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Marketing

Growth Strategies

Build Your Brand by Cultivating Controversy

How to build your brand with new followers or with loyalists, by taking risks and playing with fire. After all, doesn't fortune favor the bold?
Office Tech

Cleaning Up Your Mailing List

Find out how merge purge and data hygiene can increase your sales and save you thousands of dollars.
Growth Strategies

Fun Ways Brands Are Betting on March Madness

It's that time of year when offices everywhere are abuzz with talk of brackets. Here's how some companies are turning that enthusiasm into buzz.
Email Newsletters

The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span

With consumers' attention spans at all time low, here is how to make sure people are reading your email-marketing messages.
Marketing

Iconic Images: Tell Us Your Favorite Company Logos

The search for the Leading Logos of 2014 is on. Send us your favorites.
Branding

Brand Like Your Company Really Matters

In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
Email Newsletters

Creating Brand Love Through Your Email Newsletter

Provide value to your business contacts and develop a loyal following with these eight steps.
Marketing

To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)

Going forward, your marketing department should look more like your IT department.
Social Media

How to Create a Live Event That Spurs Social Buzz

Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
Social Media

8 Ways to Get the Most Out of Instagram

The photo-sharing app can be an important tool to boost your brand's visibility. Here's how to make your Instagram presence shine.
Content Marketing

4 Big Misconceptions About Content Marketing

Creating quality content can pay off, as long as you adopt the right approach.
Names

7 Tips to Help You Remember Names Better

Whether you're trying to impress a prospective client, networking to find a job, or meeting new co-workers, you don't want to be caught forgetting someone's name.
Facebook Advertising

Get Ready for Video Ads in Your Facebook Newsfeed

The online networking service says it will screen ads for 'watchability' before they are allowed on its site.
Social Media

Apple Adds New 'Selfies' Section to App Store

Apples has gotten caught up in the selfie hype, launching a new section in the App Store called 'Sharing Selfies.'
Marketing

How to Tell if Your Social Media Efforts Are Paying Off

Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.