Marketing

Yelp: We Won't Stand for Businesses That Pay for Fake Reviews
Marketing

Yelp: We Won't Stand for Businesses That Pay for Fake Reviews

A new round of consumer alerts will be posted on business pages that Yelp suspects of gaming its review system.
Jason Fell
How to Pull a Badass Marketing Stunt
Take It From The Pros

How to Pull a Badass Marketing Stunt

You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
Jim Joseph
Innovation Meets Temptation: SXSW Goes to Vegas
Marketing

Innovation Meets Temptation: SXSW Goes to Vegas

Entrepreneur Kai Sato reports from the scene of South by Southwest's new startup-focused event, SXSW V2V.
Kai Sato
5 Easy Ways to Connect With Online Influencers
Marketing

5 Easy Ways to Connect With Online Influencers

Following these tips to meeting influential people in your niche can help you get the exposure for your startup you've been looking for.
Lewis Howes
Marketing

New Feature Lets Customers Make Dinner Reservations From Facebook's Mobile Pages

Integration with OpenTable puts reservations at 20,000 restaurants at users' fingertips.
Benjamin Kabin
5 Ways J.Hilburn Gets Retail Personalization Right
Marketing

5 Ways J.Hilburn Gets Retail Personalization Right

The custom retailer doubled revenues in a year. The secret to its success? Tailor fitting the shopping experience to fit every man individually.
Catherine Clifford
7 Common Ways that Entrepreneurs Mess Up SEO
Marketing

7 Common Ways that Entrepreneurs Mess Up SEO

Playing games with search engines. Looking for the latest shortcuts. Ignoring video. Those and other bad moves should be avoided, our Team Digital says.
Colleen DeBaise
The Sales Rule Most Entrepreneurs Break
Marketing

The Sales Rule Most Entrepreneurs Break

Finds ways to agree with your customers and you'll find yourself closing more sales.
Grant Cardone
Giving Ecommerce a Social Twist
Marketing

Giving Ecommerce a Social Twist

Wanelo is a online community of people who can link to products they like and share them with their friends, via a corkboard-like interface similar to Pinterest.
John Patrick Pullen
What Your Company Logo Says About Your Brand (Infographic)
Take It From The Pros

What Your Company Logo Says About Your Brand (Infographic)

In a lot of ways, your logo is like your calling card. Here's how to make sure it matches your brand's identity.
Kevin Allen
Instagram's New Version Offers Photo, Video Enhancements
Marketing

Instagram's New Version Offers Photo, Video Enhancements

Read about Instagram 4.1, 500px's big funding round, Facebook's new C-suite position and more social-media news.
Brian Patrick Eha
How to Take Advantage of the Summer Slump
Take It From The Pros

How to Take Advantage of the Summer Slump

Don't get lazy -- use the summer slowdown to improve your marketing, branding and customer relationships.
Stephanie Vozza
Want Loyal Customers? Do This.
Marketing

Want Loyal Customers? Do This.

Giving customers individual attention is a surefire way to build loyalty. Here's how you can shower them with attention, even with limited time and money.
How to Start Mapping Your Marketing Plan Right Now
Marketing

How to Start Mapping Your Marketing Plan Right Now

Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.
Dave Lavinsky
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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