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Marketing

Social Media

10 Signs You're Using Social Media Wrong

If you fall into any of these traps, it's time to reevaluate your strategy.
Online Marketing

The Fastest Way to Sabotage Your Marketing Campaign

Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
Marketing

What Disney and Playboy Can Teach You About Branding

Here's what you can learn from brands that are still going strong more than 50 years after their founding.
Websites

Content to Keep Off Your Website

When designing your site, be aware of these content strategies, so you don't do more harm than good.
Trep Talk

Cheezburger Founder Ben Huh and the Importance of Making Smaller Bets

The founder and CEO of Cheezburger talks to Entrepreneur.com about rebounding and lessons learned.
Marketing

In Love and in Business, Trust Is the Beginning, Middle and End of the Story

Four out of five customers report they are more willing to give personal information to brands they trust, according to a new survey.
Social Media Policies

A Lesson in Oversharing: Dad Loses $80,000 Because Daughter Blabbed on Facebook

Social media is a tool that can be easily abused. Make sure your employees don't overshare like this teen did.
SXSW 2014

SXSW: Show Us Your Awesome Swag

Entrepreneur.com wants the super swag you've picked up at SXSW.
Pinterest

How You Can Get More Pinterest Followers (Infographic)

Did you know that Pinterest drives more revenue than Facebook and Twitter? Every Pinterest follower is valuable, and you want as many as you can get.
Online Advertising

8 Ways to Write Terrible Online Ads

If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
Linkedin

To Get the Most Out of LinkedIn Groups, Follow These Guidelines

If utilized correctly, LinkedIn Groups can be an amazing resource for entrepreneurs and small businesses. Otherwise, they can just be a waste not.
Social Media

14 Tools Every Entrepreneur Needs for Managing Social Media

With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.
Publishing

Want Clients to Know You Before a Pitch? Write a Book.

Being an author can help you expand your network of customers by making you an authority on a topic.
Email Marketing

Want Customers to Open Your Emails? Read This.

Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
SEO

6 Steps to Take Today to Improve Your Google Search Results

Start building the foundation of successful reputation management with these improvements to your website.