Marketing

An Inside Look at Facebook Home
Marketing

An Inside Look at Facebook Home

Is it worth downloading? Here's what works and what doesn't.
What You Can Learn From the Boston Bombing Social-Media Circus
Marketing

What You Can Learn From the Boston Bombing Social-Media Circus

The use and abuse of social media following the Boston bombings, the good and bad of Twitter Music and more social-media news.
Brian Patrick Eha
Creating Viral Tweets for Your Business
Social Media

Creating Viral Tweets for Your Business

How to create Twitter content that's forwarded over and over again.
Ted Prodromou
Survey Points to Challenges Entrepreneurs Face When Using Social Media
Marketing

Survey Points to Challenges Entrepreneurs Face When Using Social Media

One in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing this spring, according to a recent Manta survey. Here are two challenges they face and how to best address them.
Karen Tiber Leland
Crisis Mode: How to React Over Social Media
Marketing

Crisis Mode: How to React Over Social Media

Start by acting like a human, not a marketing robot.
Link Building: 12 Ways to Get Other Sites to Link to Yours
Marketing

Link Building: 12 Ways to Get Other Sites to Link to Yours

Links from other sites help improve your site's popularity. Use these tactics to increase the response rate to your email link requests.
Change the Rules: 5 Ways to Bring Mission Into Your Business
Marketing

Change the Rules: 5 Ways to Bring Mission Into Your Business

Weaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line.
Yanik Silver
5 Pay-Per-Click Mistakes That Can Cost You Money
Marketing

5 Pay-Per-Click Mistakes That Can Cost You Money

Tips for steering clear of common advertising pitfalls.
Eric Siu
5 Secrets to Winning More Sales
Marketing

5 Secrets to Winning More Sales

Sales isn't about effort. It's about results. Too many entrepreneurs fill their time with busy work, rather than really going after customers. Here are five ways to set yourself on a path to selling success.
Grant Cardone
What Brands Can Learn About Social-Media Authenticity From Kobe Bryant
Social Media

What Brands Can Learn About Social-Media Authenticity From Kobe Bryant

Ideas for how you can share your brand personality and connect with followers on sites like Facebook and Twitter.
Scott Levy
Social Media Security Lessons From the U.S. Army
Marketing

Social Media Security Lessons From the U.S. Army

Tough tips for training employees on the do's and don'ts of posting about your company.
Kim Lachance Shandrow
10 Questions to Ask Before Determining Your Target Market
Marketing

10 Questions to Ask Before Determining Your Target Market

A guide to understanding your customers and how your product meets their needs.
Alina Dizik
How Other Companies Manage Social Media (Infographic)
Marketing

How Other Companies Manage Social Media (Infographic)

The inside scoop on how your industry peers measure social media and staff their teams.
Kristin Piombino
Foursquare Gets a Big Financial Lifeline and Revamps Its App
Marketing

Foursquare Gets a Big Financial Lifeline and Revamps Its App

Foursquare improves its search features, LinkedIn gets a news reader, Tumblr puts the kibosh on Storyboard and more social-media news.
Brian Patrick Eha
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.