Marketing

How to Get Your Podcast Found in iTunes Search
Marketing

How to Get Your Podcast Found in iTunes Search

From using keywords to your number of subscribers, what you need to know about getting discovered in Apple's online marketplace.
AJ Kumar
How to Network With the Elephant in the Room
Marketing

How to Network With the Elephant in the Room

Consider these tips when you next need to navigate potentially awkward business networking situations with minimal drama.
Ivan Misner
The 5 Biggest Twitter Marketing Fails of 2012
Marketing

The 5 Biggest Twitter Marketing Fails of 2012

A look at the mistakes of some of the biggest brands, and what you can learn from them.
Kim Lachance Shandrow
Use Photos in Advertisements? Take These Steps to Avoid a Lawsuit
Marketing

Use Photos in Advertisements? Take These Steps to Avoid a Lawsuit

Three things you need to know about 'right of publicity' when selecting photos for your website or advertising.
Lindsay LaVine
Local Advertising Connects With Customers Using Inside Jokes
Marketing

Local Advertising Connects With Customers Using Inside Jokes

Consider 'out-of-home' ads to connect with locals.
John Patrick Pullen
The Best and Worst Times to Send an Email (Infographic)
Marketing

The Best and Worst Times to Send an Email (Infographic)

The time at which you send an email can be critical to maximizing its open and click rates.
Michael Sebastian
What You Need to Know About Facebook's New Privacy Controls
Marketing

What You Need to Know About Facebook's New Privacy Controls

These features might make managing your company's Facebook page even easier.
Jason Fell
Marketing

A Quick Guide to Better YouTube Video Search Rankings

From adding keywords and transcriptions to encouraging viewer interaction, what you need to know about optimizing your videos.
AJ Kumar
4 Things to Do Before You Sell Your Business
Growth Strategies

4 Things to Do Before You Sell Your Business

Sales of small businesses rose in 2012 and are expected to increase in the new year. Here's what you should do to prepare to sell.
Brian Patrick Eha
How to Promote Your Business Events on Facebook
Marketing

How to Promote Your Business Events on Facebook

Use care in setting up the event, then create excitement with visually compelling posts and ads.
Amy Porterfield
How to Turn Your Startup into the Next Campus Craze
Marketing

How to Turn Your Startup into the Next Campus Craze

Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.
Matt Villano
Vintage-Style Bags Get a Boost From Online Marketing
Marketing

Vintage-Style Bags Get a Boost From Online Marketing

Thoughtful web marketing drives an artisanal business.
Jennifer Wang
What Retail Startups Can Learn From 'The Daily Show'
Make More Happen

What Retail Startups Can Learn From 'The Daily Show'

While retail sites like Warby Parker and Mr Porter are successfully blending discovery with good design, they're missing one key ingredient: humor. Here's a case for why retail sites should be funny.
Michael Phillips Moskowitz
Eyeing an Industry Conference? Here's How to Tackle It
Growth Strategies

Eyeing an Industry Conference? Here's How to Tackle It

Industry conferences can quickly become a huge expense, so you'd better choose wisely. Here's how to decide which to attend and make the most out of them.
Adam Toren
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.