Marketing

What Google 'Hummingbird' Means for Your SEO Strategy
Marketing

What Google 'Hummingbird' Means for Your SEO Strategy

Google's latest algorithm update changes the way the site interprets the way we search.
Asher Elran
Like McDonald's Before It, JPMorgan Suffers a Hashtag Hijacking on Twitter
Marketing

Like McDonald's Before It, JPMorgan Suffers a Hashtag Hijacking on Twitter

Amid bad press and federal scrutiny, the nation's largest bank needed a publicity win. But it got just the opposite.
Brian Patrick Eha
5 Simple Ways to Get Your Customers to Listen to You
Growth Strategies

5 Simple Ways to Get Your Customers to Listen to You

Cut though the noise with these techniques to create communications that educate and attract customers.
Lindsay LaVine
5 Tips for Hiring a Social Media Marketer
Inspiring Your Team

5 Tips for Hiring a Social Media Marketer

Your new hire needs to understand the basics as well as the latest digital tools. This list of tips will help you get started.
Mana Ionescu
A Simple Road Map For Your Personal Brand
Take It From The Pros

A Simple Road Map For Your Personal Brand

Your personal brand is a continuous work-in-progress. Here's how to chart the right course for it.
Jim Joseph
Marketing

How to Develop an Ongoing Rapport With Your YouTube Viewers and Fans

Follow these tips to keep your audience coming back for more.
Jason R. Rich
5 Lessons About Blogging You Can Learn From BuzzFeed
Marketing

5 Lessons About Blogging You Can Learn From BuzzFeed

Put these tips to action to generate more buzz for your own company blog.
Eric Siu
Why Happy Employees Are Your Key to Successful Branding
Take It From The Pros

Why Happy Employees Are Your Key to Successful Branding

You can't build a strong brand image without a team of people behind it. Here's the story of a little doughnut shop doing big things when it comes to branding.
Melanie Spring
From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?
Marketing

From Poop to Dog Treats: Which Small Business Should Win a Free Super Bowl Commercial?

Financial-software company Intuit has announced its four finalists for its "Small Business Big Game" completion with the winner receiving a free 30-second Super Bowl commercial.
Andrea Huspeni
How to Handle Negative Online Reviews
Marketing

How to Handle Negative Online Reviews

Our PR expert Ivan Ristic discusses how businesses should handle negative comments on social media and review sites like Yelp.
Ivan Ristic
SoulCycle's Secret to Turning Customers into Die-Hard Fans
Take It From The Pros

SoulCycle's Secret to Turning Customers into Die-Hard Fans

It's possible to build a cult-like following for your brand. Here's how.
Rebekah Epstein
Why Wait Until Saturday? Small Businesses Seek Black Friday Buzz
Marketing

Why Wait Until Saturday? Small Businesses Seek Black Friday Buzz

Business owners eager to break out of the Small Business Saturday box are banding together in an attempt to conjure up some Black Friday magic.
Shiwani Srivastava
10 Commandments of Retail Sales
Marketing

10 Commandments of Retail Sales

Follow these ten simple rules and you'll close more sales almost immediately.
Grant Cardone
Instagram Success: These Types of Images Drive the Most Engagement (Infographic)
Marketing

Instagram Success: These Types of Images Drive the Most Engagement (Infographic)

A new study unlocks the secrets to what's most shared on the popular social network.
Benjamin Kabin
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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