Marketing

How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand
Marketing

How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand

Ben Flajnik, star of ABC's hit show 'The Bachelor,' describes the rigors and advantages of starting up in the spotlight.
Matt Villano
Google Updates AdWords to Simplify Advertising Across Multiple Devices
Marketing

Google Updates AdWords to Simplify Advertising Across Multiple Devices

New version of the popular tool will give advertisers more options.
Jason Fell
27 Expendable Phrases to Cut from Your Marketing Copy
Marketing

27 Expendable Phrases to Cut from Your Marketing Copy

Readers are pressed for time, so stop muddling your point. Eliminate these phrases and improve the readability of your content.
'The Story of Stuff' and How Startups are Heeding Its Message
Marketing

'The Story of Stuff' and How Startups are Heeding Its Message

Consumerism may have hit a highpoint in the last several decades, but these days the real opportunity resides in our closets. Here's a look at the rise of resale startups.
Michael Phillips Moskowitz
Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now
Marketing

Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now

These types of posts can help spur new content ideas for your business blog.
AJ Kumar
3 Must-Know Basics to Managing Your Company's Social Media
Marketing

3 Must-Know Basics to Managing Your Company's Social Media

We found three companies that know what they're doing when it comes to social media marketing, and picked their brains for the best advice to get you started.
Lindsay LaVine
5 Marketing Lessons From the Super Bowl's Most Popular Commercials
Marketing

5 Marketing Lessons From the Super Bowl's Most Popular Commercials

What small-business owners can learn from the best of the big budget ads.
Stephanie Vozza
How Oreo, Other Brands Dominated Twitter During the Super Bowl Power Outage
Marketing

How Oreo, Other Brands Dominated Twitter During the Super Bowl Power Outage

What you can learn about tweeting about trending topics from marketing giants.
Jason Fell
How Brands Could Benefit From Pinterest's Recent Changes
Marketing

How Brands Could Benefit From Pinterest's Recent Changes

The popular social network is remodeling to make the site even more visual, and it's looking for volunteers.
Kevin Allen
Social Engagement Boosts Quirky Clothing Line
Starting a Business

Social Engagement Boosts Quirky Clothing Line

Online fashion upstart Betabrand is on a mission to create the world's first truly social clothing company.
Jennifer Wang
Facebook's Earnings: Mobile Ads Drive Serious Revenue
Marketing

Facebook's Earnings: Mobile Ads Drive Serious Revenue

How Facebook grows its mobile revenue, Foursquare's new app for local businesses, Super Bowl advertisers embrace YouTube and more social-media news.
Brian Patrick Eha
Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart
Marketing

Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
Margaret Littman
Super-Bowl Commercials Through a Marketer's Eyes
Marketing

Super-Bowl Commercials Through a Marketer's Eyes

If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
Karen Tiber Leland
Marketing Wizard Seth Godin on Success and Inspiration
Growth Strategies

Marketing Wizard Seth Godin on Success and Inspiration

He has one of the most-loved marketing blogs, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort to cultivate a following. Here, in his first-ever major profile, Seth Godin shares how he does it.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.