Marketing

Beyond Pinterest: 3 Emerging Social Photo-Sharing Sites for Business
Technology

Beyond Pinterest: 3 Emerging Social Photo-Sharing Sites for Business

A trio of business-worthy alternatives to socializing product images and converting followers into customers.
Cynthia Boris
Seven Secrets to Cold Calling Success
Marketing

Seven Secrets to Cold Calling Success

Many business owners dread picking up the phone to reach potential customers or investors for the first time. Here are seven tips to overcome your fears and prepare to win.
Jane Porter
How to Get Your Money's Worth From Social Media Campaigns
Marketing

How to Get Your Money's Worth From Social Media Campaigns

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.
Jason Falls
3 Steps to an Online Marketing Makeover
Marketing

3 Steps to an Online Marketing Makeover

From content and email marketing to social media, John Jantsch shares tips and resources for building a stellar web presence for your business.
Hiten Samtani
Think the Flintstones, EQ and Other Tips from Gary Vaynerchuk About Connecting With Customers
Marketing

Think the Flintstones, EQ and Other Tips from Gary Vaynerchuk About Connecting With Customers

In this chat interview, we asked entrepreneur Gary Vaynerchuk your questions about winning over customers on social media.
Laura Lorber
3 Lessons About Pricing From A&E's Storage Wars
Growth Strategies

3 Lessons About Pricing From A&E's Storage Wars

What the popular show about bidding on storage units can teach you about getting the best price.
Jennifer Goforth Gregory
How to Pick the Perfect Business Gift
Marketing

How to Pick the Perfect Business Gift

Just in time for the holiday season, the Esquire guy wraps up some advice on the art of giving.
Ross McCammon
Is Social Media Dead? The New Marketing Mix
Marketing

Is Social Media Dead? The New Marketing Mix

Some are predicting the death of social media, as brands clog the net. But the future of the future of marketing online is anything but black and white.
Jason HeadsetsDotCom
How to Never Miss a Chance to Hype Your Startup
Entrepreneurs

How to Never Miss a Chance to Hype Your Startup

Student entrepreneur Brian Ballan shares his tips for promoting your brand whenever possible -- without being annoying.
Brian Ballan
5 PR Tips From Bond, James Bond
Marketing

5 PR Tips From Bond, James Bond

The fictional British spy, code name 007, offers some helpful -- if lighthearted -- reminders for how to promote a business.
Michael Sebastian
How to Get Started With Facebook Offers
Technology

How to Get Started With Facebook Offers

Here are five ways to make the most of Facebook's latest advertising opportunity for businesses.
Brian Honigman
How to Add Personality to Your Loyalty Program
Marketing

How to Add Personality to Your Loyalty Program

Belly's loyalty program offers fun ways to interact with customers and helps build new clientele.
Webinar: Smarter Online Marketing With John Jantsch
Marketing

Webinar: Smarter Online Marketing With John Jantsch

Join us Wed. Nov. 14, at 12 noon Eastern for a free webinar, 7 Stages of a Total Online Presence, with Duct Tape Marketing's John Jantsch.
Laura Lorber
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.