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Marketing

Content

The 7 Secrets to Shareable Content

There are specific triggers that prompt people to spread a message. Here's how you can utilize them.
Blogging

6 Tips for Wooing Customers With an Enchanting Business Blog

Blogging can be difficult work. Follow these rules and you may find yourself winning more business than you can deal with.
SXSW

The Truth About the Cronut Creator's Cookie Shots at SXSW

Thanks to a commitment to big ideas, a dessert became one of the breakout launches at SXSW.
Social Media

This Wildly Popular Facebook Page Is Becoming a TV Series

Forget pilot season. The Science Channel is developing a new TV series inspired by the 'I F--ing Love Science' Facebook page.
SXSW

Beyond Free Drinks: Clever Marketing Lessons From SXSW

Get remembered at huge events by solving people's problems.
Logos

Think You Can Skimp on a Logo? Think Again.

Much of a brand's personality starts with its logo. Here are a few tips on making sure your logo stands out from the rest.
Conferences

Facebook to Hold Its First Developer Conference Since 2011

The conference, to be held in San Francisco on April 30, will focus on the development of mobile apps.
Business Circle

Why Your Ecommerce Site Is Losing Money (Infographic)

More than 67 percent of online shopping carts are abandoned before purchases are made. Here's how to fix the problem on your website.
Marketing

Millennials Spend 18 Hours a Day Consuming Media -- And It's Mostly Content Created By Peers

A new survey shows adults 18 to 35 are more plugged in than ever. Here's what brands need to know.
Marketing

Social Media is Great, But Don't Forget Old School Marketing

Having a digital-only strategy leaves many potential customers out of the equation and ultimately stunts your chances of boosting your brand.
Instagram

This Woman's Massive Instagram Following Helped Her Launch a Business

A New Jersey mom's journey from social media star to entrepreneur.
Email

Want to Make Email Subscribers Unhappy? Do These 6 Things.

No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
Instagram

4 Ways Brands Can Hit the Social Jackpot With Instagram Direct

Instagram Direct was launched late last year but only a handful of companies are utilizing it to grow their brand. Here we highlight how one business did it correctly and struck social-currency gold.
Connected Entrepreneur

How Brevity Keeps Us Connected

The founder of Shorty Awards, an event recognizing great social media, talks about how pithy posts keep us connected and make us better communicators.
Facebook Marketing

These Are the Types of Posts People Share the Most on Facebook

If you want your content to be seen on Facebook, these types of updates can get you the most traction.