Marketing

Why Bigger Isn't Better for Logo Design
Marketing

Why Bigger Isn't Better for Logo Design

Designing logos can be tricky. Designing logos for mobile apps can be downright confounding.
Matt Villano
Why Buying Backlinks Is Bad for SEO
Marketing

Why Buying Backlinks Is Bad for SEO

In this special 'Ask Entrepreneur' feature, search engine optimization expert Danny Sullivan on avoiding this costly mistake.
Danny Sullivan
Marketing

Merry Christmas: Time to Snuggle Up with Facebook, Twitter

While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
Jim Joseph
Beyond Basic SEO: When Hiring a Consultant Makes Sense
Marketing

Beyond Basic SEO: When Hiring a Consultant Makes Sense

In this special 'Ask Entrepreneur' feature, search engine optimization expert Danny Sullivan on the benefits of working with an SEO pro.
Danny Sullivan
How We Made $10,000 Using These 5 Content Marketing Tactics
Marketing

How We Made $10,000 Using These 5 Content Marketing Tactics

The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
Walter Chen
Online Shopping Site Offers Ethical Alternatives to Big Brands
Marketing

Online Shopping Site Offers Ethical Alternatives to Big Brands

The online recommendation engine and shopping site FashioningChange.com directs shoppers to "stylish, eco-friendly and ethical" alternatives for men's and women's apparel and accessories.
Jennifer Wang
Airports Aim to Make Travel More Enjoyable
Marketing

Airports Aim to Make Travel More Enjoyable

From yoga classes in Dallas to rocking chairs in Charlotte, N.C., airports gussy up the pre-flight experience.
Bruce Schoenfeld
Make Your Own Rules and Other Tips This Week
Marketing

Make Your Own Rules and Other Tips This Week

Why you shouldn't follow someone else's rules, how to make your marketing efforts stand out and more: our best tips of the week.
Brian Patrick Eha
How Creative Thinking Can Nab a Coveted Celeb Endorsement
Marketing

How Creative Thinking Can Nab a Coveted Celeb Endorsement

Targeted marketing and persistence make for a powerful combo on the endorsement front.
Lambeth Hochwald
5 Secrets to Producing Better Webinars
Marketing

5 Secrets to Producing Better Webinars

If done well, webinars can drive sales and increase customer loyalty. Here's how to make yours stand out.
Lewis Howes
The 10 Most Useless Buzzwords
Marketing

The 10 Most Useless Buzzwords

You might want to drop these words and phrases from your business vocabulary -- starting right now.
Michael Sebastian
3 Surprising Ways to Find New Clients
Marketing

3 Surprising Ways to Find New Clients

Defy convention and employ these unconventional methods for connecting with new customers.
Erika Napoletano
How to Figure Out Exactly What Your Customers Want
Marketing

How to Figure Out Exactly What Your Customers Want

The majority of companies don't know which of their products and services are most valued by the people who pay for them -- here's how to get it right.
Christopher Hann
How to Get Your Podcast Found in iTunes Search
Marketing

How to Get Your Podcast Found in iTunes Search

From using keywords to your number of subscribers, what you need to know about getting discovered in Apple's online marketplace.
AJ Kumar
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.