Marketing

Marketing

10 Tips for Writing Better Online Marketing Content

When a customer starts the conversation, it takes more to keep it going than a standard sales push.
Marketing

How to Generate Ideas For Your YouTube Videos

Not sure what your YouTube videos should be about? These 10 questions will help you generate ideas that attract the type of audience you want.
Marketing

The Key Ingredients to a Winning Mobile Content-Marketing Strategy

What you should consider when developing marketing content for customers on tablets and smartphones.
Take It From The Pros

Chase Offers Small Businesses a Chance at $250,000 and a Trip to Google

Winners of the Mission Main Street Grants program will each receive a $250,000 grant and a two-day trip to Google's headquarters for a small-business marketing workshop.
Marketing

What Donald Trump, Martha Stewart and Other Entrepreneurs Tweeted About the U.S. Government Shutdown

Politics and business don't always mix but these owners spoke out about the shutdown.
Marketing

4 Steps to Building A Profitable Digital Newsletter

Find the right market, target your approach and you can make a living off your digital newsletter. Here's how.
Take It From The Pros

Hobby Lobby Backtracks After Reportedly Refusing to Stock Jewish Holiday Goods

Hobby Lobby, the fast-growing U.S. crafts chain, is re-evaluating its merchandise strategy in the wake of a report that claims the chain refused to stock Hanukkah goods due to its founder's 'Christian...
Take It From The Pros

Why Barilla's CEO Has Demographics Working Against Him

Guido Barilla's remarks last week that the pasta company will never feature gay families in its ads isn't just offensive, it's missing the mark when it comes to targeting customers.
Take It From The Pros

How to Attract the Right Clients and Other Must-Read Business Tips

A look at how to get clients who are a good fit for you, why you should tweet less about your company and more advice for business owners.
Marketing

Google Announces 'Hummingbird,' an Algorithm Change to Handle More Complex Searches

The update is the biggest change to the search engine in its 15-year history.
Marketing

Social Search: What It Is and How to Add It to Your Marketing Strategy

As your social media postings become more important in search, digital marketing expert Stephen Woessner offers up some tips on leveraging this tool.
Marketing

9 Ways to Reach Customers on YouTube

Find out how to use YouTube as a low-cost marketing tool to generate new customers and sales.
Marketing

6 Steps to a Return Policy That Will Score You More Sales

When REI recently changed its 'no questions asked' return policy to a year limit, people started debating the best approach. Here are six steps to get the most out of your policy.
Marketing

Sound Advice: How to Make Your Voice More Effective

How you articulate reveals a lot about your sincerity, credibility and confidence. Here are some tips to use your voice more effectively the next time you pitch your business or give a presentation.
Marketing

How to Innovate in E-commerce

Zappos Labs brings startup spirit to an online powerhouse.
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