Marketing

Don't Get Too Excited: 4 Reasons Why Passion is the Enemy of Sales Success
Marketing

Don't Get Too Excited: 4 Reasons Why Passion is the Enemy of Sales Success

Having too much enthusiasm, a common condition among young treps, can bungle a deal before you even open your mouth. Here's how to temper your resolve and make the sale.
Gregg Schwartz
How the SEC and Bloomberg Are Embracing Social Media
Marketing

How the SEC and Bloomberg Are Embracing Social Media

The SEC's ruling on disclosures, Bloomberg terminals' addition of live Twitter feeds, the announcement of Facebook Home and more social-media news.
Brian Patrick Eha
What Happens When a Storefront and a Social Media Network Combine?
Marketing

What Happens When a Storefront and a Social Media Network Combine?

Storenvy mixes a no-cost e-commerce platform with community engagement.
Gwen Moran
What Not to Say on Twitter
Marketing

What Not to Say on Twitter

To make sure you don't put your foot in your mouth, a Twitter expert offers tips on what you should never say to your Twitter followers.
Ted Prodromou
Facebook Announces New 'Home' for Android
Technology

Facebook Announces New 'Home' for Android

The system creates a more immersive Facebook experience.
Rick Mulready
Forget What Your Customers Need; Branding Is About What They Want
Marketing

Forget What Your Customers Need; Branding Is About What They Want

Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
Jim Joseph
Twitter's New 'Cards' Include Features for Business
Marketing

Twitter's New 'Cards' Include Features for Business

Users can display photos, app information and products for sale.
3 Content Marketing Lessons From Big Brands
Marketing

3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
Ann Handley
Increasing Website Traffic: 6 Steps to Guest Blogging
Marketing

Increasing Website Traffic: 6 Steps to Guest Blogging

What you need to know about contributing articles to other sites and how it can raise your profile online.
Jayson DeMers
How to Promote a Website Through Link Building in 10 Easy Ways
How To

How to Promote a Website Through Link Building in 10 Easy Ways

If you're not sure where to begin when it comes to building links with other sites, this quick-hitting list is a great place to start.
How to Make the Most of a Sales Rejection
Growth Strategies

How to Make the Most of a Sales Rejection

You're bound to face rejection if you're in it to grow your business. Learning to take it in stride requires practice. Here are six ways to help you make the most of rejection.
Grant Cardone
4 Ways to Get Customers to Open Your Emails
Marketing

4 Ways to Get Customers to Open Your Emails

If no one is opening your emails, it's impossible for them to click through to your website or make a purchase. Follow these tips for better email marketing.
DJ Waldow
4 Ways to Spring Clean Your Brand
Marketing

4 Ways to Spring Clean Your Brand

Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.
Karen Tiber Leland
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.