Marketing

How to Sell a Product: 5 Ways to Sell Itself
Take It From The Pros

How to Sell a Product: 5 Ways to Sell Itself

With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
Debra Kaye
Lego's Secrets for Brand Longevity
Take It From The Pros

Lego's Secrets for Brand Longevity

How young entrepreneurs can emulate the success of powerhouse brand Lego.
Matthew Toren
Facebook Adds 15-Second Video Clips to Instagram
Marketing

Facebook Adds 15-Second Video Clips to Instagram

The new video tool resembles Twitter's recent product launch, Vine. The battles continues.
Jason Fell
Marketing Lessons From This Summer's Blockbuster Movies
Marketing

Marketing Lessons From This Summer's Blockbuster Movies

Partnering with other companies on your marketing efforts can be a great way to maximize your reach. Here are lessons from three blockbuster movies taking partnership marketing to new levels.
Jim Joseph
Move Over, Facebook: Why Your Business Needs to Be on Pinterest
Marketing

Move Over, Facebook: Why Your Business Needs to Be on Pinterest

More than other social networks, potential customers use Pinterest to decide what to buy.
Kathleen Davis
Twitter's Jack Dorsey on How Entrepreneurs Should Use Twitter
Marketing

Twitter's Jack Dorsey on How Entrepreneurs Should Use Twitter

As part of National Small Business Week, Dorsey will join SBA Chief Karen Mills for a discussion of best practices.
Catherine Clifford
Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content
Marketing

Will You Be the Next Grumpy Cat or Gangnam Style? 3 Keys to Creating Viral Marketing Content

Thought leader Jonah Berger shares his best strategies for how to create wildly popular online content.
Jason Fell
5 Ways to Promote Your YouTube Videos
Marketing

5 Ways to Promote Your YouTube Videos

Here's how to get your videos noticed and attract more viewers to your brand channel.
Michael Miller
3 Steps to Creating Your Branding Message
Take It From The Pros

3 Steps to Creating Your Branding Message

Brand messaging is about capturing just the right language that embodies your brand and makes it stand out from the pack. Here are three steps to get you there.
Adam Kleinberg
5 Ways to Use Twitter Beyond the Basics
Marketing

5 Ways to Use Twitter Beyond the Basics

There's so much more to Twitter than tweeting out your latest new promotions or sales. Here are five key ways to energize your Twitter strategy on a budget.
Jane Porter
From Facebook to Foot Traffic: Building a Bakery's Social Network
Marketing

From Facebook to Foot Traffic: Building a Bakery's Social Network

Giveaways and user-submitted photos helped this Michigan cupcake shop increase its Facebook engagement.
Linda Lacina
What Not to Hook a Media Pitch to, Ever
Growth Strategies

What Not to Hook a Media Pitch to, Ever

You may think your product or service is always newsworthy, but that's not typically the case. Here are a few press pitches that can quickly crash and burn -- and how to avoid them.
Dave Clarke
3 Smart and Creative Ways to Use Foursquare for Marketing
Marketing

3 Smart and Creative Ways to Use Foursquare for Marketing

Here are tips for using the popular social media tool to engage users and find new customers.
Rick Mulready
Getting Started: Social-Media Tips for the Service Crowd
Marketing

Getting Started: Social-Media Tips for the Service Crowd

When you're a service provider or B2B business, do you join Facebook, Pinterest, LinkedIn -- or something else? Our Team Digital has the answer.
Colleen DeBaise
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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