Marketing

Promote Your Product Quickly by Tapping the Internet's Influencers
Marketing

Promote Your Product Quickly by Tapping the Internet's Influencers

The founder of the online product showcase Grommet explains how to become an Internet sensation.
Grant Davis
Bonnaroo's Founder on Hosting a Blockbuster Bash
Marketing

Bonnaroo's Founder on Hosting a Blockbuster Bash

Rick Farman, the co-founder of Superfly Presents, the company behind music festival Bonnaroo, offers advice about successful events.
Andrea Huspeni
Bonnaroo Founder's 9 Tips for Throwing a Blockbuster Bash
Starting a Business

Bonnaroo Founder's 9 Tips for Throwing a Blockbuster Bash

Rick Farman, the co-founder of Superfly Presents, the production company behind music festival Bonnaroo, provides young entrepreneurs advice about crafting a successful event.
Andrea Huspeni
Digital Marketing: It's Not Just Business, It's Personal
Marketing

Digital Marketing: It's Not Just Business, It's Personal

Forging strong connections with your customer requires not just skill but a human touch. Our Team Digital, a group of marketing experts, explains how to strike the right balance.
Linda Lacina
3 People to Follow on Vine for Branding Ideas
Take It From The Pros

3 People to Follow on Vine for Branding Ideas

Consider these examples for successfully marketing and branding yourself on Twitter's mobile app for video.
Ashley Lee
When Marketing Online, Be Natural and Earn Trust
Take It From The Pros

When Marketing Online, Be Natural and Earn Trust

Join our live discussion about best digital marketing tips with experts DJ Waldow, Peter Shankman and Rick Mulready, hosted by Entrepreneur's Jason Fell.
Jason Fell
The Best and Worst Times to Post to Social Media (Infographic)
Marketing

The Best and Worst Times to Post to Social Media (Infographic)

Make sure as many fans as possible see your updates. Follow these general time guidelines.
Kristin Piombino
The World's Most Meaningful Brands (Infographic)
Take It From The Pros

The World's Most Meaningful Brands (Infographic)

A new study by a French market research firm finds that the most meaningful brands outperform the stock market.
Catherine Clifford
4 Ways to Turn Online Relationships Into Valuable Business Contacts
Marketing

4 Ways to Turn Online Relationships Into Valuable Business Contacts

Follow these steps to bring your social network to life.
Lewis Howes
The Social Media Rules for CEOs
Marketing

The Social Media Rules for CEOs

Twitter, Facebook and Youtube are usually the domain of one of your employees, but if want to get involved, here are the things you should consider.
Christopher Hann
SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic
Marketing

SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic

Give users more information in web search results and you'll improve the chances that they click on your link.
Brent Gleeson
Marketing

Chase Small-Business Customers to Get $1 Million in Twitter Ads

The banking and social media giants teamed up in an effort to reach out to small-business owners.
Catherine Clifford
How to Harness the Power of Internet Memes for Your Business (Infographic)
Marketing

How to Harness the Power of Internet Memes for Your Business (Infographic)

The origins of the popular Internet phenomenon, and three tips for creating shareable content for your company.
Kathleen Davis
Read This Email. Why Again?
Marketing

Read This Email. Why Again?

Many small businesses promote their products, services and discounts through emails. But how do you get customers reading? Our Team Digital has the answer.
Colleen DeBaise
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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