Marketing

Want to Charm Customers or Clients? Channel Your Inner Politician
Marketing

Want to Charm Customers or Clients? Channel Your Inner Politician

No one can work a room like a politician. Here are a few tips for using their powers of persuasion to help you better communicate.
Adam Toren
How to Stay Motivated When the Going Gets Rough
Marketing

How to Stay Motivated When the Going Gets Rough

When a project fails or the business hits a cold streak, the temptation to hideout is strong. But don't. Business coach Antonio Neves offers three tips for how to stay motivated, even when things don't go your way.
Antonio Neves
How to Defend Your Designs Against Knockoffs
Marketing

How to Defend Your Designs Against Knockoffs

There are many ways to fight copycats--and they may even lead to opportunities.
Caroline Tiger
How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand
Marketing

How Reality TV Helped One Young Trep Jump-Start His Fledgling Brand

Ben Flajnik, star of ABC's hit show 'The Bachelor,' describes the rigors and advantages of starting up in the spotlight.
Matt Villano
Google Updates AdWords to Simplify Advertising Across Multiple Devices
Marketing

Google Updates AdWords to Simplify Advertising Across Multiple Devices

New version of the popular tool will give advertisers more options.
Jason Fell
27 Expendable Phrases to Cut from Your Marketing Copy
Marketing

27 Expendable Phrases to Cut from Your Marketing Copy

Readers are pressed for time, so stop muddling your point. Eliminate these phrases and improve the readability of your content.
'The Story of Stuff' and How Startups are Heeding Its Message
Marketing

'The Story of Stuff' and How Startups are Heeding Its Message

Consumerism may have hit a highpoint in the last several decades, but these days the real opportunity resides in our closets. Here's a look at the rise of resale startups.
Michael Phillips Moskowitz
Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now
Marketing

Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now

These types of posts can help spur new content ideas for your business blog.
AJ Kumar
3 Must-Know Basics to Managing Your Company's Social Media
Marketing

3 Must-Know Basics to Managing Your Company's Social Media

We found three companies that know what they're doing when it comes to social media marketing, and picked their brains for the best advice to get you started.
Lindsay LaVine
5 Marketing Lessons From the Super Bowl's Most Popular Commercials
Marketing

5 Marketing Lessons From the Super Bowl's Most Popular Commercials

What small-business owners can learn from the best of the big budget ads.
Stephanie Vozza
How Oreo, Other Brands Dominated Twitter During the Super Bowl Power Outage
Marketing

How Oreo, Other Brands Dominated Twitter During the Super Bowl Power Outage

What you can learn about tweeting about trending topics from marketing giants.
Jason Fell
How Brands Could Benefit From Pinterest's Recent Changes
Marketing

How Brands Could Benefit From Pinterest's Recent Changes

The popular social network is remodeling to make the site even more visual, and it's looking for volunteers.
Kevin Allen
Social Engagement Boosts Quirky Clothing Line
Starting a Business

Social Engagement Boosts Quirky Clothing Line

Online fashion upstart Betabrand is on a mission to create the world's first truly social clothing company.
Jennifer Wang
Facebook's Earnings: Mobile Ads Drive Serious Revenue
Marketing

Facebook's Earnings: Mobile Ads Drive Serious Revenue

How Facebook grows its mobile revenue, Foursquare's new app for local businesses, Super Bowl advertisers embrace YouTube and more social-media news.
Brian Patrick Eha
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.