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Marketing

Marketing

Find More Work With These 4 Pointers

Prevent a slow period by taking on more work than you need. Here are some suggestions to get there.
Marketing

7 Simple Steps to Writing Product Descriptions That Sell

The secret to writing seriously seductive product descriptions is to follow a proven process to engage, persuade and sell. Here's how.
Marketing

How Two Ski Bums Successfully Branded the Online-Outdoor Industry

Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful.
Marketing

8 Ways Retailers Should Target Smartphone Users

Many sellers missed a big opportunity this past holiday shopping season. Here's what they can do later this year.
Marketing

Business Card Do's and Don'ts

We may be in the Digital Age, but business cards are still important.
Marketing

10 Online Marketing Predictions to Inform Your Strategy in 2014

A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
Marketing

The 7 Worst Speaking Mistakes Professionals Make

How we speak -- tone, pitch and volume -- can go a long way in effectively communicating your startup's message.
Social Media

How to Attract the Right Kind of Twitter Audience

First, determine your strategy -- local leads, a national following or international visibility -- then follow these tips for attracting an audience.
Marketing

LISTEN: How to Make a Million Dollars Online

In this podcast, entrepreneur Lewis Howes explains how you can build your audience, establish credibility and start selling now.
Marketing

Who Owns Your Feed? Film Reviewer's Tweet Becomes Full-Page NY Times Ad

CBS Films turned a film critic's tweet into a full-page newspaper ad, calling into question the legalities of content appropriation on Twitter.
Marketing

8 Steps to Make Customers Love Your Brand

Just like with a romantic relationship, the courtship can never end.
Marketing

7 Idioms Almost Everyone Gets Wrong

The English language changes constantly, but sometimes it retains sayings that use words and meanings that have fallen out of favor. That leads to inadvertent mistakes.
Marketing

Lyrics Site Rap Genius Returns to Google Search

The site explains how it practiced bad SEO and then fixed its issues and returned to Google.
Marketing

Facebook Sued for Allegedly Using Your Private Messages to Trigger Ads

How much access is Facebook giving advertisers to your 'private' messages?
Marketing

Make Sure Your Online Reputation Is Solid and Other Must-Read Business Tips

A look at how to handle online networking, why you should structure your work week and more advice for business owners.