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Marketing

Marketing

The Rise of 'Nudge' Advertising

With companies using big data to push you toward their services, it's starting to feel very much like '1984.'
Marketing

How You Give Back Provides Purpose to Your Personal Brand

A purpose should be a natural extension of your brand, whatever you decide it to be.
Marketing

Building Your Brand's Warmth and Competence

Turns out we stereotype people, groups and businesses. Knowing that goes a long way toward building brand loyalty.
Marketing

Delta (And We) Aren't Afraid to Love the 1980s

Alf, Devo and side ponytails: A new in-flight safety video is so rad, we want to be gagged with a spoon.
Marketing

These Fashion Startups Want to Declutter Your Closet

A look at three businesses that are reprogramming you to shop smarter.
Marketing

The Budweiser Clydesdales Have Some Ad Competition From a Girl Inventor Named Goldie

GoldieBox, a toy company on a mission to get girls excited about engineering, won a national competition sponsored by Intuit and will be featured in a 30-second commercial during the Super Bowl.
Marketing

Do You Stand by Your Brand? It's Time for an Audit.

Elevate your company's bottom line by realizing your brand's full potential.
Marketing

Super Bowl Ads: Pick Up Sales by Letting the Big Boys Battle It Out

Even if your company can't advertise during the big game, your big competitors can still help you get noticed.
Marketing

What I Learned Gambling $3 Million on the Worst Super Bowl Ads

As this weekend approaches, it's time to remember to think bold and play tough to build your business.
Marketing

6 Ways to Master SEO Without Google Analytics

While Google threw a curveball by encrypting all of its keyword search data last fall, there are still other ways to track your site's traction.
Web Design

These Website Mistakes Are Costing You Money (Infographic)

This infographic from MyCase breaks down the biggest mistakes small-business owners make on their websites.
Marketing

How the Timbuk2 Brand Went From Basement to Famous

To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
Growth Strategies

Warren Buffett Wants to Pay You $1 Billion for the Perfect March Madness Bracket

How do you like odds of 1 in 9.2 quintillion? That's how likely it is to predict a flawless NCAA bracket.
Marketing

Want Your Ad to Go Viral? Get a TV Network to Ban It.

For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.
Marketing

10 Must Attend Tech Conferences in 2014

These meetups are great opportunities to learn, network and get feedback.