Marketing

Marketing

The Royal Baby Bubble: How Businesses Cope With Short-Lived Demand

With some savvy planning, business owners can make a profit from major news events.
Marketing

Chipotle Jeopardizes Customer Trust With Fake Twitter Hack Stunt

In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.
Marketing

10 Ways to Write Content That Ranks High on Google

Please customers and search engines alike when you apply these tips to your content.
Take It From The Pros

From Flop to Success, How Brand Tweaking Saved This Company

Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.
Entrepreneurs

How a Little-Known Condom Brand Broke into the U.S. Market

Breaking into a competition-rich market can be daunting -- even for brands with well-heeled parent companies. Here are some tips from the trenches.
Entrepreneurs

Why Obama Asked Amy Poehler and Jon Bon Jovi to the White House. Hint: It's Not a SNL Sketch

For millions of young Americans who don't now have health insurance, the president is leaning on celebs to spread the word about signing up.
Marketing

The Case for Shopping Local (Infographic)

How redirecting even 10 percent of consumer spending from chains to local small businesses can boost local economies and create jobs.
Social Media

No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value

If your goal is to engage your fans over social media, generate sales, or position yourself as an authority, you must provide value and a reason for people to interact with your brand.
Technology

LinkedIn Launches Sponsored Updates for Businesses

LinkedIn's new marketing tool makes it the latest social network to integrate promotions from businesses into users' news feeds.
Entrepreneurs

How to Grow a Startup Community in Your Own Backyard

We've likely all benefited from startup events where we network with other like-minded entrepreneurs. But in the sometimes slower summer months, you should make these venues destination number one.
Starting a Business

Kickstarter's Crowdfunding Competitors That Also Help Deliver the Goods

Once a successful crowdfunding campaign ends, the pressure is on for entrepreneurs to make good on their promises. These platforms can help.
Marketing

6 Small Businesses That Are Doing Social Media Right

Our Team Digital dishes on the most unique and successful examples of online marketing they've seen.
Marketing

How to Use Video to Reach Customers

Shira Lazar of What's Trending has tips for businesses that want to spread the word about their brand.
Marketing

SEO Strategies That Can Hurt Your Website Rankings

Even though so-called experts can try to convince you otherwise, these search marketing tactics can land your site in trouble with Google.
Take It From The Pros

The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up

Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
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