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Marketing

Ecommerce

How to Humanize Your E-commerce Business With Personalized Messages

Tips and examples of how you can be more than just a store front by going above the basic requirements of RSS promotion or Facebook Offers.
Legal

Writing Social Media Guidelines for Your Company? Tread Carefully.

Be aware of rules that protect employees' freedom of speech as well as the firm's ability to safeguard trade secrets and confidential business information.
Customer Research

3 Ways to Use Big Data to Drive Repeat Sales

Examine patterns in customers' behavior to score purchases from them once again.
Online Advertising

10 Quick Ways to Increase Your Ads' Clickthrough Rates

Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
Communication Strategies

Why Brands Need to Shut Their Mouths and Open Their Ears

To reach today's consumers, brands need to have a discussion not a one-way conversation.
Facebook

Why Your Facebook Page Is Becoming Less Relevant

Gone are the days of “free marketing.” Get ready to pony up if you want your Facebook page to be seen.
Security

Tumblr Gets a Security Upgrade

The blogging platform added two-factor authentication to protect users from hack attacks
Marketing

Two Essential Direct Mail Reports That Will Save You Thousands

Using these two reports will help you get the most deductions from your list broker.
Twitter

Want a Celebrity Endorsement on Twitter? 3 Legal Precautions to Know.

Before you shell out cash for a new e-spokesperson, make sure you're in the clear so no issues pop up later.
Building a Website

Improve Your SEO by Improving Your Links

Here are the first steps you should take to increase your website's links, which, in turn, will improve your SEO.
Content Marketing

The 5 Brilliant Strategies You Can Learn From Top Content Marketers

When it comes to the world of content marketing, everyone will have a different view on what is the best strategy for getting eyeballs. Here we ask five successful content marketer their philosophy.
Social Media

Most Essential Social Media Tools

Social media tools can provide anything from simple tracking systems to advanced data management. Knowing your social media goals and objectives will help you decide which ones are best for you to use...
Branding 2014

Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets

We present the companies that have generated the most trust among entrepreneurs as well as the lessons you can take from them.
Branding 2014

How Steve Jobs Blew Up the Rules of Branding

By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
Branding 2014

17 Logos We Love

Brand identity in its purest form.