Marketing

5 Ways to Land Celebrity Clients
Marketing

5 Ways to Land Celebrity Clients

Jason Abrams, realtor to celebrity athletes and star of the new HGTV show 'Scoring the Deal,' shares five tips for how to get (and keep) famous clients.
Stephanie Vozza
Wining and Dining to Grow Your Business and Brand
Make More Happen

Wining and Dining to Grow Your Business and Brand

How to create memorable events that entertain, impress and retain clients and customers.
Eddie Osterland
Everything You Ever Wanted to Know About Infographics
Marketing

Everything You Ever Wanted to Know About Infographics

We answer all your burning questions about infographics and give you seven resources for creating your own.
Ann Handley
How Location-Based Social Networks Are Changing the Game for Businesses
Marketing

How Location-Based Social Networks Are Changing the Game for Businesses

New trends that are altering the way brick-and-mortar companies do business.
Brian Honigman
Getting Your Name Out There as a Startup
Marketing

Getting Your Name Out There as a Startup

Incubator advisers and entrepreneurs talk about what works when it comes to raising awareness for a new company
Colleen DeBaise
The Best Days to Post to Facebook, Based on Industry (Infographic)
Marketing

The Best Days to Post to Facebook, Based on Industry (Infographic)

A new report looks at 15 business fields to determine the best day of the week to share content on Facebook for engagement.
Michael Sebastian
Not Top Dog? 4 Ways to Project a Bigger Brand
Make More Happen

Not Top Dog? 4 Ways to Project a Bigger Brand

Tech expert Prerna Gupta shares her tips on how to compete with bigger competitors.
Prerna Gupta
Predictions: What Business Owners Should Expect From Google and SEO in 2013
Marketing

Predictions: What Business Owners Should Expect From Google and SEO in 2013

From new algorithm changes to securing the right kinds of backlinks, some insight on the year ahead.
AJ Kumar
10 Questions You Must Ask When Hiring a Social Media Consultant
Inspiring Your Team

10 Questions You Must Ask When Hiring a Social Media Consultant

What you need to know when looking for the right person to represent your brand on social media.
Kim Lachance Shandrow
Pinterest Reaches Two Startup Milestones: One Good, One Bad
Marketing

Pinterest Reaches Two Startup Milestones: One Good, One Bad

Pinterest gets sued, Facebook adds voice messaging to mobile apps, why Indonesia is ground zero for Twitter use and more social-media news.
Brian Patrick Eha
How to Tell Your Company's Story
Make More Happen

How to Tell Your Company's Story

Three tips to help you put your core value into words and let potential customers know what makes your business stand out.
Nadia Goodman
10 Online Marketing Trends for 2013
Marketing

10 Online Marketing Trends for 2013

From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
Joanna Lord
Tips for Pitching the Media
Pitching

Tips for Pitching the Media

Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media.
Colleen DeBaise
5 Deadly Sins of SEO and Online Marketing
Marketing

5 Deadly Sins of SEO and Online Marketing

How to steer clear of the most fatal marketing mistakes.
Jayson DeMers
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.