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Marketing

Take It From The Pros

How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.
Marketing

If You Want Millennials to Love You, Skip Them and Market to Their Mothers

The bottom line: When it comes to reaching millennial consumers, don't forget the parents – especially mom.
Inspiring Your Team

California Gives Kids a Way to Erase Their Scandalous Social-Media Posts. Sort Of.

A new law gives people under the age of 18 an 'eraser button' to delete embarrassing, crude or cruel online posts that could follow them into adulthood and employment.
Business Moving Forward

Marketing Automation Explained (Infographic)

Cutting-edge technologies are making businesses more productive, we explain this hot new trend.
Marketing

3 Annoying Social-Media Mistakes Businesses Need to Avoid

A look at the most vexing social media no-nos and why you should just skip them.
Take It From The Pros

Why Pre-Filtering Clients Is Essential to Your Success

Your company can't be all things to all people. Read why you might need to walk away from some prospective clients.
Marketing

SEO Basics: Keyword Research Made Easy

Follow these tips for finding the right keywords that can help your site rank higher in online search results.
Marketing

Stop Worrying About Sales and Build Relationships

Traditional advertising isn't always effective, so here's how to engage with potential customers on social media.
Marketing

Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series

The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
Marketing

Google's New Secure Search Means More Work for Online Business Owners

Entrepreneurs who track keyword data provided by Google on search traffic now have to find that information elsewhere.
Marketing

Tips for Ringing in Sales This Holiday Shopping Season

For online retailers, it is never too early to start your holiday strategy. Here is a month-by-month guide for making your holidays bright.
Marketing

Why Business Owners and Advertisers Can't Afford to Ignore YouTube (Motiongraphic)

Check out this video on what makes YouTube a solid advertising platform.
Marketing

How to Dominate Your Competition With 'Reciprocal' Customer Loyalty

Loyalty is a two-way street. If you want to turn customers into raving fans, you'll have to go above and beyond when it comes to the service you provide.
Growth Strategies

The Big Idea Behind the Tony Hsieh-Backed 'Life is Beautiful' Festival

In an on-going effort to rehabilitate Sin City, the Zappos CEO is throwing his support behind yet another Vegas-based startup event.
Marketing

Why Partnering With Your Competition Could Be Your Key to Success

Sometimes there's simply power in numbers. Combining forces with competitors could be a significant way to grow your business. Here's how.