Marketing

Ready for Anything

6 Reasons to Make Your Business Human on Social Media

Customers are more likely to connect with your brand when they connect with the people behind the logo.
Ready for Anything

5 Elements of an Irresistible Call to Action

Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
Ask Entrepreneur

How to Get the Word Out About a Product Adored by Customers

Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
Branding

Branding With the Stars: Celebrity Tactics for Business Owners

Fame brings dedicated fan bases. Here are the elements you need to build up your persona.
Content Marketing

5 Steps To Build Trust Using Content Marketing

To get through all the content noise, companies need to focus on building trust. Not only will it help strengthen credibility but also mind share.
SEO Tips

8 Ways to Optimize Your Video Content and Improve Your SEO

If you're not using video content to promote your business, you're losing out. Read this to find out how to get a seat at the table.
60 Second Solutions

How to Maximize Your Reach on Twitter

Understand the value of conversation to conquer this social platform.
Customer Service

Lessons in Customer Service From the World's Most Beloved Companies

We shed some light on what these big companies are getting right with customer service, and why.
Apps

New Dating App Startup Aims to Be the 'Thinking Person's Tinder'

A seven-man UK startup is looking to change the face of online dating with Loveflutter, which prizes personality as well as looks.
Pinterest

The Top 5 Pinterest Marketing Myths

Misconceptions about about this channel's popularity, what people are doing when they're pinning and how that relates to your company.
Facebook

Hallelujah! Facebook Is Disabling This Majorly Annoying Feature.

The social network takes another step to clean up our news feeds.
Facebook Marketing

5 Keys To Making Your Business Thrive on Facebook

Making Facebook work for your business is mostly a matter of experimenting diligently.
Coupons

Lure Teetering Customers With Digital Coupons (Infographic)

Coupons are an excellent way to attract new customers, reward loyal customers and to track and measure your advertising ROI.
SEO

Google's Latest Search Update is a Reminder to Focus on Quality

The search giant recently rolled out a new version of Panda, which routes out spam and websites stuffed with keywords.
Marketing

How to Create a Marketing Plan

What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.
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