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Marketing

Growth Strategies

Warren Buffett Wants to Pay You $1 Billion for the Perfect March Madness Bracket

How do you like odds of 1 in 9.2 quintillion? That's how likely it is to predict a flawless NCAA bracket.
Marketing

Want Your Ad to Go Viral? Get a TV Network to Ban It.

For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.
Marketing

10 Must Attend Tech Conferences in 2014

These meetups are great opportunities to learn, network and get feedback.
Marketing

Yum or Yuck? MillerCoors Unveils a Bourbon-Flavored Beer

Hoping to win over the younger set, MillerCoors has introduced a bourbon inspired lager.
Marketing

5 Tips for Producing Direct Mail Copy That Sells

These strategies will help you craft a direct mail piece that will connect with your customer.
Marketing

5 Rookie Networking Fails and How to Avoid Them

When you're trying to meet people in person, here are things you shouldn't do.
Marketing

4 Ways to Tell If Your Personal Brand Is in Danger

Even the greatest influencers have experienced problems with their brand at at one point or another. Here's how you can tell if yours is about to hit a snag.
Marketing

Chipotle Is Making a Dark Comedy Series About Industrial Farming. (Yes, Seriously.)

The burrito chain is releasing a four-part comedy series on Hulu next month that offers a satirical take on industrial farming.
Marketing

Experience Your Brand From Your Customers' Perspective

Here's a challenge for you: Come in through your 'front door' and see if you're delivering from both sides.
Marketing

Study: Brands Simply Aren't Replying on Twitter

If you manage a brand's Twitter account, chances are you're not interacting as much as you could be. And that's not a good thing.
Entrepreneurs

Why You Should Commit to Small Daily Improvements and Other Must-Read Business Tips

A look at why big goals start with small actions, how falling in love with boredom helps you stay driven and more advice for business owners.
Marketing

Turning Content from 'Meh' to Wow With Storytelling

With the increase of blogs popping up and search engines putting more emphasis on content, entrepreneurs need to focus on staying above the crowd. One way is through the use of storytelling.
Marketing

5 Strategies for Generating Consumer Demand

Tips on how to create excitement and buzz around your new product.
Marketing

Is Your Marketing Message Getting Muddled?

When entrepreneurs formulate their marketing strategy, it is imperative to have a clear focal point while providing an authentic message.
Marketing

From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names

Business owners are increasingly throwing out the rulebook when it comes to playing the name game. Here are the anecdotes behind 10 of our favorites.