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Marketing

Marketing

'Future of Now': The Convergence of Social Media, Crowdfunding and Tech

An interview with Social Media Week founder Toby Daniels.
Marketing

4 Ways to Use Humor as a Marketing Tool

Follow these tips and you'll be laughing all the way to the bank.
Marketing

The Difference Between a Business and a Brand

How do you define what a brand is, and what does it take to get there?
Marketing

At New Marc Jacobs Concept Store, No Money Will Change Hands

Does social media carry an intrinsic dollar value? At Marc Jacobs' latest pop-up store in New York, the designer is throwing money out the window entirely.
Marketing

POLL: Are We All Idiots? Or Is Twitter Really Difficult to Use?

To the surprise of many, some people find Twitter difficult to understand. Are hashtags really that confusing?
Marketing

Pinterest Gives Mobile Site a Makeover as Smartphone Traffic Booms

Pinterest has added features to its mobile website that were previously on its native app and the desktop version of the site.
Marketing

LinkedIn Buys Another Startup, One of Its Largest Acquisitions

This latest deal rings in at $120 million in cash and stock.
Marketing

Marketing Was the Real Winner at the Super Bowl

Small businesses should follow the proven techniques of the big brands.
Marketing

Mobile Marketing and the Magic of Push Notifications (Infographic)

A new survey shows that if a customer downloads your brand's app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
Marketing

3 Ways Introverts Can Boost Their Personal Brand

Here's how you can gain more exposure for yourself without giving up too much of your personal space.
Marketing

Turbulence at Virgin: How the Airline Can Get Back to Smooth Sailing

As of late, Sir Richard Branson's airline Virgin Atlantic has been making the rounds in the media for potential layoffs, profit losses and dropped routes. Here is a bit of advice on how the airline ca...
Marketing

Business Still Not on Facebook? Get Up to Speed With These 4 Steps.

Your customers are on the social network. Here are some ways to reach them and create brand ambassadors.
Marketing

Investors Unnerved: Is Twitter Too Difficult to Use?

The social media company's stock plunges 20 percent on report of slow user growth.
Marketing

Diamond in the Rough: How This Jewelry Store's Branding Helped It Stand Out

By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.