Marketing

Taking on Risk, Embracing Rejection and Other Startup Lessons From the Trenches
Starting a Business

Taking on Risk, Embracing Rejection and Other Startup Lessons From the Trenches

What you can learn from the most successful entrepreneurs when faced with these common startup challenges.
Teri Evans
Writing Detox: 5 Ways to Better Marketing Copy
Marketing

Writing Detox: 5 Ways to Better Marketing Copy

Follow this simple regimen to get rid of 'toxins' and make your copy shine.
Making Sales Presentations
Marketing

Making Sales Presentations

Not a natural-born sales person? We walk you through the steps to take to succeed at selling.
Entrepreneur Staff
LinkedIn Improves Search Features for Job Seekers, Employers
Marketing

LinkedIn Improves Search Features for Job Seekers, Employers

New features for LinkedIn, Pinterest gets a funding round, tweeting from beyond the grave and more social-media news.
Brian Patrick Eha
Meeting New Clients and Contacts Through Networking
Marketing

Meeting New Clients and Contacts Through Networking

Networking is a critical skill for entrepreneurs. Here are nine tips that can help you make the most of your efforts.
Entrepreneur Staff
Fast, Furious and Humorous: Sound Bites From Social Media Week
Marketing

Fast, Furious and Humorous: Sound Bites From Social Media Week

A collection of tweets from attendees during the big social media event in New York City.
Jason Fell
Marketing to Seniors: Online Versus Offline
Marketing

Marketing to Seniors: Online Versus Offline

Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.
4 Quick Tips for Using Social Media for Customer Service
Marketing

4 Quick Tips for Using Social Media for Customer Service

Expert advice from panelists at New York's Social Media Week.
Jason Fell
The Oscars: How to Get Your Swag Inside the Celebrity Bag
Take It From The Pros

The Oscars: How to Get Your Swag Inside the Celebrity Bag

If you've ever dreamed of having your product slipped into the swag bags of celebrities at the Academy Awards, we examine how it works and what it takes to showcase your brand.
Gina Roberts-Grey
Lessons in Traditional PR...From a 14-Year-Old Philanthropist
America's Small Business Heroes

Lessons in Traditional PR...From a 14-Year-Old Philanthropist

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
Branding Lessons from the Oscars
Take It From The Pros

Branding Lessons from the Oscars

What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.
Karen Tiber Leland
Perfecting the Art of Cold Calling
Starting a Business

Perfecting the Art of Cold Calling

Dread the idea of calling prospects you haven't met yet? Using these tips can make cold calling easier for beginners.
Entrepreneur Staff
6 Steps to Connecting With Influential People
Leadership

6 Steps to Connecting With Influential People

How to create a more powerful network.
Gwen Moran
New to Digital Marketing? How to Keep 'Face Time' With Customers
Marketing

New to Digital Marketing? How to Keep 'Face Time' With Customers

Expert Jason Falls answers a business owner's question on how to maintain that personal connection to customers when you're using digital marketing methods.
Colleen DeBaise
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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