Marketing

How to Win Face-Time With Tough Prospects
Marketing

How to Win Face-Time With Tough Prospects

Use these strategies to get in front of hard-to-reach potential clients and make a sale.
Grant Cardone
7 Steps for Planning a Kick-Ass Networking Event
Marketing

7 Steps for Planning a Kick-Ass Networking Event

For young entrepreneurs eager to raise their credibility up a notch, consider hosting a real-world networking event. Here are a few tips for pulling it off.
Adam Toren
Startup Offers a Fresh Take on Online Auctions
Starting a Business

Startup Offers a Fresh Take on Online Auctions

Yumani lets vendors duke it out to give you the best price.
Gwen Moran
Creating Web Content That Attracts Attention for Link Building
Marketing

Creating Web Content That Attracts Attention for Link Building

The types of content that are sure to attract attention -- and links -- from web users and other sites.
The Secrets of What Makes a Product Go Viral
Starting a Business

The Secrets of What Makes a Product Go Viral

Author Jonah Berger shares insights from his new book about how ideas and products become contagious.
Nadia Goodman
Branding's Cardinal Sins: 3 Common Mistakes to Avoid
Marketing

Branding's Cardinal Sins: 3 Common Mistakes to Avoid

In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
Alanna Francis
3 Tips for Maximizing YouTube's New Layout for Brand Channels
Social Media

3 Tips for Maximizing YouTube's New Layout for Brand Channels

From creating 'welcome' videos to personalizing your pages, what you need to know about the new changes.
Why Google Plans to Shut Down Reader
Marketing

Why Google Plans to Shut Down Reader

Digg aims to fill the gap with its own reader, Facebook unveils a new timeline, Twitter gets into music discovery and more social-media news.
Brian Patrick Eha
How to Create a Successful Twitter Contest
Marketing

How to Create a Successful Twitter Contest

Increase the number of targeted followers you have and help spread the word about your products and services for free by holding a Twitter contest.
Ted Prodromou
Marketing Strategies for the Future
Marketing Strategies

Marketing Strategies for the Future

Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.
Networking Skills That Win You Referrals
Marketing

Networking Skills That Win You Referrals

Understanding people's behavioral styles can help you earn more business.
Ivan Misner
How to Spread the Word Through Content Marketing
Starting a Business

How to Spread the Word Through Content Marketing

Five tips for getting your online content marketing message right.
Katherine Duncan
Creating a Blueprint for Your Brand Strategy
Starting a Business

Creating a Blueprint for Your Brand Strategy

The basics of what a branding strategy is and how to create one for your startup.
Entrepreneur Staff
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.