Marketing

Artificial Intelligence

Why AI Won't Replace (Great) Salespeople

AI and bots reduce mundane tasks and free time for relationship building, but the "human touch" is what's going to keep sales going.
Chatbots

Social Media Marketing Strategies With Chatbots

Marketers who blend chatbots with social media are way ahead of the game and likely to stay one step ahead.
Communication Strategies

How to Be an Influencer

Author Jill Schiefelbein chats with Peter Shankman, founder of Shank Minds Masterminds and podcast host of Faster Than Normal, about how to best communicate with your audience.
Podcasts

How to Make Money With a Podcast

For podcasting to pay off, have a plan to be different -- and valuable.
Marketing Plans

Stop! Avoid These 4 Mistakes Before You Put Your Small Business on the Map.

While market saturation is often a deterrent for small-business hopefuls, it doesn't have to be. Here's how to compete.
Writing a Book

6 Ways to Write a Bestseller (And Build Your Brand)

Nothing will build your brand quite like a successful book.
Content Marketing

6 Ways to Source Content for Your Website

Whether it's outsourced or made in house, it's important to have consistent content streams.
Marketing

Leaders From Uber, eBay and More Share Tips on Success and Marketing

Entrepreneur Network Michelle Held shares advice from marketing experts from the Affiliate Summit event.
Direct Marketing

How to Successfully Track the Results of Your Mail Campaign

Increase your mailing response rate by tracking and taking a serious look at your results.
Mobile Apps

How to Increase Mobile App Engagement With Push Notifications

The ideal app is useful, engaging, even addictive, so that people see it as an indispensable part of their daily routine.
Email Newsletters

How Email Can Boost Your Freelancing Reputation

The first step is to convert visitors into subscribers, and there are some excellent tools to help you do that.
Brand Reputation

Jessica Alba's 'Honest' Mess

Your brand is your promise. As The Honest Company is finding out, it's the one promise you can't afford to break.
Marketing

6 Times You Should Turn Down Work

Don't run yourself ragged if a job doesn't feel right.
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