Marketing

4 Ways to Turn Online Relationships Into Valuable Business Contacts
Marketing

4 Ways to Turn Online Relationships Into Valuable Business Contacts

Follow these steps to bring your social network to life.
Lewis Howes
The Social Media Rules for CEOs
Marketing

The Social Media Rules for CEOs

Twitter, Facebook and Youtube are usually the domain of one of your employees, but if want to get involved, here are the things you should consider.
Christopher Hann
SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic
Marketing

SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic

Give users more information in web search results and you'll improve the chances that they click on your link.
Brent Gleeson
Marketing

Chase Small-Business Customers to Get $1 Million in Twitter Ads

The banking and social media giants teamed up in an effort to reach out to small-business owners.
Catherine Clifford
How to Harness the Power of Internet Memes for Your Business (Infographic)
Marketing

How to Harness the Power of Internet Memes for Your Business (Infographic)

The origins of the popular Internet phenomenon, and three tips for creating shareable content for your company.
Kathleen Davis
Read This Email. Why Again?
Marketing

Read This Email. Why Again?

Many small businesses promote their products, services and discounts through emails. But how do you get customers reading? Our Team Digital has the answer.
Colleen DeBaise
Marketing

Networking Like a Pro: How to Host a Successful Business Mixer

Hosting a networking event can be really rewarding, but it takes careful planning to get the most out of it. These simple tips will help make your business mixer fun and successful.
Ivan Misner
Marketing

Marketing ROI: Budgeting Your Money Wisely

Calculating the return on investment for your marketing can sometimes seem impossible. Yet it's necessary to make sure you're budgeting wisely. Here's how to translate your efforts into numbers.
Tim Berry
8 Startup Events and News to Know About This Week
Starting a Business

8 Startup Events and News to Know About This Week

Master the art of cross-channel marketing at Integrated Marketing Week, take advantage of the guerrilla pitch opportunity of the year, enter the NY startup scene with drinks and demos at 3rd Ward in Brooklyn, become a social media superstar, create a happy and positive business environment, rumors predict new Apple iPad5 and MacBook Air release, PandoDaily hosts Fred ‘The Don' Wilson for a 90-minute, on stage shakedown, refine new ideas and find your MVP at Lean Startup Machine… This week's notable news and startup events for young treps.
Marketing

Would You Date Your Brand?

Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?
Facebook to Simplify and Consolidate Its Ad Options
Marketing

Facebook to Simplify and Consolidate Its Ad Options

Facebook's new plans for advertising, Twitter's Vine app for Android, the value of geo-targeted tweets and more social-media news.
Brian Patrick Eha
Marketing

Branding Made Personal: 3 Steps to Building a Stellar Personal Brand

Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are three components to keep in mind.
Karen Tiber Leland
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.
Marketing

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
Jim Joseph
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.