Marketing

Grumpy Cat and the Thriving Cat Meme Marketplace
Starting a Business

Grumpy Cat and the Thriving Cat Meme Marketplace

These viral sensations may be hilarious. They're also becoming big business.
Jenna Goudreau
Marketing

Taking on LinkedIn, News Corp. Is Planning a Social Network of Its Own

The coming launch of the 'WSJ Profile' social site, the arrival of sponsored posts on Tumblr, the value of a Google+ referral and more social-media news.
Brian Patrick Eha
6 Essential Criteria Your Pinterest Pins Should Meet
Marketing

6 Essential Criteria Your Pinterest Pins Should Meet

Find out how to select content for your business's Pinterest boards that will help define your business and your brand.
Karen Tiber Leland
Use Social Media to Make Your Brand Stand Out
Take It From The Pros

Use Social Media to Make Your Brand Stand Out

Shira Lazar, host of What's Trending, offers quick tips for companies looking to use social media.
Ameen Khwaja
7 Ingredients to a Successful Business Dinner
Marketing

7 Ingredients to a Successful Business Dinner

Wooing clients over dinner can help you build long-lasting relationships. Here's a guide to making the best possible impression.
Alina Dizik
Before Google Glass, There Was Transcend
Take It From The Pros

Before Google Glass, There Was Transcend

We look at how one startup with a product similar to Google's Glass plans to leverage the tech giant's publicity push -- and how you can, too.
Laura Entis
Like Twitter, Facebook Rolls Out Verified Pages
Marketing

Like Twitter, Facebook Rolls Out Verified Pages

The social-media giant will now identify pages that are managed by high-profile businesses and celebrities.
Jason Fell
Marketing

How to Write Better Email Subject Lines

Take these steps to get more people clicking on your marketing messages.
DJ Waldow
Get a Free Sign for Your Storefront -- And How to Give Away Stuff, Profitably
Marketing

Get a Free Sign for Your Storefront -- And How to Give Away Stuff, Profitably

Be one of 5,000 business owners to win a customized window decal displaying your hours of operation, and learn how to manage a giveaway so that your business still makes money.
Catherine Clifford
Marketing

7 Tips for Writing Better Business Copy

From business plans to marketing copy, being aware of common mistakes can make you a better writer.
Marketing

Why You Should Never Prejudge a Sales Prospect

As every experienced salesperson knows, you should never predetermine who will be a big sale and who won't. If you do, you just might miss out on the biggest sale of your career.
Yelp Continues to Defend Against Claims of Review Manipulation
Marketing

Yelp Continues to Defend Against Claims of Review Manipulation

Some business owners are expressing anger and confusion over the site's system for filtering reviews.
Jason Fell
Google and Facebook Said to be in Battle to Acquire Social Mapping App Waze
Marketing

Google and Facebook Said to be in Battle to Acquire Social Mapping App Waze

Read about the growing interest in the Israel-based Waze, the problems with Twitter's two-step authentication process, Flickr's website malfunction and more social-media news.
Brian Patrick Eha
9 Ways to Build Your Pinterest Audience
Marketing

9 Ways to Build Your Pinterest Audience

Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.
Karen Tiber Leland
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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