Marketing

Abercrombie & Fitch:  Bad Business or Smart Targeting?
Marketing

Abercrombie & Fitch: Bad Business or Smart Targeting?

Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
Jim Joseph
How to Use Customer Recommendations to Grow Your Business
Marketing

How to Use Customer Recommendations to Grow Your Business

Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.
Defining Your Brand: The First Step In Your Marketing Strategy
Marketing

Defining Your Brand: The First Step In Your Marketing Strategy

Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
Jim Joseph
New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic)
Marketing

New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic)

Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform.
Karen Tiber Leland
8 Things Startup Founders Should Know Before Writing a Book
Marketing

8 Things Startup Founders Should Know Before Writing a Book

If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
Lambeth Hochwald
How to Plan and Shoot YouTube Videos for Business
Technology

How to Plan and Shoot YouTube Videos for Business

From scripting to shooting, these tips can help you produce professional looking videos on a budget.
Michael Miller
5 Strategies to Build a Global Brand
Marketing

5 Strategies to Build a Global Brand

Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.
Gwen Moran
Your Secret Weapon in Sales? The Phone
Marketing

Your Secret Weapon in Sales? The Phone

If you're only using email and Twitter to reach new clients, you could be getting lost in the crowd. One solution could be to pick up the phone.
Colleen DeBaise
How Niche Players Can Compete Against Big Brands
Starting a Business

How Niche Players Can Compete Against Big Brands

Being the little fish in a small pond can be advantageous for young entrepreneurs.
Adam Toren
LinkedIn Tips: 10 Ways to Get the Most Out of Your Network
Marketing

LinkedIn Tips: 10 Ways to Get the Most Out of Your Network

To celebrate the social media giant's 10th birthday, read about best practices for business owners.
Jason Fell
Social Media Platform Allows Users to Crowdsource Relationship Advice
Starting a Business

Social Media Platform Allows Users to Crowdsource Relationship Advice

Can't just let it be? WotWentWrong.com offers assistance for the dumped.
Michelle Goodman
Amid Mobile Effort, LinkedIn Falls Short
Technology

Amid Mobile Effort, LinkedIn Falls Short

Read about LinkedIn's disappointing second-quarter forecast, Google's plans for your app activity data, Warren Buffett's new online presence, and more social-media news.
Brian Patrick Eha
What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies
Marketing

What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
Jim Joseph
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.