Marketing

Why Do You Hate Selling? Because You're Being Selfish.
Marketing Bootcamp

Why Do You Hate Selling? Because You're Being Selfish.

Sales and marketing guru Ben Angel tells you how to change your mindset to customer-first.
Entrepreneur Network
4 Ways to Maximize Facebook for Your Business
Marketing Bootcamp

4 Ways to Maximize Facebook for Your Business

Use Mark Zuckerberg's site to engage with your customers. Just be sure to skip any hard sell.
Yaniv Masjedi
4 Behavioral Styles to Know When Networking
Marketing Bootcamp

4 Behavioral Styles to Know When Networking

Understanding these types of behavior will allow you to develop stronger working relationships with potential partners.
Ivan Misner
Influencer Marketing Tips From AT&T and Fullscreen's 'Hello Lab' Initiative
Marketing Bootcamp

Influencer Marketing Tips From AT&T and Fullscreen's 'Hello Lab' Initiative

Who are the right influencers for my campaign, and for my company?
Murray Newlands
What Starbucks Teaches About Marketing Commodity Products
Marketing Bootcamp

What Starbucks Teaches About Marketing Commodity Products

Create a unique selling proposition around your customer's fantasy buying experience and your company benefits.
Perry Marshall
Brand Reinvented: How 3 Companies Gave Their Products a Fresh Start
Marketing Bootcamp

Brand Reinvented: How 3 Companies Gave Their Products a Fresh Start

By changing fonts, colors and designs, these very different companies all got a new chance at success.
Why You're Afraid To Write Your Book (And How To Beat Fear)
Marketing Bootcamp

Why You're Afraid To Write Your Book (And How To Beat Fear)

Master these fears and begin writing that manuscript you've been wanting to create for a long time.
Tucker Max
Your Guide to Hacking the App Store's Search
Marketing Bootcamp

Your Guide to Hacking the App Store's Search

To rank higher in the app marketplace, follow these best practices tips to make your way to the top.
Sean Casto
A Strong Personal Brand Will Enhance Your Life, No Matter What You Do for a Living
Marketing Bootcamp

A Strong Personal Brand Will Enhance Your Life, No Matter What You Do for a Living

The sooner you take control of how you define yourself, the sooner you can get on with achieving the most important goals in your life.
Peter Gasca
Search Engine Marketing: The Alchemy of Our Age
Marketing Bootcamp

Search Engine Marketing: The Alchemy of Our Age

Search engine marketing turns data into gold for you and your company.
Mitch Rothschild
Will Apple News Change the News Apps Market?
Marketing Bootcamp

Will Apple News Change the News Apps Market?

In the content game, Apple has no choice but to hop on the content syndication train with Apple News..
Gilad Bechar
Why Your Company Needs To Be On Snapchat Right Now
Marketing Bootcamp

Why Your Company Needs To Be On Snapchat Right Now

SnapChat rolled out new features to move the app into the forefront of marketing to millennials.
Murray Newlands
10 Tips for More Instagram Followers
Marketing Bootcamp

10 Tips for More Instagram Followers

Instagram is fast becoming the supreme social-media channel for online entrepreneurs but to make the most of it, you need a plan.
Anthony Carbone
Inbound Marketing -- What is it and Why Does it Matter?
Marketing Bootcamp

Inbound Marketing -- What is it and Why Does it Matter?

Customers will respond to inbound strategies by returning value back to your business.
Derek Newton
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.