Marketing

Time to Try the 'Anti-Facebook'?
Marketing

Time to Try the 'Anti-Facebook'?

A better way to connect with customers online, Pinterest versus Google+ and other social-media news from around the web.
Brian Patrick Eha
What You Don't Know About Sweepstakes and Contests May Hurt You
Marketing

What You Don't Know About Sweepstakes and Contests May Hurt You

Five tips to conduct a successful promotion.
Lindsay LaVine
4 Ideas for Hosting Google+ Hangouts 'On Air'
Marketing

4 Ideas for Hosting Google+ Hangouts 'On Air'

How to make the social network's video conferencing tool work for your business.
Brian Honigman
3 Free Tools for Creating Your Own Infographics
Marketing

3 Free Tools for Creating Your Own Infographics

You don't have to be a design expert or spend a lot of money to create eye-catching infographics.
Cynthia Boris
New Google Resource Aims to Help Military Veterans Become Entrepreneurs
Starting a Business

New Google Resource Aims to Help Military Veterans Become Entrepreneurs

Google+ will now feature a hub of information, including live college-level courses on business for military veterans and their families.
Jason Fell
How Linking to Other Sites Can Affect Your SEO
Marketing

How Linking to Other Sites Can Affect Your SEO

Think linking out to many websites will improve your SEO? Search Engine Land editor Danny Sullivan says think again.
Danny Sullivan
Zig Ziglar Remembered on Social Media
Marketing

Zig Ziglar Remembered on Social Media

The transformative speaker and author on leadership died this morning at the age of 86. Here are some early reactions from the web.
Hiten Samtani
What to Do When Customers Get Mean on Social Media
Marketing

What to Do When Customers Get Mean on Social Media

How dealing with angry customers can be an opportunity to show the world how your company cares about customer service.
Scott Levy
Shoppers Spend $5.5 Billion on Small Business Saturday
Marketing

Shoppers Spend $5.5 Billion on Small Business Saturday

Small-business owners say Black Friday and Cyber Monday did little for their bottom line, but Thanksgiving weekend sales still came in slightly better than expected.
Cheryl Winokur Munk
How Reading Rainbow's LeVar Burton Is Bringing Storytelling into the Digital Age
Technology

How Reading Rainbow's LeVar Burton Is Bringing Storytelling into the Digital Age

The actor discusses his transition into entrepreneurship and offers some key tips for young treps.
Shira Lazar
Meatball's Top Picks for Your Pet
Marketing

Meatball's Top Picks for Your Pet

This holiday season, don't forget to treat your furry friends too. For our Indie Merchant Holiday Gift Guide, Meatball the bulldog gives his top pick from the pets category.
Diana Ransom
10 Mistakes Your Business Might Be Making on LinkedIn
Marketing

10 Mistakes Your Business Might Be Making on LinkedIn

You'll want to steer clear of these no-nos on the professional networking site.
Alyson Shontell
Gary Vaynerchuk on Social Media's Multiplier Effect
Marketing

Gary Vaynerchuk on Social Media's Multiplier Effect

The author of 'The Thank You Economy' shares his views on the power of connecting with customers online.
Laura Lorber
An 8-Step Guide to Managing Negative PR
Marketing

An 8-Step Guide to Managing Negative PR

Follow these tips for bouncing back from a bad public relations situation.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.