Marketing

Marketing Strategies for the Future
Marketing Strategies

Marketing Strategies for the Future

Yesterday's marketing plan won't work in tomorrow's world. Follow the leaders by redesigning your strategies around 3 essential questions.
Networking Skills That Win You Referrals
Marketing

Networking Skills That Win You Referrals

Understanding people's behavioral styles can help you earn more business.
Ivan Misner
How to Spread the Word Through Content Marketing
Starting a Business

How to Spread the Word Through Content Marketing

Five tips for getting your online content marketing message right.
Katherine Duncan
Creating a Blueprint for Your Brand Strategy
Starting a Business

Creating a Blueprint for Your Brand Strategy

The basics of what a branding strategy is and how to create one for your startup.
Entrepreneur Staff
3 Social Media Startups to Watch From SXSW 2013
Marketing

3 Social Media Startups to Watch From SXSW 2013

The 'next big thing' in social media might not have debuted this week, but SXSW 2013 was not without noteworthy startups.
Jason Fell
3 Steps to Streamlining and Improving Your Twitter Account
Marketing

3 Steps to Streamlining and Improving Your Twitter Account

Consider these tips for getting the most out of your company's experience on the popular social network.
Cynthia Boris
Don't Waste Another Networking Opportunity: 6 Tips for Following Up
Marketing

Don't Waste Another Networking Opportunity: 6 Tips for Following Up

With SXSW in full swing, effective networking strategies -- including ideas for following up -- should be top of mind.
Matthew Toren
Where to Spend Your Marketing Dollars
Marketing

Where to Spend Your Marketing Dollars

Marketing expert Karen Leland talks about why business owners should spend upfront on marketing.
Colleen DeBaise
5 Tips for Hiring an All-Star Marketing Team
Inspiring Your Team

5 Tips for Hiring an All-Star Marketing Team

Consider these tips for hiring the team who can take your marketing to the next level.
Joanna Lord
SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered
Marketing

SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered

Few startups would balk at the opportunity to make a big splash at SXSW Interactive. We check in with three startups that hope to do just that.
Kara Ohngren Prior
4 Tips for Using Facebook's Redesigned News Feed
Marketing

4 Tips for Using Facebook's Redesigned News Feed

The new design focuses on larger images and emphasizing content from friends and brands people like.
Rick Mulready
Networking Strategies for People Who Hate Networking
Marketing

Networking Strategies for People Who Hate Networking

Three quick tips to make real connections in business -- and take the nervousness out of networking.
Colleen DeBaise
With TweetDeck Gone, 6 Alternative Tools for Managing Social Media
Technology

With TweetDeck Gone, 6 Alternative Tools for Managing Social Media

The popular Twitter app will evolve into a web-based version. If you're looking for alternatives, we've got them.
Kevin Allen
The Marketer's Guide to Instagram
Marketing

The Marketer's Guide to Instagram

From taking engaging pictures to using hashtags to using more advanced tools, here's how to kick off your company's Instagram strategy.
AJ Kumar
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.