Marketing

Step-by-Step Guide to Drafting the Best Cold Email Ever
Marketing Bootcamp

Step-by-Step Guide to Drafting the Best Cold Email Ever

When it comes to cold emailing, less is more.
Anand Srinivasan
8 Ways to Expand Your Home Business Without Leaving the House
Marketing Bootcamp

8 Ways to Expand Your Home Business Without Leaving the House

There are huge synergistic benefits to making all the small improvements that make sense.
Drew Hendricks
5 Ways to Make Content Marketing Easier This Summer
Marketing Bootcamp

5 Ways to Make Content Marketing Easier This Summer

Content creation doesn't have to derail your vacation plans. Try these tools to streamline your tasks.
Kelsey Meyer
10 Marketing Blogs All CMOs Should Read
Marketing Bootcamp

10 Marketing Blogs All CMOs Should Read

Sure, you the 'Times' and the 'Journal' for business news, but what are you reading to improve your online marketing smarts?
Jayson DeMers
How to Market Your Brand Through Live Events
Marketing Bootcamp

How to Market Your Brand Through Live Events

Live events enable brands to create a 'brain-washing chamber' where they have complete control over the environment and messaging.
Howard Givner
Marketing In the Era of Consumer-Led Change
Marketing Bootcamp

Marketing In the Era of Consumer-Led Change

The speed and sweep of social movements in the age of social media offer many lessons for marketers.
Suresh Vittal
Vertical Is on the Horizon of the On-Demand Economy
Marketing Bootcamp

Vertical Is on the Horizon of the On-Demand Economy

The visible on-demand boom signals a shift from horizontal business models to vertical marketplaces. Here's what lies ahead in the 'age of vertical.'
Tx Zhuo
How to Market Your SaaS Business
Marketing Bootcamp

How to Market Your SaaS Business

Here are 5 strategies to pursue, starting with 'Marketing 101': creating a solution your target customer needs.
Thomas Smale
3 Email Marketing Tactics You Need Most
Marketing Bootcamp

3 Email Marketing Tactics You Need Most

Want your email marketing campaigns to be more successful? Use these simple tips.
Dan Scalco
5 Steps to Becoming an Influencer in the 'Digital Attention Span Economy'
Marketing Bootcamp

5 Steps to Becoming an Influencer in the 'Digital Attention Span Economy'

Chart your social media course and reap the rewards of becoming an influencer.
Brian Ainsley Horn
Are You Taking Advantage of Google's Local Inventory Ads?
Marketing Bootcamp

Are You Taking Advantage of Google's Local Inventory Ads?

You already know Google AdWords. Now, meet the newest shiny thing for your bricks-and-mortar business.
Eric Siu
5 Dos and Don'ts of Thought Leadership Marketing
Marketing Bootcamp

5 Dos and Don'ts of Thought Leadership Marketing

Providing genuine value to your customers without even a hint of self-promotion. This novel concept could put you and your business on the map.
Ben Simkin
This Is How You Write Headlines That Hook 'em!
Marketing Bootcamp

This Is How You Write Headlines That Hook 'em!

You can have the sharpest ad copy, but it won't reel in readers (nor land the sale) if they don't get past the headline.
Craig Simpson
Is Google Trying to Kill SEO?
Marketing Bootcamp

Is Google Trying to Kill SEO?

A little-noticed litigation may have a lasting effect on how companies move their marketing initiatives into the digital world.
Dan Blacharski
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.