Marketing

Take It From The Pros

Branding Made Personal: 3 Steps to Building a Stellar Personal Brand

Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are three components to keep in mind.
Karen Tiber Leland
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.
Take It From The Pros

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
Jim Joseph
How to Become a Media Darling
Marketing

How to Become a Media Darling

A spot on a major media outlet's ranking can spell big-time exposure for an entrepreneur. Here's how to turn the heads of the editors who create them.
Sarah J. Robbins
How You Should Be Using LinkedIn -- But Probably Aren't
Marketing

How You Should Be Using LinkedIn -- But Probably Aren't

LinkedIn is more than just a site for networking and job hunting. It's a valuable resource for employees, employers and businesses. Here's how to make the most of it.
How to Upload and Optimize YouTube Videos for SEO
Marketing

How to Upload and Optimize YouTube Videos for SEO

Here are tips for making sure you've uploaded your videos correctly and that viewers can find them.
Michael Miller
How to Make the Most of YouTube's New Redesign
Take It From The Pros

How to Make the Most of YouTube's New Redesign

The video site's new One Channel design rolls out today. Here's a look at how businesses are optimizing their channels, and how you can, too.
Zara Stone
Social Media Is Getting Nasty. How Can You Rise Above It?
Marketing

Social Media Is Getting Nasty. How Can You Rise Above It?

With social media widening its reach by the day, etiquette is getting the ax. We provide some tips on how to avoid succumbing to snarky behavior.
Brendan Brandt
Technology

Mobile App Marketing 101: How to Spread the Word About Your App

You have to be savvy about marketing your app if you want it to be a success. Waiting until it goes on the market is too late. Here are six strategies to help you get started.
Rahul Varshneya
Are Color Trends Important in Product Design?
Take It From The Pros

Are Color Trends Important in Product Design?

Color can have a huge emotional impact on customers, but that doesn't mean you need to change your product line to follow trends. Here are the elements of color theory you should consider.
Why Engaging Online Content Is a Must for SEO
Marketing

Why Engaging Online Content Is a Must for SEO

How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
Jayson DeMers
9 Tips to Power Up Your Social Media
Marketing

9 Tips to Power Up Your Social Media

Social media posts tell a story about you and your brand. Here are cautions to heed, trends to follow, and steps to take as you build your social media brand personality.
SoLoMo and How It Can Help Your Marketing
Marketing

SoLoMo and How It Can Help Your Marketing

The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful, but it could signal the next evolution of local advertising.
Jason Ankeny
How to Turn Your Startup Into a Lean, Mean Marketing Machine
Marketing

How to Turn Your Startup Into a Lean, Mean Marketing Machine

Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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