Marketing

NHL Playoffs: Lessons in Building a Winning Sales Team
Marketing

NHL Playoffs: Lessons in Building a Winning Sales Team

Like a successful hockey team, empower your employees and play to their strengths.
Trevor Turnbull
Take It From The Pros

6 Ways to Track Your Competition's Marketing Strategy

Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
Jim Joseph
What You Wanted to Know About Marketing But Forgot to Ask
Marketing

What You Wanted to Know About Marketing But Forgot to Ask

You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
Ann Handley
A Company That Makes User Analytics Simple
Marketing

A Company That Makes User Analytics Simple

KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.
Matt Villano
Pack's Megan Casey on the Future of Social Media
Entrepreneurs

Pack's Megan Casey on the Future of Social Media

Between co-founding Squidoo with Seth Godin, and more recently launching Pack, a social networking site for dog owners, Megan Casey is well-versed in the art of social media. She opens up to YE's Antonio Neves about where she thinks the industry is going and why.
Antonio Neves
The Psychology of Color and Branding (Infographic)
Take It From The Pros

The Psychology of Color and Branding (Infographic)

Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
Kevin Allen
How Your Attitude Can Win You Sales
Take It From The Pros

How Your Attitude Can Win You Sales

Being successful at selling isn't about your product. It's about your personality. Here are three ways to harness the power of a great attitude to close even the toughest sale.
Grant Cardone
The Key to Building a Strong Online Reputation (Infographic)
Take It From The Pros

The Key to Building a Strong Online Reputation (Infographic)

Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.
Kathleen Davis
Marketing

4 Tips for Marketing to Millennials

How to make your product more attractive to young buyers.
Nadia Goodman
How to Apply PR Skills at Networking Events
Marketing

How to Apply PR Skills at Networking Events

If you are your own brand, it makes sense that you should employ your professional acumen when presenting yourself to potential clients.
Yahoo Redesigns Flickr to Make It 'Awesome Again'
Marketing

Yahoo Redesigns Flickr to Make It 'Awesome Again'

At a press event, Yahoo CEO Marissa Mayer calls new design 'heart-stoppingly beautiful.'
Jason Fell
Pinterest Pins Will Promote Product Pricing, Availability and Retail Location
Marketing

Pinterest Pins Will Promote Product Pricing, Availability and Retail Location

The 'Pin It' button will also be available over mobile apps, the popular social network says.
Jason Fell
When to Hire a Design Firm to Get Your Logo Just Right
Take It From The Pros

When to Hire a Design Firm to Get Your Logo Just Right

Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
Jason Ankeny
The 5 Branding Rules of Attraction
Take It From The Pros

The 5 Branding Rules of Attraction

Your brand draws customers to your business. Here are the elements you should consider when designing it.
Jason Ankeny
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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