

20 Brilliant Brand Logos

What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention.
Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos
Marketing

Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos

People are increasingly tuning in to videos, but maybe not yours. Here's how you and your startup can become a YouTube sensation.
Matthew Toren
Why You Should Care About Design
Marketing

Why You Should Care About Design

The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
Stephanie Vozza
What Twitter's Massive Advertising Deal Means for Businesses
Marketing

What Twitter's Massive Advertising Deal Means for Businesses

New partnership is about collecting data and making improvements, Twitter says.
Taylor Hatmaker
Facebook, Foursquare Redesign Business Pages
Marketing

Facebook, Foursquare Redesign Business Pages

What you need to know about the new tools and features.
Online Marketing 101: Are You Prone to Shiny Object Syndrome?
Marketing

Online Marketing 101: Are You Prone to Shiny Object Syndrome?

It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
Adam Kleinberg
Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter
Growth Strategies

Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter

Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too.
Catherine Clifford
YouTube Marketing: What to Consider Before Getting Started
Marketing

YouTube Marketing: What to Consider Before Getting Started

Why your business should or shouldn't be on YouTube, and what you can hope to accomplish with your YouTube videos.
Michael Miller
How to Build a Brand Experience for Customers
Marketing

How to Build a Brand Experience for Customers

Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
Jim Joseph
How to Talk Money With a Sales Prospect
Marketing

How to Talk Money With a Sales Prospect

It's always a challenge to bring up the subject of fees with a potential new customer. Marketing expert Ilise Benun has these tips.
Colleen DeBaise
An Inside Look at Facebook Home
Marketing

An Inside Look at Facebook Home

Is it worth downloading? Here's what works and what doesn't.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.