Marketing

How Brands Could Benefit From Pinterest's Recent Changes
Marketing

How Brands Could Benefit From Pinterest's Recent Changes

The popular social network is remodeling to make the site even more visual, and it's looking for volunteers.
Kevin Allen
Social Engagement Boosts Quirky Clothing Line
Starting a Business

Social Engagement Boosts Quirky Clothing Line

Online fashion upstart Betabrand is on a mission to create the world's first truly social clothing company.
Jennifer Wang
Facebook's Earnings: Mobile Ads Drive Serious Revenue
Marketing

Facebook's Earnings: Mobile Ads Drive Serious Revenue

How Facebook grows its mobile revenue, Foursquare's new app for local businesses, Super Bowl advertisers embrace YouTube and more social-media news.
Brian Patrick Eha
Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart
Marketing

Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
Margaret Littman
Super-Bowl Commercials Through a Marketer's Eyes
Marketing

Super-Bowl Commercials Through a Marketer's Eyes

If you watch the game's ads with your marketing glasses on, you can get more than a whoosh of entertainment.
Karen Tiber Leland
Marketing Wizard Seth Godin on Success and Inspiration
Growth Strategies

Marketing Wizard Seth Godin on Success and Inspiration

He has one of the most-loved marketing blogs, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort to cultivate a following. Here, in his first-ever major profile, Seth Godin shares how he does it.
Think Like Zuck: The Secrets to Facebook's Success
Inspiring Your Team

Think Like Zuck: The Secrets to Facebook's Success

Intel's social-media strategist and author of new book on Mark Zuckerberg Ekaterina Walter shares her insights on how the social network became so popular, as well as other business lessons.
Shira Lazar
How to Boost Productivity With 'Social Bookmarking' Tools
Marketing

How to Boost Productivity With 'Social Bookmarking' Tools

A look at the services to consider, plus tips for making the most of them for your business.
Amy Gahran
Want to Really Network? Stop Using Social Networks
Marketing

Want to Really Network? Stop Using Social Networks

While social-media sites have obviously been a boon for startups, there's no replacement for an old-fashioned handshake.
Matthew Toren
3 Rules You Must Break to Expand Your Email Marketing List
Marketing

3 Rules You Must Break to Expand Your Email Marketing List

If building a bigger list is your priority, you'll want to break these traditional marketing practices.
DJ Waldow
The Key to Successful Marketing: Your Unique Selling Proposition
Marketing

The Key to Successful Marketing: Your Unique Selling Proposition

How to create a simple, compelling value statement that your customers can't resist.
What Makes Your Video Shareable -- And Viral
Marketing

What Makes Your Video Shareable -- And Viral

To create an online sensation, forget all the tricks and techniques you've learned from TV. Take a lesson from the creators of the Diet Coke and Mentos video.
The Power of Social Customer Service
Marketing

The Power of Social Customer Service

Taking to social media to address customer service issues is a great opportunity for brands.
Paula Andruss
5 Daily Habits for Effective Social Media Marketing
Marketing

5 Daily Habits for Effective Social Media Marketing

Of all the things your business could be doing on social media, these are the things you should focus on.
AJ Kumar
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.