Marketing

The Art of Stretching the Truth
Marketing

The Art of Stretching the Truth

The Esquire guy on what to say when you have no idea what you are talking about.
Ross McCammon
Getting Started on Google +
Marketing

Getting Started on Google +

A step-by-step guide to creating a presence on the fast-growing social network of 250 million users, from the former chief evangelist for Apple.
Guy Kawasaki
6 PR Tips for Generating Publicity for Your Startup
Entrepreneurs

6 PR Tips for Generating Publicity for Your Startup

Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
Rebekah Iliff
5 Tips for Using Social Media as a Customer Service Tool
Marketing

5 Tips for Using Social Media as a Customer Service Tool

Why you should embrace negative comments online and how to do it right.
Scott Levy
New Tool Gauges Pinterest Mentions
Marketing

New Tool Gauges Pinterest Mentions

Social media marketing dashboard MarketMeSuite can show you how many pinners are promoting your company on the popular social sharing site.
Katherine Duncan
Profits or Bust: Inside the Mind of an Efficiency Expert
Growth Strategies

Profits or Bust: Inside the Mind of an Efficiency Expert

Businesses often pay a lot of money to productivity analysts. We asked one business efficiency expert for his best tips.
Catherine Clifford
Showcasing Your Expertise Via LinkedIn Answers
Marketing

Showcasing Your Expertise Via LinkedIn Answers

How to leverage the Internet's most powerful source of business intelligence.
Ted Prodromou
5 Ways 'Big Data' Is Changing the World
Marketing

5 Ways 'Big Data' Is Changing the World

From shoe shopping to privacy concerns, 'big data' has big implications.
Taylor Hatmaker
How to Attract the Clients You Want
Marketing

How to Attract the Clients You Want

Entrepreneur's Diana Ransom talks with small-business expert Marie Forleo about leading small companies reach the types of customers most likely to be willing to pay their prices.
Diana Ransom
Smart Ways to Market a Service Business
Marketing

Smart Ways to Market a Service Business

How do successful small companies market their services? Entrepreneur's Diana Ransom talks with small-business expert Marie Forleo to find out how.
Diana Ransom
LinkedIn Gives Company Pages a Facelift
Marketing

LinkedIn Gives Company Pages a Facelift

The redesign goes live across two million business pages on the networking site.
Jason Fell
3 Steps to Generating Buzz with a YouTube Contest
Marketing

3 Steps to Generating Buzz with a YouTube Contest

Video can provide a powerful marketing boost for your business on social networks.
James Wedmore
Can't Spare the Time to Network? Can You Afford Not To?
Marketing

Can't Spare the Time to Network? Can You Afford Not To?

The more solid relationships you build, the more credible you are. The more your credibility grows, the more people will hire and recommend you.
Ivan Misner
Sheryl Sandberg's Pitch: Facebook Is the Future of Selling Online
Technology

Sheryl Sandberg's Pitch: Facebook Is the Future of Selling Online

Companies large and small can benefit from 'real, authentic' interactions on the world's largest social network.
Jason Fell
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.