Marketing

Customer Satisfaction

Want Loyal Customers? Prioritize Your Customer Service With These 4 Tactics.

Customer insights. A welcoming environment. Transparency. You don't need to be a rocket scientist to figure it out.
Public Relations

What We Can Learn From Cheerios' Potential PR Crisis

How the cereal brand courted -- and then avoided -- controversy.
Social Media Marketing

How to Include Politics in Your Marketing Without Turning Anyone Off

In general, keep politics far from marketing, but done with humor and pathos, political images can humanizes an ad.
Social Media

Biggest Social Media Fails of 2017

Twitter trolls take over U.K. snack brand Walkers' social media campaign.
Take It From The Pros

What Makes a Good Brand Ambassador for Your Business

Author Jill Schiefelbein chats with the senior brand ambassador for Martell Cognac, who talks about his journey into the role, and what makes a good brand ambassador for your company.
Public Speaking

6 Ways to Take Your Next Presentation to the Next Level

Storytelling, brevity and visuals are great elements to start with.
Online Marketing

3 Steps for Explosive Online Marketing Growth

Online marketing is only as complicated as you make it.
Email Newsletters

3 Ridiculously Easy Hacks to Get People to Sign Up to Your Email List

Just as you have signed up for many, many email lists, lots of people will signup for yours if you market it right.
Blogging

How to Write the Perfect Business Blog Post

Business blogging is one of the basic tenets of inbound marketing, and one of the best ways for businesses to gain greater online visibility.
Video Marketing

4 Steps to Creating Effective Online Videos

Getting in front of camera can be very intimidating, but it doesn't have to be.
worth-knowing

Top 10 Affiliate Marketing Tracking Software Platforms

Affiliate marketing is one of the most popular means of making some extra income online and letting people know about your business/products.
Video Marketing

6 Mistakes to Avoid When You Make a Promotional Video

Video's job isn't to educate; it's to initiate a personal connection or start a conversation with the customer.
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