Marketing

Ask Entrepreneur

Managing and Organizing an Effective PR Strategy on a Budget

Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.
Branding

Google Overtakes Apple as World's Most Valuable Brand

When it comes to brand 'value,' a new study suggests that Google may be the new Apple of consumers' eyes.
Personal Branding

The First Step to a Great Personal Brand? A Distinct Look.

Your appearance dictates how people perceive you, so you should put some thought into your clothing and grooming.
Copyrights

How to Avoid Copyright Trouble When Using Online Images (Infographic)

This infographic explains how to stay on the right side of the law, as well as tips for creating original images.
Community building

Social Media Where Global Strangers Become Your Neighbor

When building a social media presence for your company, relationships and trust are key.
Design

3 Design Tips for Creating Signs That Attract Customers

Creating compelling signs is one part art, one part science. Here, we examine three of the most important principles and what you should keep in mind.
100 Brilliant Companies

Connecting Brands With Cheap, Fresh and Creative Talent

Advertising and digital marketing platform Zooppa partners with brands and agencies to create crowd-sourced commercials.
Big Data

This Crucial Market Research Can Help Your Company Shine

Understanding how the firm's competitors, neighbors and industry peers are faring is the difference between surviving and thriving.
Project Grow

Show Off Your Business Skills in Online Videos. (Really It's OK.)

As visual creatures, people are swayed by a watching a professional make a case on the small screen.
Social Media

Wait 'Til You See the Picture Instagram Just Banned for Nudity

In an Internet swarming with nudity, who would've guessed that a rough-hewn sketch of a topless woman could get you banned from Instagram?
Email

Gmail Hacks to Score Your Business Extra Productivity

With some lesser-known apps, you can set up a networking tool, automate tasks and even guard against foolhardy mistakes.
Culture

Just How Long Has 'Selfie' Been Around, Anyway?

The Merriam-Webster dictionary has added 150 new words, many of which have been around for a surprisingly long time.
Online Marketing

17 Content Pieces You Can Create Without Writing a Single Word

If you feel you don't have the writing chops but still want to fill your website, consider these blogging alternatives.
Facebook Advertising

Why the Deal Between Publicis and Facebook Is a Very Big One

Another indication that advertisers are warming up to the idea of aggressively spending on digital and mobile ads.
SEO

Practical Tips for Hiring an SEO Consultant

If managing your site's SEO is beyond your capabilities, working an expert might be your best solution. Here are some important things to keep in mind when hiring a consultant.
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