Marketing

4 Marketing Hazards to Avoid
Marketing

4 Marketing Hazards to Avoid

Don't let a small mistake give you big problems. Here are four missteps that can quickly sabotage your well-crafted boomer and senior marketing campaign.
Marketing to Teens? What You Need to Know About Tumblr
Marketing

Marketing to Teens? What You Need to Know About Tumblr

A recent survey of teenage and young-adult social media users found that people in those age groups prefer Tumblr to Facebook or Twitter.
Matt Wilson
10 Questions to Ask Before Hiring a PR Firm
Marketing

10 Questions to Ask Before Hiring a PR Firm

From measuring success to costs and services, here's what you need to know before turning to a public relations firm.
Jane Porter
Hate Small Talk? How to Break the Ice When Networking for Business
Marketing

Hate Small Talk? How to Break the Ice When Networking for Business

The fear of small talk is a common objection for those who shy away from networking. But ice-breakers can be yours for the asking
Ivan Misner
Make Your Videos More Likely to Go Viral
Marketing

Make Your Videos More Likely to Go Viral

What makes some videos instant Internet hits while others remain under the radar? We provide tips to help your videos get noticed -- and maybe even go viral -- on the Web.
How Facebook's Graph Search Could Help Businesses
Marketing

How Facebook's Graph Search Could Help Businesses

Facebook's major new feature, YouTube's rising competition, the end of LinkedIn Answers and more social-media news.
Brian Patrick Eha
Can Lance Armstrong Rebuild His Brand?
Marketing

Can Lance Armstrong Rebuild His Brand?

The former professional cyclist whose mythic comeback story captivated the world now faces a crisis of trust and an opportunity for redemption. Here's what entrepreneurs can learn from his story.
Brian Patrick Eha
3 Things You Need to Know Before Getting Started in Local Mobile Advertising
Marketing

3 Things You Need to Know Before Getting Started in Local Mobile Advertising

Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
Kathleen Davis
3 Tools for Backing-Up Your Social Media Accounts
Technology

3 Tools for Backing-Up Your Social Media Accounts

Your old tweets and Facebook posts may come in handy someday. Here's how to make sure they aren't lost forever.
Cynthia Boris
Facebook's Graph Search Holds Promise for Social Marketing
Marketing

Facebook's Graph Search Holds Promise for Social Marketing

The beta release of Facebook's new search function is important to marketers because of its potential impact on advertising and purchase decisions.
Rick Mulready
Co-Marketing: Twice as Nice or Double the Trouble?
Marketing

Co-Marketing: Twice as Nice or Double the Trouble?

From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.
5 Lessons in Local Mobile Advertising from Big Brands
Marketing

5 Lessons in Local Mobile Advertising from Big Brands

Mobile advertising has the potential to spur customers to action in ways tradition advertising doesn't. Here are a few things you need to know to get it right.
Kathleen Davis
3 Alternatives to Using Google Adwords
Marketing

3 Alternatives to Using Google Adwords

A look at other advertising platforms that can boost your brand exposure online.
Kim Lachance Shandrow
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.