Marketing

Finding Your Marketing Competitive Advantage
Marketing

Finding Your Marketing Competitive Advantage

To craft a marketing strategy that brings in the business, you've got to home in on the problems your prospects face and then figure out how your products or services can be the solution.
3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy
Marketing

3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy

How you can better track and target your advertising campaigns, while also reducing your costs.
Amy Porterfield
Lessons in Traditional PR. . . From a 14-Year-Old Philanthropist
Entrepreneurs

Lessons in Traditional PR. . . From a 14-Year-Old Philanthropist

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
How to Design a Marketing Strategy
Marketing Strategies

How to Design a Marketing Strategy

The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective action plan.
How to Size Images on Social Media: A Cheat Sheet (Infographic)
Marketing

How to Size Images on Social Media: A Cheat Sheet (Infographic)

Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.
NY Tech Meetup's Jessica Lawrence on the Hottest Ticket in Town
Marketing

NY Tech Meetup's Jessica Lawrence on the Hottest Ticket in Town

The executive director of NY Tech Meetup talks about what the audience can expect at the city's influential monthly tech event.
Sarah Max
The 4 Essential Parts of an Email
Marketing

The 4 Essential Parts of an Email

Here's the blueprint of a successful business email.
Why the 'Second Screen' Industry Is Set to Explode
Marketing

Why the 'Second Screen' Industry Is Set to Explode

Mobile is changing the entire TV experience and businesses should be poised to take advantage.
Ameen Khwaja
In Search of Buzz: What It Is and How to Build It
Marketing

In Search of Buzz: What It Is and How to Build It

Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
Dave Clarke
Pinterest: Now Is Time to Start Generating Revenue
Marketing

Pinterest: Now Is Time to Start Generating Revenue

Why Pinterest has decided to work on increasing revenue, how Twitter changed its search function, why Facebook users are getting sick of Facebook and more social-media news.
Brian Patrick Eha
How to Really Listen to Your Customers
Marketing

How to Really Listen to Your Customers

A flexible response to a customer's needs plants a vineyard's new direction.
Erika Napoletano
Want to Charm Customers or Clients? Channel Your Inner Politician
Marketing

Want to Charm Customers or Clients? Channel Your Inner Politician

No one can work a room like a politician. Here are a few tips for using their powers of persuasion to help you better communicate.
Adam Toren
How to Stay Motivated When the Going Gets Rough
Marketing

How to Stay Motivated When the Going Gets Rough

When a project fails or the business hits a cold streak, the temptation to hideout is strong. But don't. Business coach Antonio Neves offers three tips for how to stay motivated, even when things don't go your way.
Antonio Neves
How to Defend Your Designs Against Knockoffs
Marketing

How to Defend Your Designs Against Knockoffs

There are many ways to fight copycats--and they may even lead to opportunities.
Caroline Tiger
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.