Marketing

How to Keep Customers and Make More Sales
Marketing

How to Keep Customers and Make More Sales

Author Jill Schiefelbein chats with Noah Fleming about how customer loyalty impacts business performance.
Jill Schiefelbein
3 Ways Salespeople Can Evade Dreaded Gatekeepers
Sales Tips

3 Ways Salespeople Can Evade Dreaded Gatekeepers

Gatekeepers can only say no. Try these techniques for gaining access to their bosses who can say yes.
Marc Wayshak
Why Every Marketing Channel Won't Work for Your Business
Online Marketing

Why Every Marketing Channel Won't Work for Your Business

Understanding which marketing strategies maximize your investment takes understanding, patience and experimentation.
Jonathan Long
Fixating On How You're Different Can Hurt Your Marketing
Take It From The Pros

Fixating On How You're Different Can Hurt Your Marketing

People don't want to read murky explanations of what sets you apart. They want to know what's in it for them.
Kimanzi Constable
5 Surefire Ways to Improve Your Site's Online Reviews
Online Reviews

5 Surefire Ways to Improve Your Site's Online Reviews

Having negative online reviews about your site is not the same as having 'bad' reviews. This writer explains the difference.
Toby Nwazor
Get Others to Tell Your Story, and More Personal Branding Lessons from President Trump
Take It From The Pros

Get Others to Tell Your Story, and More Personal Branding Lessons from President Trump

The President demonstrates what to do -- and not do -- to build a solid personal brand.
Mark S. Babbitt
What Businesses Can Learn from #DeleteUber
Crisis Management

What Businesses Can Learn from #DeleteUber

Is your company prepared for a brand crisis?
Len Devanna
The Best Days to Send Email Campaigns and Other Email Marketing Tips
Email Marketing

The Best Days to Send Email Campaigns and Other Email Marketing Tips

Email marketing can be an effective way to drive business, but it requires that you invest time into a strategy.
Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions
Advertising

Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions

The Avocados From Mexico campaign is writing the textbook on how social media can leverage traditional advertising.
Jill Schiefelbein
How Reviews Influence Women's Shopping Decisions (Infographic)
Infographics

How Reviews Influence Women's Shopping Decisions (Infographic)

It could be time to clean up your online reputation.
Rose Leadem
4 Ways to Get Noticed at a Crowded Trade Show
Trade Shows

4 Ways to Get Noticed at a Crowded Trade Show

People passing you by at the big show? Put some thought into what will attract them next time.
Danny Wong
Can You 'Feel' It? How to Use Emotional Decision-Making in Marketing
Marketing

Can You 'Feel' It? How to Use Emotional Decision-Making in Marketing

Marketing strategies that don't make us feel anything are boring and forgettable -- two things that you never want your brand to be.
Nathan Chan
The Conclusion to This Super Bowl Ad Was Deemed Too Controversial for TV
Super Bowl

The Conclusion to This Super Bowl Ad Was Deemed Too Controversial for TV

From Budweiser to Avocados From Mexico to 84 Lumber -- the ads from this year's Super Bowl got pretty political.
Rose Leadem
7 Popular Goal Setting Strategies That Will Help You Achieve Great Things on Social Media
Goals

7 Popular Goal Setting Strategies That Will Help You Achieve Great Things on Social Media

Here are some hacks to boost your social media marketing.
Kevan Lee
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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