Marketing

8 Reasons Why Your CEO Needs Influencer Marketing
Marketing

8 Reasons Why Your CEO Needs Influencer Marketing

Influencer marketing is an effective method to boost your brand's visibility.
Due
6 Tips to Double the Success of Your Video Marketing Campaign
Video Marketing

6 Tips to Double the Success of Your Video Marketing Campaign

Start with a story people care about, and don't forget that 'call to action' button.
Aj Agrawal
The Marketing Lessons I Learned From Pablo Escobar
Entrepreneur Network

The Marketing Lessons I Learned From Pablo Escobar

The notorious drug lord committed some horrible acts, but he also built and ran a business empire.
Daniel DiPiazza
4 Strategies for Generating High-Quality Leads Through Social Media
Social Media Marketing

4 Strategies for Generating High-Quality Leads Through Social Media

For starters, take your Facebook page seriously. Treat it like the great sales page it is (or should be).
Neil Patel
You Don't Need a Big Budget to Do Neuroscience Marketing
Online Marketing

You Don't Need a Big Budget to Do Neuroscience Marketing

All you need to do is to tap into your customer's subconscious mind. Well, maybe that does sound complex, so here are some tips that can help simplify the process.
Andrew Medal
4 Tips for Crafting the Ideal Sales Letter
Marketing Strategies

4 Tips for Crafting the Ideal Sales Letter

When writing a letter to sell a product, you should put yourself in the place of your prospective buyer and think of everything that person could desire.
Craig Simpson
How To Grow Your Affiliate Website Business
Affiliate Marketing

How To Grow Your Affiliate Website Business

As good as affiliate marketing sounds, be aware of the risks involved in running and building an affiliate business.
Thomas Smale
These Are the Best Times to Post on Social Media
Social Media

These Are the Best Times to Post on Social Media

Social media can make or break your brand. It's essential to know when and what to post.
Rose Leadem
The Marketing Step That You Can't Leave Out
Entrepreneur Network

The Marketing Step That You Can't Leave Out

The key to a successful marketing campaign is simple: Follow up.
4 Phases of Market Research to Ensure Success
Entrepreneurs

4 Phases of Market Research to Ensure Success

It's not enough to make a great product. People have to want it.
Ray Beharry
4 Tips to Find the Best Copywriter for Your Business
Marketing

4 Tips to Find the Best Copywriter for Your Business

Before you hire your company's copywriter make sure they fit these four qualities.
Craig Simpson
If These 4 Legacy Brands Can Get Their Message Across, So Can You
Marketing

If These 4 Legacy Brands Can Get Their Message Across, So Can You

Levi's, GE, UPS and IBM shared their most effective strategies at the Transition marketing conference.
Lydia Belanger
What Instagram Star Louise Delage Can Teach You About Marketing
Social Media Marketing

What Instagram Star Louise Delage Can Teach You About Marketing

How did a fake Instagram account go viral, win 47,000 followers and ultimately spread an important message?
Samuel Edwards
6 Steps to Creating a Branded YouTube Channel
Branding

6 Steps to Creating a Branded YouTube Channel

Learn how you can launch a YouTube channel for your business -- even if you aren't a video expert.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.