Marketing

Perfecting the Art of Cold Calling
Starting a Business

Perfecting the Art of Cold Calling

Dread the idea of calling prospects you haven't met yet? Using these tips can make cold calling easier for beginners.
Entrepreneur Staff
6 Steps to Connecting With Influential People
Leadership

6 Steps to Connecting With Influential People

How to create a more powerful network.
Gwen Moran
New to Digital Marketing? How to Keep 'Face Time' With Customers
Marketing

New to Digital Marketing? How to Keep 'Face Time' With Customers

Expert Jason Falls answers a business owner's question on how to maintain that personal connection to customers when you're using digital marketing methods.
Colleen DeBaise
5 Lessons for Brands From the Burger King Twitter Hack
Franchises

5 Lessons for Brands From the Burger King Twitter Hack

The company regained control of its Twitter feed after hackers overtook it for hours. Here's what brands need to know.
Kevin Allen
The ABCs of Twitter, Part II
Social Media

The ABCs of Twitter, Part II

The second in our two-part series offers an insider's guide to the most common Twitter terms so you’ll understand the basics when you start Tweeting.
Ted Prodromou
7 Steps to Get Publicity for Your Business
Starting a Business

7 Steps to Get Publicity for Your Business

Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
Entrepreneur Staff
3 Social Media Lessons from Ford
Marketing

3 Social Media Lessons from Ford

Scott Monty shares the auto giant's secret to success at New York's Social Media Week.
Jason Fell
3 Ways to Make Your Brand Memorable on Social Media
Marketing

3 Ways to Make Your Brand Memorable on Social Media

Advice from business leaders who have mastered the art of social media marketing.
Lindsay LaVine
The ABCs of Twitter, Part I
Marketing

The ABCs of Twitter, Part I

This quick-hitting insider's guide to the most common Twitter terms can help you jump in and start Tweeting. First of a two-part series.
Ted Prodromou
No Marketing Budget? 3 Proven Strategies for Direct Selling
Marketing

No Marketing Budget? 3 Proven Strategies for Direct Selling

For cash-strapped startups, spending big bucks on marketing isn't a possibility. Instead, here's how to drum up customers directly.
Michael Costigan
10 Marketing Masterworks
Marketing

10 Marketing Masterworks

From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention.
Jennifer Wang
7 Ways to Create More Engaging Videos That Rank Higher in YouTube
Marketing

7 Ways to Create More Engaging Videos That Rank Higher in YouTube

What you need to know when it comes to creating videos people can find and will want to watch.
James Wedmore
How YouTube Went From Startup to the World's Largest Video-Sharing Site
Starting a Business

How YouTube Went From Startup to the World's Largest Video-Sharing Site

Twenty-two key turning points in the social media company's history.
How to Design Your Business Logo
How To

How to Design Your Business Logo

Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.
Entrepreneur Staff
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.