Marketing

Marketing

8 Steps to Planning for a Social-Media Crisis (Infographic)

Consider these practical points to help minimize the damage left to manage.
Take It From The Pros

Should Marissa Mayer Have Posed in Vogue?

Being an 'it girl' for tech may help Yahoo change its dated image, but it's causing a lot of controversy.
Marketing

Google Creates 'Helpouts,' a Video Service for One-On-One Expert Advice

Businesses and topic experts who use the new tool will be able to set and charge fees for their services, Google says.
Marketing

5 Secrets to Increasing Customer Retention -- and Profits

One-time customers aren't going to fuel the continued growth of your business. Retaining customers is crucial to your long-term success.
Marketing

Why Going Big on Social Media Can Backfire

Our ASK the Expert columnist PR maven Rebekah Epstein tells us why entrepreneurs should focus on only a few social media networks when looking to generate buzz.
Marketing

When It Comes to Customer Loyalty, Be Fun, Passionate and Stay Classy

Join our live discussion about best digital marketing tips with experts Joanna Lord and Brian Honigman, hosted by Entrepreneur's Jason Fell.
Marketing

How to Tweet With Purpose

Joining Twitter and amassing followers is just half the battle. You'll need to figure out how to keep them coming back -- and buy something when they do.
Marketing

5 Simple Tips for Marketing to Nerds

Nerds, geeks, eggheads and wonks are an influential audience -- Nerdist's Chris Hardwick offers tips to reach them.
Marketing

Burnt Out? How to Get Your Marketing Mojo Back

It can be easy to convey your passion for a product or service in the early days of a new business. As time goes by, not so much. Our Team Digital has advice.
Marketing

How to Use App Store Optimization to Get Attention

Making an app available is part of the equation. Helping people find it is a whole other ballgame.
Marketing

How to Create a 'Perfectly Optimized' Webpage for Search (Infographic)

So you know a thing or two about using keywords, but is your site actually built to be shared? Find out how to get it SEO-ready.
Marketing

What You Can Learn From Ashton Kutcher About Public Speaking

The 'Jobs' actor's stirring acceptance speech at the Teen Choice Awards is earning him considerable respect among speechwriters.
Business Moving Forward

Do This Before You Build Your Next App and Other Must-Read Business Tips

A look at why you shouldn't build an app on gut instinct alone, why you should release product features one at a time and more advice for business owners.
Take It From The Pros

5 Signs that You Need a New Logo

Has your business changed since you designed your logo? Does your competition's logo look better? Does your logo include a drop shadow? Read on for the warning signs that your logo needs a redesign.
Take It From The Pros

What's the Beef? Chipotle Faces Loyalty Issues Over Meat Standards

The fast-food chain's potential changes in hormones used to treat its cows might be problematic with its brand messaging. Here's lessons to take away for your own business.
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