Marketing

The ABCs of Twitter, Part I
Marketing

The ABCs of Twitter, Part I

This quick-hitting insider's guide to the most common Twitter terms can help you jump in and start Tweeting. First of a two-part series.
Ted Prodromou
No Marketing Budget? 3 Proven Strategies for Direct Selling
Marketing

No Marketing Budget? 3 Proven Strategies for Direct Selling

For cash-strapped startups, spending big bucks on marketing isn't a possibility. Instead, here's how to drum up customers directly.
Michael Costigan
10 Marketing Masterworks
Marketing

10 Marketing Masterworks

From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention.
Jennifer Wang
7 Ways to Create More Engaging Videos That Rank Higher in YouTube
Marketing

7 Ways to Create More Engaging Videos That Rank Higher in YouTube

What you need to know when it comes to creating videos people can find and will want to watch.
James Wedmore
How YouTube Went From Startup to the World's Largest Video-Sharing Site
Starting a Business

How YouTube Went From Startup to the World's Largest Video-Sharing Site

Twenty-two key turning points in the social media company's history.
How to Design Your Business Logo
How To

How to Design Your Business Logo

Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.
Entrepreneur Staff
Funding Round Values Photo-Sharing Startup Snapchat at $70 Million
Marketing

Funding Round Values Photo-Sharing Startup Snapchat at $70 Million

Snapchat's valuation, what you can learn from the 20 brands with the most engaged Facebook audiences, Twitter's new API changes and more social-media news.
Brian Patrick Eha
3 Tips for Branding Your Growing Business
Marketing

3 Tips for Branding Your Growing Business

Expert Erika Napoletano offers advice on how to get your customers to see your business as the solution to their problems.
Colleen DeBaise
Finding Your Marketing Competitive Advantage
Marketing

Finding Your Marketing Competitive Advantage

To craft a marketing strategy that brings in the business, you've got to home in on the problems your prospects face and then figure out how your products or services can be the solution.
3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy
Marketing

3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy

How you can better track and target your advertising campaigns, while also reducing your costs.
Amy Porterfield
Lessons in Traditional PR. . . From a 14-Year-Old Philanthropist
Entrepreneurs

Lessons in Traditional PR. . . From a 14-Year-Old Philanthropist

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
How to Design a Marketing Strategy
Marketing Strategies

How to Design a Marketing Strategy

The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective action plan.
How to Size Images on Social Media: A Cheat Sheet (Infographic)
Marketing

How to Size Images on Social Media: A Cheat Sheet (Infographic)

Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.
NY Tech Meetup's Jessica Lawrence on the Hottest Ticket in Town
Marketing

NY Tech Meetup's Jessica Lawrence on the Hottest Ticket in Town

The executive director of NY Tech Meetup talks about what the audience can expect at the city's influential monthly tech event.
Sarah Max
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.