Marketing

From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies
Marketing

From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies

S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
Adina Grigore
Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?
Take It From The Pros

Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

For better or worse, controversy can draw attention to your brand.
Jason Fell
Is Apple Still the King of Consumer Design?
Take It From The Pros

Is Apple Still the King of Consumer Design?

While the heart of Apple is its power to create products everyone wants, its stock has been in steady decline.
Cadie Thompson
The 10 Essentials of Facebook Etiquette
Marketing

The 10 Essentials of Facebook Etiquette

Some brands have mastered the art of Facebook marketing; others, not so much. As with any social media platform, there are rules by which we should abide.
Kevin Allen
A (Kind of) Brief History of Marketing (Infographic)
Marketing

A (Kind of) Brief History of Marketing (Infographic)

From the invention of moveable type in 1450, all the way to mobile ads and online videos, advertising has come a long way.
Kathleen Davis
Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button
Marketing

Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button

Losing some subscribers can be better than having your messages marked as spam.
DJ Waldow
Ditch Cold Calls. Why Content Is King (Infographic)
Marketing

Ditch Cold Calls. Why Content Is King (Infographic)

These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line.
Got Street Cred? 5 Ways to Build Customer Trust Online
Marketing

Got Street Cred? 5 Ways to Build Customer Trust Online

Your online presence is everything these days. It's how customers choose between your brand and the competition. Here are five ways to build your credibility with customers online.
Karen Tiber Leland
3 Innovative Ways Startups Are Driving Results Over Social Media
Marketing

3 Innovative Ways Startups Are Driving Results Over Social Media

How these small businesses are pushing the needle beyond hunting for simple likes, re-pins and re-tweets.
Kim Lachance Shandrow
10 Ways to Stop Being a Jerk. Signed, Your Publicist
Marketing

10 Ways to Stop Being a Jerk. Signed, Your Publicist

It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
Bruce Serbin
8 Keys to Award Winning Startup Customer Service
Marketing

8 Keys to Award Winning Startup Customer Service

It's a mistake to only consider customer service as an afterthought. Here are the keys to creating a world-class response system at your startup.
Martin Zwilling
The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)
Marketing

The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)

It's easy for your marketing message to get lost in the mix. Here are five ways to make sure your content stands out.
Kathleen Davis
Angry Business Owners Appeal Yelp Ruling Over Alleged Extortion
Marketing

Angry Business Owners Appeal Yelp Ruling Over Alleged Extortion

Appeal drudges up accusations of review rigging, tilting the site's rating system.
Benjamin Kabin
A Fitness Studio Makes Full-Court Social Press
Marketing

A Fitness Studio Makes Full-Court Social Press

South Carolina's Pure Barre is using social media to expand from workout to a lifestyle brand.
Wensdy Von Buskirk
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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