Marketing

How Shopatrend Used Instagram to Attract New Customers
Marketing

How Shopatrend Used Instagram to Attract New Customers

The online clothing boutique leveraged their keen visual sense to market their company at little cost with Instagram.
Gary Vaynerchuk on Storytelling to Build a Brand
Marketing

Gary Vaynerchuk on Storytelling to Build a Brand

The serial entrepreneur shares how his ability to tell a story led to his success.
Ameen Khwaja
What to Consider When Outsourcing SEO
Starting a Business

What to Consider When Outsourcing SEO

Search Engine Land editor Danny Sullivan on whether it's best to outsource SEO or keep it in-house.
Danny Sullivan
4 Steps to Creating Buzz on a Shoestring Budget
Marketing

4 Steps to Creating Buzz on a Shoestring Budget

When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.
Jeff R. Lamb
7 Key Habits of Super Networkers
Marketing

7 Key Habits of Super Networkers

Networking requires focus and follow-up to develop and nurture valuable business relationships.
Lewis Howes
Want Your Video to Go Viral? SEO Basics Come First
Marketing

Want Your Video to Go Viral? SEO Basics Come First

Instead of focusing on the elusive goal of going viral, market your online video in a smarter way by using SEO techniques.
James Wedmore
5 Free Tools for More Powerful Pinterest Marketing
Technology

5 Free Tools for More Powerful Pinterest Marketing

Make the most of your online marketing campaign without spending any money.
Brian Honigman
Red, White and Fabulous? Fashion Tips from the Campaign Trail
Marketing

Red, White and Fabulous? Fashion Tips from the Campaign Trail

Entrepreneurs can learn a lot (or not) about dressing to impress from Barack Obama, Mitt Romney, Joe Biden and Paul Ryan.
Rod Kurtz
New Ways to Use Social Outlets to Win Customers
Starting a Business

New Ways to Use Social Outlets to Win Customers

Frank Rimalovski, a venture capitalist, says startups are integrating their networks with bigger players like Facebook, Foursquare and Twitter.
Ameen Khwaja
5 Ways to Beat Your Competitors at SEO
Marketing

5 Ways to Beat Your Competitors at SEO

Be persistent in crafting new content for your own site and keeping tabs on competitors' SEO activities.
AJ Kumar
How to Network and Create Your Own Luck
Marketing

How to Network and Create Your Own Luck

Bertrand Sosa, who emigrated from Mexico as a child and later started NetSpend, says networking is a key to taking your startup as far as your wildest dreams.
Colleen DeBaise
Franchises Get Into Halloween Spirit
Marketing

Franchises Get Into Halloween Spirit

Roto-Rooter says it ain't afraid of no ghosts. Meanwhile, Baskin-Robbins and Party City jump on the Halloween hay ride.
Dinah Wisenberg Brin
3 Low-Cost Sales Lead Tools for Startups
Marketing

3 Low-Cost Sales Lead Tools for Startups

You don't have to spend big money to get the same valuable contacts as the big guys. Here are some options to consider.
David Segal on DAVIDsTEA: North America's Next Starbucks?
Growth Strategies

David Segal on DAVIDsTEA: North America's Next Starbucks?

While this startup likely won't topple the reigning queen of coffee anytime soon, the skill and backing required to open up shop across North America shouldn't be underestimated.
Shira Lazar
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.