Marketing

10 Questions to Ask When Managing Your Company's Online Reputation
Take It From The Pros

10 Questions to Ask When Managing Your Company's Online Reputation

What people say about your brand on the web can make or break your business. Here's how to take control of how your company comes across online.
Kim Lachance Shandrow
3 Deadly Mistakes to Avoid When Writing Blog Posts
Marketing

3 Deadly Mistakes to Avoid When Writing Blog Posts

If you want your website content to be taken seriously, steer clear of these missteps.
Jeff Havens
What You Can Learn From the Simple Brilliance of Chipotle's Design
Marketing

What You Can Learn From the Simple Brilliance of Chipotle's Design

The fast food Mexican grill franchise sets a standard for modern restaurants.
Christopher Hann
Social Media Service HootSuite Raises $165 Million in Big Financing Round
Marketing

Social Media Service HootSuite Raises $165 Million in Big Financing Round

Hootsuite raised $165 million in a round of financing, Facebook introduced post embedding and more social-media news that broke this week.
Brian Patrick Eha
Marketing

How to Sell What Customers Want and 4 More Business Tips From the Week

Read how to offer products that people want, build lasting business relationships and more.
Brian Patrick Eha
No, Gmail's Promotions Tab Didn't Just Kill Email Marketing
Marketing

No, Gmail's Promotions Tab Didn't Just Kill Email Marketing

Slow down. Take a breath. Marketers don't need to panic over Google's new e-mail feature.
DJ Waldow
Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's
Marketing

Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's

PR maven Rebekah Epstein dishes on what not do when pitching to the media.
Rebekah Epstein
3 Ways Pinterest is Shaping Its Future
Marketing

3 Ways Pinterest is Shaping Its Future

The popular image-sharing site looks toward improved search results and expanding its ecommerce capabilities.
Katherine Gray
Yelp Posts Massive Earnings Increase But Still Hasn't Turned a Profit
Marketing

Yelp Posts Massive Earnings Increase But Still Hasn't Turned a Profit

The social-review site's massive growth can be attributed to an influx of advertisers, an analyst says.
Benjamin Kabin
Intuit to Give One Small Business a Free Super Bowl Ad
Marketing

Intuit to Give One Small Business a Free Super Bowl Ad

Financial-software firm Intuit launches a contest it's calling 'Small Business Big Game,' and the winning entrepreneur will score air time during the Super Bowl.
Catherine Clifford
10 States Without Sales Tax This Weekend
Marketing

10 States Without Sales Tax This Weekend

A look at how businesses can cash in on the upcoming sales-tax holidays around the U.S.
Jenna Goudreau
How Social Media Can Boost a Shop's Pet Projects
Marketing

How Social Media Can Boost a Shop's Pet Projects

A Los Angeles pet boutique needs to reposition its social-media efforts to help its business and its charitable efforts, our experts say.
Wensdy Von Buskirk
Lori Greiner's Advice on How to Get Your Invention on Store Shelves
Marketing

Lori Greiner's Advice on How to Get Your Invention on Store Shelves

The 'Shark Tank' investor and inventor of over 400 products offers her advice to move your product from idea to sales.
Christopher Hann
Marketing's Best Kept Secret
Take It From The Pros

Marketing's Best Kept Secret

Trying to change customers' behavior so they'll use your product is a recipe for failure. Here are missteps to avoid.
Debra Kaye
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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