Marketing

The 5 Branding Rules of Attraction
Marketing

The 5 Branding Rules of Attraction

Your brand draws customers to your business. Here are the elements you should consider when designing it.
Jason Ankeny
Marketing

7 Ways to Make Your Business Card Your Best Marketing Tool

If you haven't put much thought into your business card, you're missing out on a great marketing opportunity. Here are seven ways your business card design and delivery can get you noticed.
Marketing

Google Glass Adds Facebook, Tumblr and 5 Other New Apps

Read about new Google Glass apps, Yahoo's interest in buying Tumblr, Jelly's major investors and more social-media news.
Brian Patrick Eha
 Facebook Hits and Misses Since Its IPO
Marketing

Facebook Hits and Misses Since Its IPO

A year after its initial public offering, we look back at the social media giant's highs and lows as a public company.
Kim Lachance Shandrow
Google+ Gets a Major Makeover
Social Media

Google+ Gets a Major Makeover

At its I/O developer's conference, Google said it is making more than 40 changes to its budding social network in an effort to simplify the design.
Jason Fell
What to Do If You Hate Your Brand
Marketing

What to Do If You Hate Your Brand

Four steps to building your brand into something that's more true to you.
Erika Napoletano
Penguin 2.0: What to Expect From Google's Next Search Update
Marketing

Penguin 2.0: What to Expect From Google's Next Search Update

Three tips for how you can prepare your site for another big wave of changes to search.
Eric Siu
3 Ways to Use LinkedIn to Grow Your Startup
Marketing

3 Ways to Use LinkedIn to Grow Your Startup

A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.
Brendan Brandt
Lessons From Fair Trade on How to Make Your Brand Message More Powerful
Marketing

Lessons From Fair Trade on How to Make Your Brand Message More Powerful

More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
Catherine Clifford
How Men and Women Use Social Media Differently (Infographic)
Marketing

How Men and Women Use Social Media Differently (Infographic)

When it comes to social media, men tend to spend more time on some sites, women on others.
Kevin Allen
Marketing

Networking Fundamentals to Boost Your Bottom Line

Effective networking involves more than just reaching out to people and showing your face at events. Here are four key ways to use networking as an effective growth strategy for your business.
Ivan Misner
YouTube Creates Paid Subscription Service for Brands
Marketing

YouTube Creates Paid Subscription Service for Brands

Read about YouTube's paid channels, Facebook's international growth, LinkedIn's new 'Channels' and more social-media news.
Jason Fell
The Esquire Guy's Guide to Media Interviews
Marketing

The Esquire Guy's Guide to Media Interviews

How to sound natural, deliver a difficult message, and the phases you should never say.
Ross McCammon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.