Marketing

No, Gmail's Promotions Tab Didn't Just Kill Email Marketing
Marketing

No, Gmail's Promotions Tab Didn't Just Kill Email Marketing

Slow down. Take a breath. Marketers don't need to panic over Google's new e-mail feature.
DJ Waldow
Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's
Marketing

Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's

PR maven Rebekah Epstein dishes on what not do when pitching to the media.
Rebekah Epstein
3 Ways Pinterest is Shaping Its Future
Marketing

3 Ways Pinterest is Shaping Its Future

The popular image-sharing site looks toward improved search results and expanding its ecommerce capabilities.
Katherine Gray
Yelp Posts Massive Earnings Increase But Still Hasn't Turned a Profit
Marketing

Yelp Posts Massive Earnings Increase But Still Hasn't Turned a Profit

The social-review site's massive growth can be attributed to an influx of advertisers, an analyst says.
Benjamin Kabin
Intuit to Give One Small Business a Free Super Bowl Ad
Marketing

Intuit to Give One Small Business a Free Super Bowl Ad

Financial-software firm Intuit launches a contest it's calling 'Small Business Big Game,' and the winning entrepreneur will score air time during the Super Bowl.
Catherine Clifford
10 States Without Sales Tax This Weekend
Marketing

10 States Without Sales Tax This Weekend

A look at how businesses can cash in on the upcoming sales-tax holidays around the U.S.
Jenna Goudreau
How Social Media Can Boost a Shop's Pet Projects
Marketing

How Social Media Can Boost a Shop's Pet Projects

A Los Angeles pet boutique needs to reposition its social-media efforts to help its business and its charitable efforts, our experts say.
Wensdy Von Buskirk
Lori Greiner's Advice on How to Get Your Invention on Store Shelves
Marketing

Lori Greiner's Advice on How to Get Your Invention on Store Shelves

The 'Shark Tank' investor and inventor of over 400 products offers her advice to move your product from idea to sales.
Christopher Hann
Marketing's Best Kept Secret
Take It From The Pros

Marketing's Best Kept Secret

Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
Debra Kaye
Where Back-to-School Shopping Dollars Are Going (Infographic)
Marketing

Where Back-to-School Shopping Dollars Are Going (Infographic)

A new survey examines what parents are shopping for and where and how much they plan to spend.
Kathleen Davis
Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit
Marketing

Advertisers Are Sabotaging Competitors' Brands to Get Them Banned From Reddit

Some social-media marketers have found a way to use Reddit's self-policing system against their competition.
How to Give Your Customers Exactly What They Want (Infographic)
Take It From The Pros

How to Give Your Customers Exactly What They Want (Infographic)

If you take very good care of your customers, they can become evangelists for your business.
Catherine Clifford
What NASA Can Teach You About Social-Media Marketing
Marketing

What NASA Can Teach You About Social-Media Marketing

A look at three strategies that business owners can put to work for their own social campaigns.
Rick Mulready
Catering to Boomers, a Cell Phone Company Takes Off
Marketing

Catering to Boomers, a Cell Phone Company Takes Off

Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.
Sarah Max
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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