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Marketing

Technology

Spotify Musicians Can Now Sell Merchandise on Their Artist Pages

Hoping to improve its artist relations, Spotify is letting musicians sell merchandise through their profile pages without taking a commission.
Marketing

How OfficeMax Failed on the PR Front...Twice

OfficeMax's insensitive letter to 'Daughter Killed in Car Crash' is being blamed on Big Data. But all the blame rests with the company.
Marketing

Is Your SEO Strategy Ready for Google's New Algorithm?

'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.
Marketing

Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
Marketing

Forget $4M Ads, Your Business Can Still Capitalize on the Super Bowl

Take advantage of one of the biggest events of the year without breaking the bank.
Marketing

7 Mistakes That Could Turn Your Corporate Video Into a Corporate Disaster

From having obnoxious music to having an intern do voice-overs, some corporations are making pivotal mistakes when creating their corporate videos. Here are seven things not to do.
Marketing

Tracking These 6 Metrics Could Boost Your Sales

If you're not tracking these numbers, you'll have a hard time growing.
Marketing

7 Ways Social Media Will Be More Expensive This Year

Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.
Marketing

Contently's New $9 Million Crown Proves Content Is King

Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
Marketing

LISTEN: Marc Ecko on How to Build a Memorable Brand Like a Billionaire

The fashion pioneer talks about what it takes to grow a successful business and become your own personal version of greatness.
Marketing

Work Hard and Dream Big: 5 Inspiring Entrepreneurs You Should Follow on Twitter

Here are some of the business owners we love to follow on Twitter. We bet you'll find them inspiring, too.
Marketing

Why You Should Sell First, Build Later

For our series The Grind, the founder of Alumnify explains why his philosophy is sell, sell, sell and not launch quickly.
Marketing

How to Steal Your Competitor's Social Media Followers

If you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider.
Marketing

How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry

Finding success in the world of fraternities and sororities, this startup decided to step up its game and have its brand go big.
Marketing

Seahawks Ban California Residents From Buying NFC Tickets

The Seattle Seahawks' policy limits ticket sales to six U.S. states; California, home of the San Francisco 49ers, didn't make the list.