Marketing

10 Questions to Ask Before Determining Your Target Market
Marketing

10 Questions to Ask Before Determining Your Target Market

A guide to understanding your customers and how your product meets their needs.
Alina Dizik
How Other Companies Manage Social Media (Infographic)
Marketing

How Other Companies Manage Social Media (Infographic)

The inside scoop on how your industry peers measure social media and staff their teams.
Kristin Piombino
Foursquare Gets a Big Financial Lifeline and Revamps Its App
Marketing

Foursquare Gets a Big Financial Lifeline and Revamps Its App

Foursquare improves its search features, LinkedIn gets a news reader, Tumblr puts the kibosh on Storyboard and more social-media news.
Brian Patrick Eha
14 Steps to Generating Leads on Twitter
Marketing

14 Steps to Generating Leads on Twitter

This list can help you land new business.
Ted Prodromou
Why So Many People Resist Networking and Miss Out
Marketing

Why So Many People Resist Networking and Miss Out

Networking is a key way to build your business, yet entrepreneurs are often unwilling to take the time required to build those relationships. Get past these four personal barriers and you'll be well on your way to networking success.
Ivan Misner
Should Your Business Have a Podcast?
Marketing

Should Your Business Have a Podcast?

With a low barrier to entry, podcasting may be a way to establish expertise.
Lindsay LaVine
Facebook Expands Advertising Options With New 'Partner Categories'
Marketing

Facebook Expands Advertising Options With New 'Partner Categories'

Collecting user behavioral data from digital marketers, the social networking giant allows advertisers to target more specific audiences.
Jason Fell
3 Ethical Ways to Boost Positive Online Reviews
Marketing

3 Ethical Ways to Boost Positive Online Reviews

A look at the strategies some entrepreneurs are using when generating and making the most of their customers' comments.
Alina Dizik
Forget Facebook's Social Graph: LinkedIn Has a New Search Tool Too
Marketing

Forget Facebook's Social Graph: LinkedIn Has a New Search Tool Too

With LinkedIn's search update, people may be taking a closer look at your profile. Here are five tips for making sure you remain front and center on the professional network.
Matthew Toren
3 Emerging Social Networks to Keep an Eye On
Marketing

3 Emerging Social Networks to Keep an Eye On

These new tools should be on your radar. Here's why.
Michael Sebastian
3 Apps to Help You Write a Marketing Plan
Starting a Business

3 Apps to Help You Write a Marketing Plan

These tools can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy.
Cynthia Boris
Don't Get Too Excited: 4 Reasons Why Passion is the Enemy of Sales Success
Marketing

Don't Get Too Excited: 4 Reasons Why Passion is the Enemy of Sales Success

Having too much enthusiasm, a common condition among young treps, can bungle a deal before you even open your mouth. Here's how to temper your resolve and make the sale.
Gregg Schwartz
How the SEC and Bloomberg Are Embracing Social Media
Marketing

How the SEC and Bloomberg Are Embracing Social Media

The SEC's ruling on disclosures, Bloomberg terminals' addition of live Twitter feeds, the announcement of Facebook Home and more social-media news.
Brian Patrick Eha
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.